7 Typical Malang Souvenirs You Must Bring Home!

Mampir ke kota Malang tidak akan lengkap jika tidak membawa oleh-oleh khas Malang kekinian hingga yang legendaris. Dari berbagai jenis kuliner yang ada di kota ini, kamu bisa membawa beberapa jenis makanan sebagai buah tangan.

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Oleh-oleh khas Malang Kekinian hingga Legendaris!

Ini dia 6 oleh-oleh khas Malang kekinian sampai yang legendaris yang harus kamu bawa pulang!

1. Malang Strudel

Sumber Gambar: Malang Strudel di PaxelMarket

Malang Strudel adalah pilihan yang banyak terlintas di benak para turis saat mencari oleh-oleh khas Malang. Kue kekinian ini sebenarnya merupakan jenis kue yang populer di Eropa. Bentuknya yang tergulung menjadikan Strudel ini mirip seperti kue gulung. Isi dari Malang Strudel biasanya adalah buah-buahan dengan aneka rasa.

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Puff pastry dari Malang Strudel memiliki tekstur renyah dengan rasa manis. Rasa manis ini berasal dari kombinasi gula palem dan kismis yang diolah secara tradisional. Kuliner Malang satu ini juga memiliki umur simpan yang cukup lama, lho. Strudel bia disimpan di suhu ruang dan akan bertahan 1-4 hari. Sedangkan jika disimpan dalam kulkas, jajanan ini akan tahan dalam waktu 1-6 hari. 

2. Cwie Mie Malang

Sumber Gambar: Cwie Mie Instan by Sizimie di PaxelMarket

Cwie Mie adalah kuliner Malang yang cukup dikenal masyarakat. Menu olahan mie ini tentunya berbeda dari menu mie dari daerah lainnya. Cwie Mie biasanya disajikan secara kering dengan topping ayam rebus di atasnya. Sedangkan, kuahnya disajikan secara terpisah.

Menu ini juga memiliki jenis mie yang tipis dan lebih kecil, menjadikannya mudah untuk dimakan. Saat ini Cwie Mie juga tersedia dalam bentuk frozen food. Tentunya ini menjadikan menu tersebut lebih mudah untuk dibawa sebagai oleh-oleh khas Malang yang enak dan khas, ya!

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3. Kripik Bakso President

Sumber Gambar: Kripik Bakso President di PaxelMarket

Bakso President sudah menjadi top of mind jika kita bicara tentang bakso Malang. Bukan hanya karena posisi kedainya yang sangat dekat dengan rel kereta api, tetapi juga karena rasanya yang nagih. Sekarang kuliner ini merambah ke menu lainnya yang tidak kalah menarik. Saat ini mereka menyediakan Kripik Bakso President!

Sesuai namanya, mereka menyajikan kripik yang berbahan dasar dari bakso President. Menu ini sangat cocok untuk dijadikan oleh-oleh khas Malang kekinian dan tahan lama lantaran bentuknya yang sudah menjadi kripik, sehingga umur simpannya menjadi lebih lama. Kripik ini bisa kamu jadikan camilan atau kamu jadikan tambahan saat sedang memakan bakso,

4. Lapis Kukus Tugu Malang

Sumber Gambar: Lapis Kukus Tugu Malang di PaxelMarket

Oleh-oleh khas Malang yang enak satu ini adalah camilan berbentuk kue. Mereka memiliki berbagai varian rasa seperti black forest, alpukat, brownies susu, cokelat, talas keju, tiramisu, dan lain-lain. Lapis Kukus Tugu Malang diolah dengan cara dikukus, kue lapis ini memiliki tekstur yang lembut.

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Rasa manisnya yang pas membuat kamu tidak bisa berhenti mencicipinya. Kue ini juga memiliki umur simpan yang cukup lama. Jika disimpan di suhu ruang, kue lapis akan bertahan sampai 3 hari. Untuk penyimpanan di lemari pendingin bisa bertahan sampai dengan 7 hari. 

