9 Inspiring Food Brand Ideas from Paxel eKuliner Awards 2025

Paxel telah mengumumkan 12 pemenang Paxel eKuliner Awards 2025 pada 26 November 2025 lalu. Ajang kuliner bergengsi ini merupakan bentuk dukungan nyata dari Paxel dan Kementerian Pariwisata untuk UMKM kuliner online Indonesia.

Nah, dari deretan pemenang, kamu bisa mencuri ilmu dan melihat pola brand makanan apa saja yang ternyata punya tempat spesial di hati dan perut masyarakat Indonesia.

Yuk, kita bedah satu per satu ide bisnis yang punya potensi cuan gede ini!

1. Pempek

Siapa yang bisa menolak kenyalnya pempek dengan siraman cuko yang pedas manis? Makanan khas Palembang ini terbukti jadi juara bertahan yang selalu dicari orang. Sebagai ide bisnis, pempek punya keunggulan dari sisi ketahanan produk, terutama kalau kamu mengemasnya dalam bentuk frozen.

• Baca Juga: 6 Kuliner Khas Palembang Wajib Dicoba, Bisa Dipesan Online!

Di tahun 2026, potensi penjualan pempek diprediksi bakal makin stabil karena orang makin suka nyetok makanan di kulkas yang gampang disajikan. Kamu harus memastikan kualitas ikan yang dipakai benar-benar segar biar rasanya nggak amis. Kunci sukses brand pempek ada di keseimbangan rasa cuko dan tekstur pempek yang nggak alot walau sudah disimpan di freezer.

2. Udang Goreng

Mungkin terdengar sederhana, tapi udang goreng tepung atau udang tempura beku ternyata punya peminat yang membludak. Ini solusi praktis buat kaum urban yang sibuk dan nggak punya waktu buat ngupas udang pagi-pagi.

Ide bisnis ini laku keras karena menawarkan kepraktisan. Kamu tinggal goreng, dan lauk enak sudah siap di meja. Buat tahun depan, tren makanan "sat-set" bakal makin mendominasi. Kamu bisa berinovasi dengan varian tepung bumbu, mulai dari original, pedas, sampai salted egg buat menarik pasar anak muda.

3. Bakso

Bakso itu makanan sejuta umat, mau musim hujan atau panas, bakso selalu jadi pilihan terfavorit. Popularitas bakso nggak pernah surut karena menu makanan ini adalah comfort food orang Indonesia.

• Baca Juga: Top 10 Makanan Terenak di Indonesia

Kalau mau terjun ke bisnis ini, kamu harus pintar-pintar bikin variasi. Jangan cuma bakso halus dan urat, coba eksplor bakso isi keju lumer, bakso mercon, atau bakso lobster yang sempat viral.

Di tahun 2026, konsumen bakal mencari menu brand makanan bakso yang menawarkan pengalaman makan berbeda, misalnya bakso kemasan vakum yang tetap kenyal dan juicy pas sampai di rumah pelanggan.

4. Risoles

Camilan yang satu ini lagi naik daun banget. Risoles sekarang sudah naik kelas, dari jajanan pasar biasa jadi snack premium dengan isian yang melimpah. Ragout ayam yang creamy atau mayo dengan potongan smoked beef tebal jadi favorit banyak orang.

• Baca Juga: 21+ Usaha yang Jarang Tapi dibutuhkan dan Belum Banyak Saingan

Kenapa ini potensial? Karena risoles adalah snack serbaguna. Cocok buat sarapan, teman ngeteh sore, atau suguhan tamu. Kamu bisa menjualnya dalam bentuk frozen atau ready to eat. Pastikan kulit risoles kamu anti sobek dan renyah saat digoreng, itu kunci biar pelanggan balik lagi.

5. Meal Replacement

Kesadaran orang akan kesehatan makin tinggi, dan ini membuka peluang besar buat produk meal replacement atau bubuk pengganti makanan yang bernutrisi. Biasanya target pasarnya adalah orang-orang yang lagi diet atau mereka yang super sibuk tapi nggak mau skip makan.

