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21+ Usaha yang Jarang Tapi dibutuhkan dan Belum Banyak Saingan

21+ Rare but In-Demand Business Ideas with Low Competition

Looking for a promising business? Try these rare but in-demand business ideas to unlock market opportunities without intense competition.

Persaingan di dunia wirausaha kini makin ketat sehingga seringkali pebisnis harus adu sikut di pasar yang sudah merah. Padahal, kalau kamu mau sedikit lebih jeli melihat masalah kecil di sekitar, masih banyak peluang emas yang belum terjamah. Kamu bisa mencoba usaha yang menjanjikan, khususnya usaha yang jarang tapi dibutuhkan ini sebagai solusi cerdas agar bisnis kamu punya pasar sendiri tanpa tekanan kompetitor yang tinggi. 

1. Jual Ayam Goreng Bawang Putih 

Ayam goreng bawang putih adalah menu olahan ayam yang sedang viral karena rasanya yang gurih dan lezat.  Kamu bisa membuka kedai yang fokus ke jualan menu ini sebagai bisnis jangka panjang. Pasalnya, usaha ini masih sangat jarang padahal menunya sangat enak. Kamu bisa memulai ide usaha ini di rumah dengan modal peralatan masak dan bahan baku dengan modal mulai dari Rp500.000.

2. Sewa Perlengkapan Bayi

Bayi tumbuh sangat cepat, sehingga membeli peralatan mahal seperti stroller atau box bayi terasa boros bagi banyak orang tua baru. Menyewakan barang-barang ini sebenarnya masuk kategori usaha yang dibutuhkan orang setiap hari, terutama bagi pasangan muda yang ingin hemat. Kompetitornya masih sedikit karena bisnis ini menuntut perawatan ekstra dan kebersihan yang ketat dengan modal awal sekitar Rp5.000.000 hingga Rp10.000.000 untuk stok barang.

3. Cleaning Service Khusus Kasur dan Sofa

Berbeda dengan jasa bersih-bersih rumah biasa, layanan ini fokus pada penyedotan tungau dan debu mendalam (deep cleaning) pada soft furniture. Peluang usaha ini masih jarang diambil orang karena harga alat vakum khusus hydro cleaner lumayan mahal, bisa mencapai Rp3.000.000 sampai Rp15.000.000. Namun, permintaan jasanya sangat tinggi mengingat kesadaran masyarakat akan kesehatan pernapasan makin meningkat.

4. Jasa Merapikan Lemari (Professional Organizer)

Banyak orang punya baju menumpuk tapi tidak punya waktu atau kemampuan untuk menatanya agar rapi dan fungsional. Kamu bisa datang ke rumah klien dan menata ulang isi lemari mereka agar lebih estetik dan efisien. Di Indonesia, jasa ini masih dianggap sepele sehingga jarang ada yang menekuni, padahal kamu hanya butuh modal sekitar Rp500.000 untuk beli wadah organizer dan label.

5. Laundry Sepatu Premium

Mencuci sepatu mahal butuh teknik khusus agar bahan tidak rusak, dan orang biasanya takut mencuci sendiri sepatu branded kesayangan mereka. Ide usaha ini masih jarang karena risikonya cukup tinggi jika salah penanganan pada bahan kulit atau suede. Dengan modal sekitar Rp1.000.000 sampai Rp3.000.000 untuk peralatan dan cairan pembersih khusus, kamu sudah bisa membuka jasa ini.

6. Jasa Antre Tiket atau Makanan

Orang rela membayar agar tidak perlu berdiri berjam-jam demi tiket konser idola atau makanan yang sedang viral. Kamu pada dasarnya menjual waktumu untuk menggantikan mereka mengantre di lokasi. Ide usaha yang bagus tapi jarang dilirik karena memang sangat menguras fisik dan butuh kesabaran tingkat dewa. Namun, modalnya sangat kecil, cukup Rp100.000 untuk transportasi dan uang makan selama menunggu.