5. Bakpia Bakar Tugu Malang

Sumber Gambar: Bakpia Bakar Tugu Malang di PaxelMarket

Untuk kamu yang belum tahu, sekarang Malang juga punya oleh-oleh bakpia, lho! Bakpia Bakar ini adalah produk baru dari Lapis Kukus Tugu Malang. Hadir dengan varian berbeda, kini mereka membuat menu bakpia yang diolah dengan cara dibakar.

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Tekstur luarnya renyah, sedangkan bagian isiannya terasa lembut. Bakpia bakar ini hadir dalam varian rasa kacang hijau, coklat, dan klepon. Dalam satu kotak, tersedia 20 pcs isian yang bisa tahan sampai dengan 5 hari. Kamu tertarik untuk coba, kan?

6. Pia Cap Mangkok dari Malang yang Legendaris

Sumber Gambar: piamangkok.com

Pia Cap Mangkok adalah pilihan tepat untuk kamu yang ingin mencari oleh-oleh khas Malang yang enak dan legendaris. Toko oleh-oleh ini sudah berdiri sejak tahun 1959 dan saat ini sudah memiliki lebih dari 5 cabang di Malang. Salah satu menu andalannya adalah Pia dengan berbagai rasa.

Varian rasa yang ditawarkan antara lain coklat, kacang hijau, keju, tangkwee, hingga green tea. Mereka juga menawarkan berbagai kemasan seperti kemasan isi 12 pcs, isi 5 pcs, dan isi 6 pcs. Kamu bisa bebas memilih rasa dan jumlahnya sesuai dengan keinginan!

7. Bakso Damas yang Populer di Malang

Sumber Gambar: Kompas.com

Bakso Damas juga bisa menjadi oleh-oleh dari Malang yang bisa kamu bawa pulang. Bakso populer di Malang ini dikenal karena cita rasa baksonya yang khas dan kualitas bahan bakunya. Bakso Damas menawarkan berbagai varian bakso, mulai dari bakso daging sapi, bakso urat dan bakso tahu. Serta, berbagai jenis pelengkap lainnya seperti mie, pangsit, atau ceker.

8. Kue Kekinian dari Tony’s Mom Homemade Cake

Tony’s Mom Homemade Cake adalah salah satu oleh-oleh khas Malang yang populer di kalangan wisatawan maupun warga lokal. Sesuai namanya, kue ini dibuat secara homemade dengan menggunakan bahan-bahan premium, sehingga menghasilkan tekstur yang lembut dan rasa yang autentik.

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Varian produknya pun cukup beragam, mulai dari Butter Pia, Walnut Spikoe hingga Japanese Melt Chocolate yang lembut dan lumer di mulut.

9. Apel Malang yang Segar dan Renyah

Kalau bicara oleh-oleh khas Malang, Apel Malang jangan sampai kamu lewatkan. Buah apel ini memang sudah lama identik dengan kota Malang yang sejuk, memiliki kondisi tanah dan iklim yang cocok untuk budidaya apel. Ciri khas Apel Malang memiliki perpaduan rasa manis-asam yang segar dan tekstur yang renyah, nikmat dimakan langsung, dijadikan jus maupun olahan kue.

10. Keripik Apel

Selain buah apel yang segar dan renyah, Malang juga terkenal dengan Keripik Apel sebagai salah satu oleh-oleh favorit. Camilan ini terbuat dari irisan tipis apel segar yang digoreng dengan cara khusus, sehingga menghasilkan tekstur yang renyah dan rasa manis-asam alami yang tetap terjaga.

Keripik Apel cocok dijadikan camilan maupun oleh-oleh khas Malang yang tahan lama, praktis, dan tetap enak dinikmati kapan saja.

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Semua oleh-oleh khas Malang kekinian hingga legendaris di atas bisa kamu pesan langsung lewat PaxelMarket di aplikasi Paxel, lho! Cara pemesanannya juga sangat mudah dan cepat. Dengan pengiriman yang cepat dan dilengkapi Jaminan Makanan Aman, Kuliner Malang favorit kamu terjamin akan sampai dengan aman.