Produk ini menang di kepraktisan dan kandungan gizi yang jelas. Di tahun 2026, tren gaya hidup sehat bakal makin booming. Kamu bisa racik meal replacement dengan rasa yang enak kayak cokelat atau vanila, jadi konsumen nggak merasa lagi makan obat. Edukasi pasar soal kandungan nutrisi di dalamnya harus kamu lakukan secara konsisten.

6. Makanan Pendamping ASI (MPASI)

Ibu-ibu milenial dan Gen Z itu kritis banget soal apa yang dimakan anaknya, tapi mereka juga butuh solusi praktis di tengah kesibukan. Makanya, brand yang menyediakan katering atau bahan MPASI siap olah makin digemari.

• Baca Juga: Teman Makan Baik: Tawarkan Produk MPASI Kaya Nutrisi hingga Raih Award

Kepercayaan adalah mata uang utama di bisnis ini. Kamu harus transparan soal bahan baku—pastikan organik, tanpa pengawet, dan higienis. Potensi pasarnya besar banget dan repeat order-nya tinggi karena bayi butuh makan setiap hari. Kalau produk kamu cocok di lidah si kecil dan bikin berat badannya naik, ibunya pasti bakal langganan terus.

7. Ikan Asap Jawa

Aroma smoky yang khas dari ikan asap itu ngangenin banget dan susah ditiru kalau masak sendiri di rumah. Inilah kenapa Ikan Asap Jawa masuk dalam daftar kuliner populer. Ini adalah cara praktis menikmati masakan tradisional tanpa ribet mengasap ikan sendiri.

Biasanya, orang-orang di perantauan yang kangen masakan kampung halaman jadi target pasar utama. Ikan asap kayak manyung atau pari punya daya tahan lumayan baik buat dikirim ke luar kota. Kamu bisa jual lengkap dengan bumbu mangut siap masak, jadi pelanggan tinggal cemplungin ikannya aja.

• Baca Juga: 10 Oleh-Oleh Khas Semarang Kekinian dan Tahan Lama

8. Bebek Ungkep

Masak bebek itu tricky, salah sedikit bisa alot dan bau amis. Masalah ini jadi peluang emas buat kamu jualan bebek ungkep frozen. Konsumen tinggal goreng, dan mereka bisa menikmati bebek goreng restoran di rumah sendiri.

Kunci suksesnya ada di bumbu yang meresap sampai ke tulang dan tekstur daging yang empuk. Sertakan juga sambal korek atau sambal ijo yang nendang sebagai pelengkap. Di tahun 2026, produk lauk siap goreng seperti ini diprediksi bakal tetap jadi primadona karena memudahkan urusan dapur banyak keluarga.

9. Kimchi

Gelombang Korea alias Hallyu Wave belum surut, dan ini berdampak besar ke selera kuliner orang Indonesia. Kimchi sekarang sudah jadi makanan pendamping yang umum, nggak cuma buat makan ramen doang.

Selain karena rasanya yang asam pedas segar, kimchi dicari karena manfaat probiotiknya buat kesehatan pencernaan. Kamu harus pastikan rasa kimchimu otentik tapi tetap masuk di lidah lokal. Jualan kimchi juga punya potensi cuan oke karena bahan bakunya sayuran, tapi nilai jualnya bisa tinggi kalau dikemas dengan brand makanan yang estetik dan menarik.

Gimana, sudah mulai terbayang mau pilih ide bisnis yang mana? Apapun pilihanmu, pastikan produknya punya kualitas jempolan dan kemasan yang aman. Kalau brand makanan sudah oke, urusan pengiriman serahkan saja ke ahlinya. Kamu bisa andalkan Paxel buat kirim-kirim makanan, baik dalam kota maupun luar kota. Paxel punya fasilitas cold chain (pendingin) yang bikin makanan beku atau segar kamu tetap aman sampai di tangan pelanggan.

