9 Inspiring Food Brand Ideas from Paxel eKuliner Awards 2025

Paxel telah mengumumkan 12 pemenang Paxel eKuliner Awards 2025 pada 26 November 2025 lalu. Ajang kuliner bergengsi ini merupakan bentuk dukungan nyata dari Paxel dan Kementerian Pariwisata untuk UMKM kuliner online Indonesia.

Nah, dari deretan pemenang, kamu bisa mencuri ilmu dan melihat pola brand makanan apa saja yang ternyata punya tempat spesial di hati dan perut masyarakat Indonesia.

Yuk, kita bedah satu per satu ide bisnis yang punya potensi cuan gede ini!

1. Pempek

Siapa yang bisa menolak kenyalnya pempek dengan siraman cuko yang pedas manis? Makanan khas Palembang ini terbukti jadi juara bertahan yang selalu dicari orang. Sebagai ide bisnis, pempek punya keunggulan dari sisi ketahanan produk, terutama kalau kamu mengemasnya dalam bentuk frozen.

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Di tahun 2026, potensi penjualan pempek diprediksi bakal makin stabil karena orang makin suka nyetok makanan di kulkas yang gampang disajikan. Kamu harus memastikan kualitas ikan yang dipakai benar-benar segar biar rasanya nggak amis. Kunci sukses brand pempek ada di keseimbangan rasa cuko dan tekstur pempek yang nggak alot walau sudah disimpan di freezer.

2. Udang Goreng

Mungkin terdengar sederhana, tapi udang goreng tepung atau udang tempura beku ternyata punya peminat yang membludak. Ini solusi praktis buat kaum urban yang sibuk dan nggak punya waktu buat ngupas udang pagi-pagi.

Ide bisnis ini laku keras karena menawarkan kepraktisan. Kamu tinggal goreng, dan lauk enak sudah siap di meja. Buat tahun depan, tren makanan "sat-set" bakal makin mendominasi. Kamu bisa berinovasi dengan varian tepung bumbu, mulai dari original, pedas, sampai salted egg buat menarik pasar anak muda.

3. Bakso

Bakso itu makanan sejuta umat, mau musim hujan atau panas, bakso selalu jadi pilihan terfavorit. Popularitas bakso nggak pernah surut karena menu makanan ini adalah comfort food orang Indonesia.

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Kalau mau terjun ke bisnis ini, kamu harus pintar-pintar bikin variasi. Jangan cuma bakso halus dan urat, coba eksplor bakso isi keju lumer, bakso mercon, atau bakso lobster yang sempat viral.

Di tahun 2026, konsumen bakal mencari menu brand makanan bakso yang menawarkan pengalaman makan berbeda, misalnya bakso kemasan vakum yang tetap kenyal dan juicy pas sampai di rumah pelanggan.

4. Risoles

Camilan yang satu ini lagi naik daun banget. Risoles sekarang sudah naik kelas, dari jajanan pasar biasa jadi snack premium dengan isian yang melimpah. Ragout ayam yang creamy atau mayo dengan potongan smoked beef tebal jadi favorit banyak orang.

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Kenapa ini potensial? Karena risoles adalah snack serbaguna. Cocok buat sarapan, teman ngeteh sore, atau suguhan tamu. Kamu bisa menjualnya dalam bentuk frozen atau ready to eat. Pastikan kulit risoles kamu anti sobek dan renyah saat digoreng, itu kunci biar pelanggan balik lagi.

5. Meal Replacement

Kesadaran orang akan kesehatan makin tinggi, dan ini membuka peluang besar buat produk meal replacement atau bubuk pengganti makanan yang bernutrisi. Biasanya target pasarnya adalah orang-orang yang lagi diet atau mereka yang super sibuk tapi nggak mau skip makan.