What to Sell for Fast Profits? 10 Best Business Ideas for 2026

Figuring out what to sell that moves quickly and brings good profit is key to getting your investment back and keeping the business running. When your products sell fast, the money you spend can quickly be reinvested for new stock or to add more variety. Plus, a busy shop with steady customers usually means more stable profit. Starting a fast-selling business keeps cash flow healthy and helps your venture grow without worrying about stuck capital.Read More: 9 Daily Food Business Ideas That Sell Well with Small Capital10 Fast-Selling and Profitable Business IdeasHere are several options for what to sell that moves quickly and brings good profit, perfect for beginners or entrepreneurs looking to boost income:1. Packaged SnacksImage Source: freepik.comSnacks like chips, popcorn, and nuts are perennial favorites because of their flavor and appeal to all ages. With the rise of healthy lifestyles, fruit and veggie chips are also gaining popularity as wholesome munchies. These snacks last long and suit everyone from kids to adults.2. Trendy BeveragesThe modern drink business keeps booming and remains a promising choice for 2026. Products such as iced coffee, boba, or fresh juices are not only thirst-quenchers but have become part of everyday lifestyle. Their main draw lies in unique flavors, eye-catching presentation, and reasonable prices.3. Frozen FoodFrozen items like dimsum, nuggets, risoles, banana chocolate-filled spring rolls, egg rolls, and various frozen meat or vegetable dishes offer practical, long-lasting solutions for consumers. For anyone wondering what to sell that moves quickly and brings good profit, frozen food is ideal and perfect for busy individuals or families needing quick, ready-to-cook meals.4. Cookies and Dry CakesImage Source: vecteezy.comCookies, crispy brownies, and nastar (pineapple tarts) never go out of style and aren’t limited to festive seasons like Eid. They’re everyday snacks enjoyed with coffee or tea, as a work companion, or just to fill a craving, ensuring steady profit margins year-round.Read More: 15 Market Snacks That Don't Spoil Easily and Last Long, Perfect for Souvenirs5. Thrift FashionIn recent years, thrift fashion or selling pre-loved clothes has exploded in popularity, especially among young people and eco-conscious buyers. It’s more than a passing trend, It reflects a global shift toward sustainability, responsible consumption, and unique personal style.6. Local SkincareThe trend of skin care continues to evolve, and in 2026, local skincare products are predicted to increasingly dominate the market. Consumers are now more aware of product ingredients, sustainability, and support for the local economy. Local brands offer solutions that are more suitable for Indonesia's climate conditions and skin types, often at more affordable prices without sacrificing quality.7. Mini Ornamental PlantsThe trend of modern home and office decoration increasingly emphasizes a natural and minimalist touch. In this context, mini ornamental plants have become a timeless favorite. Their presence not only beautifies the room but also provides a fresh and calming atmosphere. Various types of mini ornamental plants, such as succulents, cacti, or mini monsteras, are very popular because of their relatively easy care and unique shapes.8. Souvenirs & HampersDemand for gift packages, hampers, or seasonal hampers is always high, especially during major holidays like Eid al-Fitr, Christmas, Chinese New Year, or special events such as weddings, birthdays, thanksgiving, and baby births. If you’re thinking about what to sell that moves quickly and brings good profit, hampers have huge potential since they can be tailored to any budget and customer preference.Read More: 10 Interesting Christmas Hamper Ideas and Tips for Sending Them9. Unique Household ItemsImage Source: freepik.comUnique household items include various items, from furniture that can be folded or transformed, to wall decorations with unusual designs or recycled materials. Especially millennials and Gen Z consumers, they are interested in items that can reflect their personality and make their living space feel more personal. Therefore, products with a personal touch, such as hand carvings, ethnic motifs, or custom designs, will have a strong appeal.10. Digital Products (E-books, Templates)In this digital era, digital products are a very attractive sales option because they offer high profitability with minimal production and operational costs. The main advantage is that they do not require physical stock. This means you don't have to worry about storage costs, shipping, or the risk of damaged goods. With just an internet connection and expertise in a certain field, you can create valuable digital products.Tips to Start Selling QuicklyTo make sure your venture in what to sell that moves quickly and brings good profit truly takes off, focus on these two essentials:Online promotion on social media with attractive photos, concise captions, and customer testimonials.Set competitive prices while still providing friendly service so that buyers feel at home.Choose fast and safe delivery services, for example, those that provide same-day delivery so that orders always arrive in the best condition.Read Also:12 Characteristics of Entrepreneurs for Business Success Want to ship your fast-selling products whether snacks, frozen food, or souvenirs to customers in other cities? Use Paxel! Hero (Paxel couriers) can pick up packages from your door and deliver them quickly and safely. With Same-Day Delivery Service and a Food Safety Guarantee for up to Special Handling of Frozen Foods, your shipments stay fresh and secure. Whatever you decide for what to sell that moves quickly and brings good profit, Paxel makes nationwide delivery easier.

