Si MENUL first got up actually by accident, when the owner got a recipe for cilok meatballs from a friend.
Si MENUL didirikan pada akhir tahun 2017, berlokasi di Jl. Ronggowarsito Gg. Kenanga, Kelurahan Karangtengah, Kabupaten Ngawi dan masih berada di lokasi yang sama sejak Si MENUL pertama kali di produksi.
Awal mula berdirinya Si MENUL sebenarnya karena ketidaksengajaan, saat mendapat sebuah resep bakso cilok dari teman. Setelah dieksekusi dan mencoba dibuat ternyata resep tersebut lebih menyerupai bakso, dan terlalu enak jika disebut bakso cilok. Karena memang awalnya berencana ingin menjadikan resep tersebut sebagai bisnis, namun jika tetap menjadikan bisnis dengan berjualan bakso untuk saat ini terlalu banyak pedagang bakso yang sudah lebih dahulu menjalankan bisnis dengan pelanggan yang sudah lebih banyak tentunya.
“Terlalu banyak saingan kalo untuk berjualan bakso saja, sudah terlalu biasa,” ujar Puspa Tanjung Asrining Puri yang sehari-hari bertugas menghandle promo, marketing dan orderan dari pelanggan.
Dibantu oleh Ibu Suminah yang hobi mengolah masakan, berawal dari iseng akhirnya adonan resep bakso tadi dimasukkan ke kulit tahu pong yang dibeli di pasar.
“Setelah kami rasakan kok ternyata enak dan rasanya masuk, pada saat itu pedagang dan bisnis tahu bakso masih jarang kami temui di kota Ngawi.” Akhirnya perempuan yang akrab disapa Mbak Puspa ini memberanikan diri untuk memposting di akun media sosial Facebook dan juga WhatsApp. Menawarkan ke beberapa teman kantor suaminya di Pemkab Ngawi.
Tidak disangka respon teman-teman Facebook dan WhatsApp Mbak Puspa sangat luar biasa. Atas izin Allah orderan datang bertubi-tubi. Berawal dari rasa penasaran ingin mencoba rasa tahu bakso- karena memang untuk di wilayah Jawa Timur sendiri produk tahu bakso masih sangat jarang ditemui. Kemudian bertahap minggu-minggu setelahnya repeat order mulai berdatangan dari pelanggan, yang awalnya pesan 10 potong tahu bakso kemudian naik menjadi 20 potong, naik lagi di orderan selanjutnya menjadi 50 potong, 100 potong tahu bakso dalam sekali order.
“Juga pernah ada beberapa instansi dan perkantoran yang memesan dalam jumlah banyak, sepertinya kolektif pesanan teman-teman kantor, dari teman yang bekerja di Kejaksaan Madiun misalnya, memesan sampai 400 tahu bakso, ada juga yang pernah jadi langganan dari Badan Pertanahan Nasional Jakarta Selatan yang sekali pesan bisa 100 sd 200 tahu bakso setiap 2 s.d. 3 minggu sekali, juga yang sampai saat ini masih sering order dalam jumlah banyak ada pelanggan setia dari Galeri Indosat Kediri,” cerita Mbak Puspa.
1. Awal Mula Muncul Nama Si MENUL
Awal mula muncul nama Si MENUL adalah ide dari seorang kenalan desain grafis di kota Semarang yang diminta tolong untuk membuat logo produk. Beliau menyarankan nama “Si MENUL” dipakai karena unik, mudah diingat, dan sangat mewakili produk itu sendiri.
Banyaknya testimoni pelanggan yang memberikan komentar bahwa menurut mereka produk Si MENUL ini memang beda dari produk-produk Tahu Bakso yang beredar di pasaran. Isi dagingnya yang full dan teksturnya menul-menul, juga kulit tahu nya yang garing dan krispi membuat perpaduan yang unik saat dikonsumsi hangat. Dipadukan dengan warna logo kuning dan merah yang secara psikologis sangat menggugah selera.