Produk ini menang di kepraktisan dan kandungan gizi yang jelas. Di tahun 2026, tren gaya hidup sehat bakal makin booming. Kamu bisa racik meal replacement dengan rasa yang enak kayak cokelat atau vanila, jadi konsumen nggak merasa lagi makan obat. Edukasi pasar soal kandungan nutrisi di dalamnya harus kamu lakukan secara konsisten.

6. Makanan Pendamping ASI (MPASI)

Ibu-ibu milenial dan Gen Z itu kritis banget soal apa yang dimakan anaknya, tapi mereka juga butuh solusi praktis di tengah kesibukan. Makanya, brand yang menyediakan katering atau bahan MPASI siap olah makin digemari.

• Baca Juga: Teman Makan Baik: Tawarkan Produk MPASI Kaya Nutrisi hingga Raih Award

Kepercayaan adalah mata uang utama di bisnis ini. Kamu harus transparan soal bahan baku—pastikan organik, tanpa pengawet, dan higienis. Potensi pasarnya besar banget dan repeat order-nya tinggi karena bayi butuh makan setiap hari. Kalau produk kamu cocok di lidah si kecil dan bikin berat badannya naik, ibunya pasti bakal langganan terus.

7. Ikan Asap Jawa

Aroma smoky yang khas dari ikan asap itu ngangenin banget dan susah ditiru kalau masak sendiri di rumah. Inilah kenapa Ikan Asap Jawa masuk dalam daftar kuliner populer. Ini adalah cara praktis menikmati masakan tradisional tanpa ribet mengasap ikan sendiri.

Biasanya, orang-orang di perantauan yang kangen masakan kampung halaman jadi target pasar utama. Ikan asap kayak manyung atau pari punya daya tahan lumayan baik buat dikirim ke luar kota. Kamu bisa jual lengkap dengan bumbu mangut siap masak, jadi pelanggan tinggal cemplungin ikannya aja.

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8. Bebek Ungkep

Masak bebek itu tricky, salah sedikit bisa alot dan bau amis. Masalah ini jadi peluang emas buat kamu jualan bebek ungkep frozen. Konsumen tinggal goreng, dan mereka bisa menikmati bebek goreng restoran di rumah sendiri.

Kunci suksesnya ada di bumbu yang meresap sampai ke tulang dan tekstur daging yang empuk. Sertakan juga sambal korek atau sambal ijo yang nendang sebagai pelengkap. Di tahun 2026, produk lauk siap goreng seperti ini diprediksi bakal tetap jadi primadona karena memudahkan urusan dapur banyak keluarga.

9. Kimchi

Gelombang Korea alias Hallyu Wave belum surut, dan ini berdampak besar ke selera kuliner orang Indonesia. Kimchi sekarang sudah jadi makanan pendamping yang umum, nggak cuma buat makan ramen doang.

Selain karena rasanya yang asam pedas segar, kimchi dicari karena manfaat probiotiknya buat kesehatan pencernaan. Kamu harus pastikan rasa kimchimu otentik tapi tetap masuk di lidah lokal. Jualan kimchi juga punya potensi cuan oke karena bahan bakunya sayuran, tapi nilai jualnya bisa tinggi kalau dikemas dengan brand makanan yang estetik dan menarik.

Gimana, sudah mulai terbayang mau pilih ide bisnis yang mana? Apapun pilihanmu, pastikan produknya punya kualitas jempolan dan kemasan yang aman. Kalau brand makanan sudah oke, urusan pengiriman serahkan saja ke ahlinya. Kamu bisa andalkan Paxel buat kirim-kirim makanan, baik dalam kota maupun luar kota. Paxel punya fasilitas cold chain (pendingin) yang bikin makanan beku atau segar kamu tetap aman sampai di tangan pelanggan.