19 Sep 2025

5 Product Promotion Goals and Types That Will Help Your Business Grow

All modern brands must actively promote their products in order to succeed in the market. From massive discounts, social media ads, to exciting giveaways—every campaign can have different product promotion goals. Want to know what those goals are? Let’s dive into everything about product promotion here! Definition of Promotion Before you can understand the objectives of product promotion, you first need to learn its definition. Promotion is a company’s effort to introduce its products or services to the target market in an engaging way. Simply put, promotion is a way to make people aware, willing to try, and eventually buy. A good product will never sell without proper promotion. In other words, you might have top-quality products, but if no one knows about them, your business will still struggle to grow. 5 Objectives of Product Promotion Every promotion can serve all or just one of the objectives below: Increasing Brand AwarenessPromotion makes your product more well-known. For example, when a new beverage brand launches an ad campaign on TikTok, the goal is to get their name stuck in people’s minds. Awareness is important because people tend to buy products that feel familiar to them.Attracting Consumer InterestAnother goal is to spark curiosity among consumers. This can be done through teasers, creative videos, or special discounts that make people want to try for the first time. That way, previously uninterested consumers become eager to make a purchase.Boosting SalesUltimately, all promotions aim to increase sales. Discount campaigns, product bundling, or flash sales are clear examples of promotions focused on transactions. Rising sales numbers are a strong indicator that the promotion is effective.Differentiating Products from CompetitorsThe market is full of competition. Promotion helps highlight what makes your product better than others—whether it’s quality, price, or extra services. Without promotion, it’s hard for consumers to tell your product apart from the rest.Building Customer LoyaltyPromotion isn’t just about attracting new buyers. There are also promotional programs for existing customers, like memberships or reward points. The goal is to keep them loyal and prevent them from switching to competitors. Types of Promotion Of course, there are many ways to promote, depending on the target market and the goals you want to achieve. Sales PromotionExamples include discounts, coupons, buy-one-get-one deals, or flash sales. This strategy usually drives immediate sales in the short term. However, if done too often, customers may wait only for promotions and reduce the product’s exclusivity.Advertising PromotionAds can run on television, radio, print media, or online platforms. The purpose is to increase brand exposure. Digital ads like Google Ads or Facebook Ads can target audiences more specifically based on their habits.Publicity PromotionThis type often involves media outlets or influencers who share information about your product. Influencer reviews or media coverage can be very effective because they feel more natural. People tend to trust recommendations from public figures more than traditional ads.Direct Marketing PromotionYou can send emails, text messages, or catalogs directly to consumers. Direct marketing usually feels more personal and targeted. With accurate data, this strategy can be very effective in building consumer relationships.Event PromotionHosting exhibitions, bazaars, or special events brings your product closer to consumers. This direct interaction builds trust, as consumers can try the product firsthand and judge its quality themselves. Consistent Product Promotion Drives Business Growth When promotions are carried out consistently, the impact lasts long term. Brands become easier to remember, customers grow more loyal, and sales remain stable. Without promotion, products may fall into unhealthy price wars. With the right promotion, you can build added value that makes customers willing to pay more. Considering the various types and objectives, promotion is a major strategy to drive business. You need to understand the objectives of product promotion to choose the right method for your needs and target market. Properly executed promotions will help your business grow faster and establish a stronger position in the market. If you own a business, you also need to pay attention to delivery services to ensure smooth promotional efforts. Products ordered by customers must arrive quickly and safely. A single late delivery or bad review could cost you hundreds of buyers. That’s why you should use Paxel, which always ensures that all your shipments reach customers in perfect condition. With Paxel, whatever your product promotion goals may be, everything will be supported by a reliable delivery service.