• Baca Juga: Kirim Makanan Makin Nyaman Dengan Fitur Jaminan Makanan Aman

9 Snack Recommendations for Treating Yourself

There are many ways to reward yourself for getting through life and working hard. Recently, trying “rich-people treats” has become a self-reward trend. Even though they cost hundreds of thousands or even millions of rupiah, you should try these recommendations at least once in your life. 1. Matcha Drinks from Hatoya Indonesia Love authentic matcha? Try a glass of matcha at Hatoya in Lippo Mall Puri. They use top-quality matcha powder sourced directly from Japanese plantations. That’s why a drink comes with a rather impressive price tag of Rp360,000. The drink is made with chewy mochi and a scoop of smooth matcha ice cream. It has an earthy, rich, and more balanced flavor because it isn’t overwhelmed by the sweetness of added sugar. 2. Salmon Roll from Filadelfia Sushi Filadelfia Sushi first opened in Bali before winning over food lovers in the capital. It became famous for its generously sized sushi, which highlights the freshness of the fish. If you’re eating here, try the Philly Salmon Roll. It features thick slices of salmon filled with creamy, melting cream cheese. Exclusively packaged in an aesthetic wooden box, this trendy dish ranges from Rp249,000 to around Rp2.1 million for a party set. 3. Chocolate Bar from Läderach Chocolatier This renowned Swiss chocolatier offers frisch schoggi, or fresh chocolate slabs that are cut by hand to order. There are plenty of varieties to choose from, including chocolate with crunchy roasted nuts, dried fruit, and Dubai-style kunafa. Here, you can enjoy chocolate priced from Rp340,000 to around Rp3 million. The Läderach store in Senayan City also serves a cup of Hot Chocolate for Rp150,000. Read More: What Sells Well Right Now? 7 Popular Products in Indonesia 4. Strawberry Dubai Cup from Don Bakeshop Don Bakeshop’s Rp109,000 Strawberry Dubai Cup is a favorite among people who enjoy luxurious treats. It’s made with fresh Hyoshii strawberries picked directly from farms in Bandung. The fresh fruit, covered in melted Callebaut chocolate and topped with kunafa chewy cookie, might leave you wanting more. Besides this bestselling strawberry treat, you can buy an individual Dubai Chewy Cookie for Rp65,000 at Lippo Mall Puri or Summarecon Mall Serpong. 5. Coffee from Around the World at Bacha Coffee Have you really experienced the luxurious life if you haven’t enjoyed a cup of coffee at Bacha Coffee? This upscale café, located in Plaza Senayan and Plaza Indonesia, has a collection of hundreds of pure Arabica coffee varieties from around the world. Each cup is served in a gold-colored pot with smooth chantilly cream and a selection of buttery croissants. Menu prices start at Rp90,000 and reach around Rp1.9 million for rare coffee beans. 6. Italian Bread from Bread Culture Bread Culture turns traditional Italian flatbread into a premium treat at Ashta District 8 and Permata Buana. Its 24x24 cm Focaccia, priced at Rp175,000, often sells out through pre-orders. This soft, airy bread with a crisp crust is baked with plenty of olive oil, fragrant rosemary, cherry tomatoes, and black olives for a savory, aromatic flavor. Read More: Kerak Telor, an Authentic Jakarta Snack Full of Flavor 7. Sourdough Bread from Daring Deli Located in Dharmawangsa, Daring Deli serves artisanal deli dishes made with naturally leavened sourdough bread. You can enjoy crisp, crunchy bread with a range of meat fillings that won’t leave you feeling overly full. The sandwiches cost around Rp100,000 per serving. They make a luxurious lunch option that’s gentler on your digestive system. 8. Breads and Pastries from Pand’Or Pand’Or is a legendary culinary destination in South Jakarta. The restaurant serves flaky croissants, sourdough bread, and buttery pastries that keep people coming back. You can buy bread for prices ranging from Rp24,000 to around Rp500,000. The place remains a favorite breakfast spot among the elite. Since it opens at 7 a.m., Pand’Or is a fitting place to have breakfast with people who enjoy the finer things in life. 9. Gelato from Venchi Gelato is a trendy treat in Jakarta. One of the best places to try it is Venchi, which was established in Turin, Italy, in 1878. Venchi serves smooth gelato with a natural sweetness that isn’t overpowering. Every serving is made without preservatives and features Piedmont hazelnuts and pure cocoa. Want to try it? Set aside around Rp100,000 to Rp1.1 million if you want to take home some chocolate. People in Jakarta aren’t the only ones who can enjoy these luxurious treats! You can also send them to family living in other cities with Paxel’s safe and fast delivery. Check the shipping cost directly in the app before sending these treats to your family’s home. Send your treats with Paxel! Read More: Starting an Angkringan Business: Concept, Menu, and Cost Calculation