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Try 7 Authentic Medan Specialties, Complete with Prices

Medan is one of the cities in Sumatra known for its rich culinary culture with bold and diverse flavors. The influence of Malay, Batak, Chinese, and Indian cultures gives Medan’s traditional food a unique character, ranging from savory and spicy dishes to sweet treats that are perfect as souvenirs. If you are visiting Medan, do not only try its main dishes. There are also many snacks and local souvenirs from Medan that you can bring home for family or friends. Read More: 8 Popular Lampung Souvenirs and Their Prices 7 Authentic Foods from Medan Here are some must-try foods from Medan, complete with their estimated price range. 1. Bika Ambon Bika Ambon is one of the most popular traditional foods from Medan and is often bought as a souvenir. Although it has “Ambon” in its name, this cake is actually strongly associated with the city of Medan. Bika Ambon has a chewy texture with its signature honeycomb-like holes inside. It has a sweet taste with a strong aroma of pandan and kaffir lime leaves. Besides the original flavor, there are now many variants available, such as cheese, chocolate, and pandan. Bika Ambon generally has a shelf life of a few days, so it is best consumed soon after purchase. The price usually starts from around Rp30,000 to Rp70,000, depending on the size and brand. 2. Soto Medan Soto Medan is one of Medan’s signature dishes that is perfect for those who love soup-based meals. Unlike soto from other regions, Soto Medan has a yellow broth with a fairly thick texture because it uses coconut milk and various spices. Usually, Soto Medan is served with pieces of chicken or beef, boiled egg, potatoes, and perkedel. The broth has a savory taste with a strong spice aroma. Soto Medan is best enjoyed fresh because it is not a long-lasting dish. A portion of Soto Medan usually costs around Rp20,000 to Rp40,000, depending on the place and choice of toppings. Baca Juga: Same Day Delivery for Your Business, Fast and Hassle-Free 3. Bolu Gulung Meranti Bolu Gulung Meranti is one of Medan’s most well-known souvenirs among tourists. This rolled cake has a soft texture with various filling options, such as cheese, chocolate, and mocha. One of the main attractions of Bolu Gulung Meranti is its generous filling, making it perfect to enjoy with family. 4. Lontong Medan Lontong Medan is a traditional Medan dish that is often eaten for breakfast. This dish usually consists of rice cakes served with vegetable curry, chili sauce, egg, tofu, tempeh, and various side dishes. The broth has a savory taste and is rich in spices. Each seller may also have different variations of side dishes and seasoning, making the experience of trying Lontong Medan quite diverse. The price of Lontong Medan is relatively affordable, usually around Rp15,000 to Rp30,000 per portion, depending on the choice of side dishes. 5. Mie Gomak Mie Gomak is a traditional Batak dish that is quite popular in Medan and North Sumatra. This dish uses thick noodles that look somewhat similar to spaghetti. Mie Gomak can be served either with broth or as a fried noodle dish. One of its distinctive characteristics is the use of andaliman, which gives the dish a spicy and slightly numbing sensation. The price of Mie Gomak is usually around Rp15,000 to Rp30,000 per portion. This dish is worth trying for anyone who wants to experience the distinctive taste of Batak cuisine. Baca Juga: Send Large Packages Affordably with PaxelBig Delivery Service 6. Durian Pancake For durian lovers, Durian Pancake is one of Medan’s signature treats that should not be missed. This food is made with durian flesh wrapped in a thin and soft pancake skin. Its sweet taste and strong durian aroma are the main highlights of this dessert. Durian Pancake is usually stored frozen to maintain its quality and texture. The price of Durian Pancake varies, starting from around Rp30,000 to Rp100,000 or more, depending on the size, quantity, and quality of the durian used. 7. Arsik Arsik is one of the most well-known Batak dishes, famous for its use of fish and strong spices. Carp is the most commonly used fish for making Arsik. Arsik seasoning usually uses various traditional spices, including andaliman, resulting in a savory, spicy, and aromatic taste. Arsik is often served during family gatherings or special celebrations, but it can also be found in Batak restaurants in Medan. The price of Arsik usually ranges from Rp30,000 to Rp60,000 per portion, depending on the size of the fish and the restaurant. Read Also: Recommended Makassar Souvenirs You Must Try Do not choose a delivery service carelessly. With the right service, your favorite food can arrive quickly and safely, even when sent to another city. Now, sending food is more practical with Paxel. You can also check the shipping cost before sending and track your package until it reaches the destination. So, when you want to send food without hassle, just #PaxelinAja.

