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5 Ide Konten TikTok Untuk Promosi Bisnis Onlinemu, Udah Coba?

5 TikTok Content Ideas To Promote Your Online Business, Have You Tried These?

Did you know that the TikTok can be a great promotional medium for businesses? Let's, take a look at TikTok content ideas to promote your online business!

Jenis konten video bisa menjadi promosi bisnis yang tepat dengan semakin populernya konten video saat ini. Hasil survei PopVoice Gen Z Dataset by Populix pada Maret 2022 menunjukkan penggunaan aplikasi platform Video seperti TikTok terus mengalami peningkatan. Survei juga menunjukkan bahwa pengguna TikTok Gen Z menghabiskan lebih banyak uang saat berbelanja secara online dengan rata-rata budget yang dikeluarkan sebesar Rp 193rb.

Melihat hal tersebut platform TikTok dapat menjadi media promosi yang bagus bagi bisnismu untuk meningkatkan traffic hingga penjualan. Dengan pembuatan konten yang menarik, bukan tidak mungkin bisnismu akan menjadi viral dan semakin dikenal sehingga berpengaruh pada jumlah penjualan. Berikut ini beberapa ide konten TikTok yang bisa Kamu coba untuk promosi bisnismu.

1. Konten Edukasi

Pada dasarnya, audiens mengakses konten di media sosial untuk mencari hiburan dan informasi. Konten edukasi yang dikemas dengan menarik tentunya tak akan membosankan bagi audiens atau calon pelanggan. Misalnya, membuat konten edukasi tentang layanan atau produk bisnismu. Kamu bisa memanfaatkan hashtag challenge yang sedang tren dan relevan untuk meningkatkan interaksi dengan audiens hingga memanfaatkan fitur-fitur yang ada seperti fitur stitch yang biasa digunakan untuk memberikan reaksi atau kutipan informasi terhadap suatu video.

2. Tutorial

Video tutorial adalah konten yang menunjukkan proses atau langkah dalam melakukan suatu hal. Kamu bisa membuat konten video tutorial untuk promosi bisnismu dengan topik yang terkait layanan atau produk bisnismu. Misalnya, Kamu memiliki bisnis fashion hijab, kamu bisa membuat konten seperti tutorial hijab simpel hingga tutorial hijab kondangan.

3. Behind The Scene

Pasti Kamu sudah tak asing lagi dengan jenis konten satu ini. Behind The Scene bisa menjadi ide konten TikTok bisnismu dengan menceritakan proses dibalik bisnismu maupun produk atau layanannya. Misalnya, membuat konten tentang proses pembuatan produk makanan yang Kamu jual. Atau, bisa juga dengan membuat konten yang bercerita tentang proses terbangunnya bisnismu. Jenis konten ini akan meningkatkan rasa kepercayaan audiens terhadap bisnismu.

4. Packing Order dan Pengiriman

Pernahkah Kamu melihat konten video unboxing paket? Jika unboxing paket biasa dilakukan oleh pembeli, packing order bisa juga dilakukan oleh penjual sebagai konten untuk promosi bisnis. Kamu bisa membuat video packing order sekaligus menawarkan produkmu yang sedang dipacking. Jangan lupa untuk menggunakan sound yang lagi tren agar videomu bisa menjangkau lebih banyak audiens.

Selain proses packing order, Kamu juga bisa membuat video saat proses pengiriman produkmu. Misalnya, saat Kamu mengirim produkmu dengan layanan pengiriman Paxel bisa membuat video konten pengiriman dari rumah. Produkmu akan dijemput oleh Hero ke rumahmu dengan estimasi waktu penjemputan dan pengiriman yang bisa dipilih secara fleksibel. Jenis konten packing order dan pengiriman yang terorganisir dengan baik ini juga bisa meningkatkan rasa kepercayaan audiens sekaligus memberikan informasi tentang pengiriman produkmu pada audiens.

5. Q&A atau Tanya Jawab

Terakhir ada konten Q&A atau tanya jawab untuk promosi bisnis onlinemu. Konten ini menampilkan bisnismu yang memberikan jawaban terhadap pertanyaan-pertanyaan dari audiens. Kamu bisa memilih pertanyaan yang cukup sering ditanyakan oleh audiens. Dalam pembuatan konten Q&A di TikTok, Kamu bisa memanfaatkan fitur menjawab komentar dengan video. Fitur tersebut secara tak langsung membantumu dalam pembuatan jenis konten Q&A atau tanya jawab.

Itulah beberapa ide konten TikTok untuk promosi bisnis online-mu. Kamu bisa menjangkau lebih banyak audiens hingga meningkatkan penjualan dengan membuat konten TikTok secara konsisten dan juga memanfaatkan fitur yang tersedia hingga tren yang ada. Jangan lupa untuk selalu tingkatkan pelayananmu dengan meyediakan Jasa Pengiriman Paxel yang aman dan cepat untuk produkmu!

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