24 Sep 2026

Shipping: Definition, Functions, Types, and Process

Shipping is an activity that connects businesses with customers, sellers with consumers, and senders with recipients. Although the word “ship” can mean a vessel, shipping doesn’t have to involve one. Let’s take a closer look! What Is Shipping? Shipping is the process of sending goods from one location to another. Depending on the distance between the sender and recipient, goods can be transported by land, sea, or air. When you buy something from a marketplace or ecommerce platform, the seller sends the item to you after you check out. This process is called shipping. In English, “ship” can mean a vessel. The transportation of goods, especially by sea, came to be known as “shipping.” However, as the logistics industry has modernized, the term’s meaning has broadened. Collins Dictionary gives one definition of shipping as “the process or act of sending goods to a customer.” In other words, shipping means sending goods to a buyer. Today, the term applies regardless of the mode of transport, whether or not a vessel is involved. Read More: What Is Logistics? Definition, How It Works, and Future Opportunities What Are the Functions of Shipping? Shipping connects sellers and buyers. It therefore plays an important role in the supply chain. Here are some of its functions in logistics: 1. Fast and secure delivery helps improve and maintain customer satisfaction. 2. Effective shipping can reduce costs and transit times, which in turn affects business operations. 3. Shipping enables a local business to sell its products nationally or globally. 4. Effective delivery helps ensure that businesses maintain a supply of stock. 5. A good shipping system usually provides tracking so everyone involved can see where the goods are. Read More: Nearby Package Delivery: An Easy Solution for Your Shipments What Are the Types of Shipping? In the logistics and e-commerce industries, shipping methods differ based on speed, transportation, geographic reach, and pricing: 1. Ground Shipping Ground shipping uses trucks, delivery vans, or trains. It is the most common and economical option for domestic deliveries between cities or regions connected by land routes. Although it takes longer than air shipping, ground shipping offers affordable rates and enough capacity for regular packages or large items. 2. Same-Day Shipping This service guarantees that a package will reach the buyer on the same day the order is placed, provided the transaction is completed before a specified cut-off time. Paxel’s Sameday Delivery service meets the need for fast shipping and ensures packages reach customers safely on the same day. 3. International Shipping Cross-border shipping usually involves air or sea cargo. It requires special documentation, customs clearance, and compliance with customs regulations and import taxes in the destination country. This option allows local businesses to expand into global markets. 4. Freight Shipping You can use freight shipping for heavy goods that cannot be sent through a standard retail courier service. Freight shipping is generally calculated by pallet or container and uses container trucks, cargo ships, or cargo aircraft. 5. Overnight / Next-Day Shipping Next-day shipping is an express service that guarantees goods will arrive at their destination on the following business day. You can use Paxel’s Nextday Delivery service to ensure your package arrives the day after it is sent. 6. Local Delivery Deliveries within a city or a specific local area are usually managed directly by the store using its own couriers or online motorcycle taxi services. This makes local package delivery very fast and is ideal for local stores. How Does the Shipping Process Work? For goods to travel safely and on time from a seller’s warehouse to a buyer’s address, they must go through a series of operational steps: 1. Order Processing: The store’s system receives a checkout notification and confirms payment before forwarding the order to the operations team or warehouse. 2. Packaging: Staff collect the item from storage according to the order details, check its quality, and pack it with adequate protection (a cardboard box, bubble wrap, or a security seal). 3. Documentation: A shipping label is printed and attached to the package. The label contains the destination address, contact details, barcode, and tracking number for identification. 4. Carrier Handoff: The package is handed over to the courier, either through a pick-up at the seller’s location or a drop-off at the nearest shipping outlet. 5. Transit: The package moves through a hub or sorting center toward the destination city. At this stage, the seller and buyer can use the tracking number to check its shipping status regularly. 6. Delivery: A local courier takes the package to the recipient’s address or a designated collection point. Once the package is received and receipt is confirmed, the shipping process is complete. When each stage of the shipping process runs effectively, it helps optimize costs, travel time, and the customer’s shopping experience. That’s why choosing a shipping provider matters. Choose Paxel for safe, fast shipping and the convenience of checking shipping rates and tracking packages in one app. Read More: 5 Benefits of Using Paxel’s Courier Service