31 Aug 2026

25 Meaningful Teacher's Day Greetings and Captions

Teachers do not only teach lessons, but also shape character, provide motivation, and support students in pursuing their dreams. That is why Teacher’s Day becomes a meaningful moment to express sincere appreciation through heartfelt words. It does not always have to be written in long sentences. Simple Teacher’s Day messages can also become a meaningful form of appreciation, especially when shared with a greeting card or a simple gift. Read More: 35 Birthday Wishes for Friends to Make Their Special Day Memorable Teacher’s Day Message Ideas Here are several Teacher’s Day messages that are suitable for greeting cards, personal notes, captions, or gifts. 1. “Thank you, Teacher, for guiding us with so much patience. We may not always remember every lesson, but your care, advice, and kindness will always stay in our hearts.” 2. “Behind every step we take toward our dreams, there is the knowledge, prayer, patience, and support of a teacher. Thank you for believing in us and encouraging us to become better.” 3. “Thank you for not only teaching us how to read books and understand lessons, but also how to face failure, appreciate the process, and keep fighting for our dreams.” 4. “One day, we may forget some of the lessons taught in the classroom, but we will never forget the teacher who believed in us and convinced us that we were capable.” 5. “Every piece of advice that once sounded simple has slowly become something meaningful as we grow older. Thank you, Teacher, for every lesson and every act of care you have given.” 6. “A teacher may not always know how much they have influenced a student. But one piece of advice, one encouraging sentence, and one act of belief can be remembered throughout a lifetime.” 7. “Thank you, Teacher, for every lesson, patience, and care you have given. All of it will always be a valuable part of our life journey.” 8. “We may walk far away from the classroom, but your advice, kindness, and sincerity will always go with us wherever we go.” For those who want to express appreciation in a simpler way, the following Teacher’s Day messages can still feel warm and meaningful without using overly long sentences. 1. “Happy Teacher’s Day. Thank you for sharing knowledge, growing our spirit, and inspiring us to keep moving forward.” 2. “Thank you, Teacher, for the knowledge and kindness that continue to guide us until today.” 3. “My teacher, my inspiration. Thank you for guiding us to dream bravely and pursue our goals.” 4. “Thank you for being part of our journey and leaving so many meaningful lessons behind.” 5. “Happy Teacher’s Day to all great educators who continue to inspire the next generation.” 6. “Lessons may end in the classroom, but a teacher’s knowledge and kindness will always remain in life.” 7. “Thank you for guiding us today and preparing us to face the future.” Messages like these can also be shared together with a card or a simple gift as a form of appreciation. Read More: 6 Gift Exchange Ideas Under 50K That Are Perfect for Anyone! Teacher’s Day Captions for Social Media For those who want to upload a photo with their teacher or remember school memories, here are some caption ideas: 1. “Behind every dream that comes true, there is a teacher who once taught us to keep trying and never give up. Happy Teacher’s Day!” 2. “Learning is not only about grades, but also about growing into a better person. Thank you, Teacher.” 3. “Lessons may be forgotten, but a teacher’s kindness will always be remembered. Thank you for being part of our growth.” 4. “Thank you to the teachers who patiently guide us, remind us, and believe in us even when we doubt ourselves.” 5. “Heroes do not always wear medals. Sometimes, they stand in front of a classroom and teach us to dare to dream.” 6. “The older we get, the more we realize how valuable a teacher’s advice truly is. Thank you for the lessons we continue to carry.” 7. “In every step toward our dreams, there is a teacher who once gave us knowledge, encouragement, and belief. Happy Teacher’s Day!” 8. “Teachers teach more than what is written in books. They teach courage, perseverance, and the strength to keep moving forward.” 9. “Thank you, Teacher, for always seeing the potential in us even before we realized it ourselves.” 10. “Every big step often begins with one teacher who once said, ‘You can do it.’ Happy Teacher’s Day!” If the gift you want to give is for a teacher in another city, delivery can be a practical option. Make sure to choose the right delivery service so your gift arrives safely in the right hands. Read More: 5 Safe Packing Tips for Shipping Items Send Teacher’s Day Gifts More Easily Can’t give your gift directly because your teacher lives in another city? Distance should not stop you from celebrating this special moment. Send your Teacher’s Day gift directly to the destination address with a delivery service that fits your needs. With Paxel, your appreciation for teachers can still be delivered even from afar. Send Teacher’s Day gifts quickly and safely, check the shipping cost before sending, and track your package with real-time shipment updates until it arrives at the destination. Let your gratitude feel closer with #PaxelinAja. Read Also: 10 Types of Letters That Are Still Commonly Used, Complete with Examples