7. Hotel Tanaman (Plant Sitting)

Saat pemilik tanaman pergi liburan ke luar kota, mereka pasti cemas memikirkan siapa yang akan menyiram koleksi tanaman mahal mereka. Di sinilah kamu masuk menyediakan jasa penitipan dan perawatan tanaman agar tetap segar. Peluang usaha ini masih sepi pesaing karena kamu harus benar-benar paham karakter berbagai jenis tanaman agar tidak mati, dengan estimasi modal Rp500.000 untuk persiapan air, pupuk, dan area lahan.

8. Pet Taxi (Antar Jemput Hewan)

Banyak pet shop tidak menyediakan layanan antar jemput, padahal pemilik hewan kadang sibuk atau tidak punya mobil. Jasa ini membantu pemilik hewan membawa peliharaan ke dokter hewan atau salon dengan aman. Masih jarang yang menyediakan layanan ini karena butuh kendaraan yang ramah hewan dan kandang portable, dengan modal sekitar Rp2.000.000, jika kamu sudah memiliki kendaraan pribadi.

9. Sewa Mainan Edukasi Anak

Sama halnya dengan perlengkapan bayi, mainan edukasi harganya mahal dan anak biasanya cepat bosan lalu minta ganti yang baru. Sistem sewa menjadi solusi hemat bagi orang tua agar anak tetap senang tanpa bikin dompet jebol. Ide bisnis ini masih jarang karena risiko kerusakan mainan cukup tinggi dan butuh manajemen stok yang baik, dengan modal awal sekitar Rp3.000.000.

10. Jasa Pembuatan CV ATS Friendly

Banyak pencari kerja gagal mendapatkan panggilan bukan karena tidak kompeten, tapi karena format CV mereka tidak terbaca oleh sistem perusahaan. Kamu bisa membantu memformat ulang CV mereka agar lolos seleksi mesin. Jasa ini jarang ditemukan karena penyedianya harus selalu update dengan tren HRD dan sistem rekrutmen terbaru, padahal ide bisnis ini nyaris tanpa modal uang alias Rp0.

11. Jual Menu Harian dalam Bentuk Frozen 

Banyak orang, terutama di kota-kota besar yang memang tidak punya waktu untuk memasak bahkan untuk diri sendiri. Sebagai solusi, kamu bisa menawarkan menu harian yang sudah dikemas dalam bentuk frozen. Menu porsian ini bakal jadi favorit pegawai kantoran yang harus berangkat kerja pagi-pagi sampai ibu rumah tangga yang sudah bosan mikirin menu harian anak. Makanya, ini adalah usaha yang jarang rugi dan menjadi usaha dagang yang menjanjikan karena demand-nya sangat tinggi.

12. Service Mainan Anak Elektronik

Mainan mobil aki atau robot-robotan rusak biasanya langsung dibuang atau masuk gudang karena jarang ada tukang servis yang bisa memperbaikinya. Kamu bisa mengisi kekosongan ini dengan menawarkan jasa perbaikan mainan elektronik. Masih jarang orang yang menekuni bidang ini karena butuh keahlian elektronika dasar, dengan modal alat solder dan obeng sekitar Rp500.000 saja.

13. Personal Shopper Pasar Tradisional

Target pasarmu adalah ibu bekerja yang ingin masak bahan segar dari pasar tapi tidak sempat bangun pagi buta untuk belanja. Kamu yang akan belanja sesuai daftar pesanan mereka lalu mengantarnya ke rumah pagi-pagi sekali. Tantangannya adalah harus bangun sangat pagi dan paham cara memilih bahan segar, sehingga jarang ada anak muda yang mau, padahal modalnya hanya keranjang motor sekitar Rp500.000.

14. Budidaya Maggot atau Cacing Sutra

Pakan ikan hias dan ternak selalu dicari orang setiap harinya, menjadikan ini salah satu usaha yang menjanjikan di desa maupun di area pinggiran kota. Budidaya maggot atau cacing sutra masih jarang diminati karena banyak orang merasa jijik berurusan dengan serangga, padahal perputaran uangnya cepat dengan modal awal kecil antara Rp200.000 sampai Rp1.000.000.