24 Sep 2026

What Is Transit: Definition, Shipping Process, and Duration

When tracking a package that’s being shipped, you’ll usually see a status such as “in transit” or “out for delivery.” The term “in transit” can be confusing, especially if you’re sending a package for the first time. Let’s find out what it means! What Does “In Transit” Mean? Transit is part of the shipping process. It means your package is moving between locations along its delivery route. A package may show an “in transit” status when it’s moving from the seller to the shipping provider’s warehouse or transit hub, or when it’s traveling between cities. In other words, the package is on its way but hasn’t reached its final destination. Read More: Jastip: A Personal Shopping Service That’s Growing in Popularity Your package may show an “in transit” status when it is: • Traveling between warehouses • Traveling between cities or countries • Experiencing a delivery delay due to weather or force majeure The “in transit” status usually doesn’t show your package’s exact location. However, your package is moving through the shipping provider’s logistics network. What Does the Shipping Process Look Like? Most packages follow a similar route through a shipping provider’s network. If you use Paxel, you can track your package directly in the app. These are the stages you may see when tracking a package: 1. The sender has arranged the shipment 2. The order has been handed over to the shipping provider for processing 3. The order has arrived at a transit facility in the sender’s city 4. The order is sent to the recipient’s city by a feeder 5. The order has arrived at a transit facility in the recipient’s city 6. The courier is delivering the package 7. The package has arrived at its destination A package may remain in transit for several days, depending on its size, the shipping distance, and the delivery service selected. Read More: What Is a Courier Service? The Best Choice for Fast and Safe Delivery Why Is My Package Still In Transit and Not Out for Delivery? If your package still shows an “in transit” status, it means the package hasn’t reached the final delivery facility yet. Several factors can affect how long transit takes, including: • Delays between transit facilities caused by natural factors such as flooding, weather, or sudden natural disasters. In this situation, the shipping provider will usually notify you of the package’s estimated arrival time. • During peak seasons (such as Eid, August, and the Christmas and New Year holidays), shipping providers usually receive a surge of orders. This affects operations at sorting and transit facilities, so your package may have to wait before it can be sent to your location. • If you’re shipping a package internationally, customs processing may add to the delivery time. Your package may therefore remain in transit longer. Your package will remain “in transit” until it is confirmed to have arrived at the final sorting facility in the recipient’s city. Transit times vary depending on the shipping distance. But don’t worry—you can always track your package to make sure it’s being processed. Read More: Send Large Packages Affordably with PaxelBig Delivery How Long Does Transit Take? Transit time varies depending on the shipping distance and the provider’s policies. Normally, a package may spend up to 24 hours at each transit facility for sorting, recording, and routing. However, there’s no exact prediction because transit time depends on the service you choose and the shipping distance. If your package appears to be stuck at one transit facility for more than three days, it’s a good idea to contact the shipping provider’s customer service team. Sometimes, a tracking issue can make your package appear stationary even though it’s already out for delivery. If you want your package to arrive quickly, choose Paxel. Paxel offers sameday delivery, nextday delivery, and regular delivery (2–3 days). Besides fast delivery, you can easily track your package in the Paxel app. So, even though transit can usually take a while, Paxel can help speed things up for you!

24 Sep 2026