31 Aug 2026

Paxel Malang: Fast and Safe Delivery for Goods and Food

Cari jasa pengiriman di Malang untuk kirim paket ke dalam maupun luar kota? Paxel Malang siap membantu berbagai kebutuhan pengiriman kamu dengan layanan yang cepat, aman, dan praktis. Mulai dari makanan, frozen food, oleh-oleh khas Malang, sampai berbagai barang seperti gadget dan elektronik bisa kamu kirim menggunakan Paxel. Keuntungan Kirim Paket dari/ke Malang Pakai Paxel Buat kamu yang sering kirim paket ke atau dari Malang, berikut beberapa keuntungan menggunakan Paxel: 1. Ada Pengiriman Same Day dan Next Day Paxel menyediakan layanan Same Day Delivery dan Next Day buat kamu yang membutuhkan pengiriman yang cepat sampai. Kamu bisa mengecek ketersediaan layanan, estimasi waktu tiba, dan ongkir langsung melalui aplikasi Paxel saat membuat pengiriman. 2. Ongkir Flat hingga 5 Kg Dengan Same Day Paxel, kamu bisa menikmati ongkir flat untuk paket hingga berat 5 kg. Jadi, kamu nggak perlu khawatir ongkir bertambah setiap kilogram selama paket masih memenuhi ketentuan layanan. 3. Bisa Pick-up dari Rumah atau Toko Bisnismu Nggak perlu repot antar paket sendiri, Hero Paxel akan datang menjemput paket sesuai lokasi dan waktu pick-up yang kamu pilih melalui aplikasi Paxel. Fitur ini juga cocok untuk para seller online Malang yang punya banyak pesanan dan ingin proses pengiriman lebih praktis.Baca Juga: Semusim Petai: Petai Fresh yang Dikupas dan Dikirim di Hari yang Sama 4. Cocok untuk Kirim Makanan dan Frozen Food Malang punya banyak pilihan kuliner dan oleh-oleh yang menarik untuk dikirim ke luar kota. Untuk produk frozen, Paxel menyediakan penanganan khusus Frozen Food untuk membantu menjaga suhu dan kondisi makanan tetap aman selama proses pengiriman. Pengiriman makanan juga dilengkapi Jaminan Makanan Aman berupa penggantian makanan serupa beserta ongkir apabila makanan rusak atau basi saat diterima, sesuai syarat dan ketentuan.Baca Juga: Owner Adalah: Definisi, Cakupan, dan Tugas-tugasnya Kirim ke atau dari Malang Jadi Lebih Praktis Mau kirim untuk keluarga, teman, atau pelanggan bisnismu? Semua kebutuhan pengiriman bisa kamu atur melalui aplikasi Paxel. Mulai dari cek ongkir hingga membuat pengiriman. Serta, lacak pengiriman yang sedang dikirim. Yuk, kirim makanan maupun barang ke dalam maupun luar kota dengan lebih praktis. Pakai Paxel Malang untuk pengiriman cepat dan aman.

30 Aug 2026