19 Sep 2025

15 Attractive Promo Name Ideas to Keep Your Business Always Busy

Confused about choosing an attractive promo name that will instantly catch your customers' attention? The right promo name can be a powerful tool to boost sales, spark curiosity, and ultimately encourage people to buy. It's no wonder that many brands compete to come up with the freshest ideas for naming their promotions. To make sure you never run out of ideas, check out this list of 15 promo name inspirations that you can use or modify according to your business needs. Image Source: Unsplash.com Weekend Madness DiscountThis promo name is perfect for attracting customers who usually shop on Saturdays and Sundays. It’s simple and clearly shows when the promo will take place. You can combine it with big discounts to make customers feel like they have to shop now.24-Hour Flash SaleThe urgency is immediately felt from this name. It makes people think that if they don’t act fast, the opportunity might pass them by. This name is also effective if you want to clear out certain stock in a short time.Smart Shopping, Happy HeartThis promo name uses everyday language, making it feel friendly and trustworthy. Customers feel like they are being invited to shop smartly while still having fun. This positive vibe can build long-term customer loyalty.Fantastic Flash SaleUsing the word "fantastic" makes the promo sound more catchy. This name is also familiar to online shoppers. You can add a countdown timer to strengthen the sense of urgency and encourage people to buy quickly.Payday Rush PromoPayday is the golden moment for sales. With this name, customers feel like they're invited to celebrate payday together. You can maximize the effect by offering buy 1 get 1 deals or big discounts on payday.Special Price DropThe name immediately gives the impression that the prices are much lower. It’s perfect when you want to clear out stock. People will feel like they’re getting a rare deal that’s too good to pass up.Bonus Galore GiveawayIf you have a bundling or bonus strategy, this name is perfect. It makes people curious about the rewards they can get. Small gifts like vouchers or free products are enough to excite customers and encourage them to buy more.Super Deal PromoThis catchy promo abbreviation uses casual, youthful language to make it more relatable to young people. The name is light, easy to remember, and has a trendy vibe. You can use this promo on social media platforms to align with the communication style of younger generations.Midnight SaleMidnight promos always have a unique charm. This name makes customers feel like they are part of an exclusive event. You can add a limited stock to make people even more tempted to shop at night.Super Affordable Add-OnThis name works well if you want to offer an additional product that can be redeemed at a super low price. The concept is simple but creates a strong sense of value. People are usually drawn to it because they feel like they're getting extra benefits.Buy More, Save More PromoThis promo name is perfect for bundling products. It clearly tells customers that the more they buy, the more they save. This strategy is great for boosting sales volume in a single transaction.Cheerful Cashback PromoWith this name, customers will feel happy because they can shop and get money back at the same time. The psychological effect is quite strong as customers feel like they’re getting double benefits. This program can also encourage people to shop more often.Instant Profit PromoThis name is straightforward and to the point, making customers feel assured that they will get real benefits from the promo. You can use it for a variety of products without any specific limitations. Its flexibility makes it easy to reuse.Special Surprise DiscountUsing the word “surprise” sparks curiosity. This name is great for seasonal promotions or special events. You can vary the discounts for each product to make consumers feel like there’s a different surprise waiting for them.Happy Hour PromoThis name can be used for specific hours during the workday, similar to the concept at cafes or bars. It makes customers feel like they’re getting an exclusive offer during a limited time. You can use this in marketplaces or online stores to increase traffic during off-peak hours. Make Your Promo More FunFrom the attractive promo names above, you can choose or adapt them to fit your business needs. The right promo name will make your marketing campaign more lively and easy for customers to remember. So, keep playing with words to make your ideas more unique. Don’t forget, when shipping goods, you should use Paxel. Paxel guarantees safe and fast delivery, making your customers more loyal to shop during the promo.

19 Sep 2025