15. Jasa Penulis Caption Sosmed UMKM

Banyak pemilik UMKM jago membuat produk enak tapi bingung saat harus merangkai kata-kata promosi yang menarik di media sosial. Kamu bisa menyediakan paket caption siap posting yang menarik dan menjual. Jasa ini masih jarang karena dianggap bisa dilakukan sendiri, padahal butuh skill copywriting khusus, dan enaknya bisnis ini bisa dimulai tanpa modal sepeser pun.

16. Sewa Alat Pertukangan

Orang jarang membutuhkan bor listrik atau tangga lipat setiap hari, jadi daripada beli mahal hanya untuk pasang satu pigura, mereka lebih memilih menyewa. Usaha ini belum banyak saingan karena ada risiko alat dibawa kabur atau rusak oleh penyewa. Namun dengan sistem deposit yang ketat, kamu bisa mulai dengan modal Rp2.000.000 hingga Rp5.000.000 untuk membeli alat-alat dasar.

17. Jasa Detektif Mencari Kucing Hilang

Kehilangan hewan peliharaan adalah momen yang sangat menyedihkan bagi pemiliknya. Jasa ini fokus menyebar poster, melacak jejak, dan mencari hewan di area sekitar secara intensif pada jam-jam tertentu. Profesi ini sangat jarang karena butuh stamina fisik yang kuat dan strategi pencarian yang jitu, dengan modal operasional awal sekitar Rp100.000 untuk cetak poster dan alat bantu.

18. Jasa Angkut Sampah Besar

Dinas kebersihan kota biasanya hanya mengambil sampah rumah tangga harian, sementara sampah besar seperti lemari rusak atau kasur bekas seringkali ditolak. Kamu bisa menawarkan jasa angkut khusus untuk membuang barang-barang besar ini ke tempat pembuangan akhir. Masih jarang yang main di sini karena butuh kendaraan bak terbuka, dengan modal sewa mobil sekitar Rp1.000.000 sebagai operasional awal.

19. Katering Makanan Hewan Sehat (Raw Food)

Pemilik hewan zaman sekarang makin sadar kesehatan dan mulai menghindari makanan pabrikan berpengawet. Kamu bisa membuat racikan makanan segar (raw food) untuk anjing atau kucing dengan bahan alami. Pemainnya masih sedikit karena kamu harus paham betul soal nutrisi hewan agar tidak salah racik, dengan modal bahan baku sekitar Rp1.000.000.

20. Sewa Baju Tematik

Acara sekolah, karnaval, atau gathering kantor sering mewajibkan dresscode unik yang merepotkan kalau harus beli atau jahit sendiri. Menyewakan baju adat, kostum pahlawan, atau profesi sangat laku di momen tertentu. Ide bisnis ini jarang dilirik karena perlu ruang penyimpanan yang luas dan perawatan dry clean rutin, dengan modal awal yang lumayan sekitar Rp5.000.000.

21. Konsultan Feng Shui Sederhana

Kamu bisa membantu orang mengatur posisi perabotan rumah agar energi ruangan lebih baik atau sekadar lebih enak dipandang mata. Jasa ini masih sangat niche dan jarang ditemukan karena butuh pengetahuan khusus soal tata letak ruang, tapi ini adalah bisnis jasa yang murni mengandalkan skill tanpa modal uang yang besar.

Jika kamu sudah menemukan ide bisnis yang cocok dari daftar usaha yang jarang tapi dibutuhkan di atas, langkah selanjutnya adalah eksekusi yang matang. Bisnis yang unik tentu harus didukung dengan operasional yang prima agar pelanggan puas. Untuk urusan pengiriman makanan, barang, dokumen, sampel produk, atau kebutuhan logistik bisnis kamu, serahkan saja pada Paxel yang punya opsi Same Day Delivery dan Next Day delivery.

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