Promosi yang dilakukan memang banyak melalui akun media social Facebook @puspa.puri, Instagram @simenul.tahubakso dan juga status di WhatsApp, itulah yang kemudian membuat Si MENUL Tahu Bakso ini banyak sekali mendapat orderan dari luar kota.
Justru untuk wilayah kabupaten Ngawi sendiri, Si MENUL kurang banyak orang yang tahu. Di satu sisi permintaan dari luar kota hampir merata di beberapa kota di pulau Jawa, mulai dari Serang-Banten, Jabodetabek, Karawang, Cikampek, Purwakarta, Cirebon, Kuningan, untuk wilayah Jawa Tengah mulai dari Grobogan, Magelang, Banjarnegara, Boyolali, Semarang, Jogja, Solo, dan hampir di berbagai kota di Jawa Timur mulai dari Magetan sampai dengan Banyuwangi.
Sebelum mengenal Paxel sempat beberapa kali melakukan permintaan pengiriman dari beberapa kota di luar pulau jawa, seperti Palembang, Bangka Belitung, Lampung, Bali, dan Banjarbaru Kalimantan Selatan. Alhamdulillah sampai dengan selamat walau sempat khawatir karena estimasi waktu pengiriman lebih dari 3 hari dengan ongkos kirim yang lumayan besar. Permintaan pelanggan yang belum berani kami kabulkan karena terkendala waktu perjalanan adalah ke beberapa kota seperti Medan, beberapa kota di Jawa Barat, Pulau Madura, Nusa Tenggara Barat dan Maluku.
Sampai saat ini penjualan memang lebih intens melalui online, untuk mendapatkan produk Si MENUL bisa dengan menghubungi kontak WA Mbak Puspa (081556403220), bisa juga lewat direct message akun Instagram Si MENUL atau inbox di Facebook messenger akun @puspa.puri.
2. Varian Rasa Produk Si MENUL Tahu Bakso
Terdapat 2 varian rasa produk Si MENUL Tahu Bakso, yaitu varian original dan pedas. Saat ini varian original masih yang paling banyak diorder akan tetapi penggemar pedas pun juga banyak. Karena rasa pedas yang ditawarkan adalah rasa pedas yang nyaman dan masih bisa dinikmati oleh khalayak.
“Jika dihitung persentase setiap bulannya kira-kira sekitar 30% permintaan varian pedas dari total produksi,” kata Ibu Suminah yang memproduksi hampir mendekati angka 2.000 potong tahu bakso setiap bulannya.
Ke depannya Si MENUL Tahu Bakso akan menambah beberapa varian rasa dalam waktu dekat ini, kita tunggu saja kira kira apa yang akan disajikan oleh Si MENUL. Juga berencana menambah produk pendamping yaitu saus petis udang pedas yang bisa diorder terpisah jika menginginkan. Sepertinya memang cocok sekali jika Tahu Bakso dipadukan dengan cocolan petis udang, sangat menggugah selera.
Ibu Suminah dan Mbak Puspa selaku pemilik bisnis Si MENUL, melakukan 2 sampai 3 kali proses produksi dalam satu minggu dengan kisaran 500 s.d. 600 potong tahu bakso dibuat setiap minggunya. Produk tersebut kemudian dibekukan selama 2x24 jam di dalam freezer lalu berlanjut untuk dikemas dalam wadah plastik kedap udara dengan menggunakan alat vacuum sealer dan kemudian produk siap dikirim kepada para pelanggan.
“Alhamdulillah sampai dengan hari ini produk yang kami produksi selalu habis dengan cepat, jadi bisa dikatakan produk yang kami kirimkan ke pelanggan adalah produk yang baru saja melewati proses produksi dan fresh, jarang ada stok lama yang tersisa,” ungkap Mbak Puspa.
3. Produk Tahu Bakso Si MENUL Dapat Bertahan Lama dengan Mempertahankan Kualitas Produk
Si MENUL Tahu Bakso ini bisa bertahan 4 hari di perjalanan, terkirim dalam keadaan beku dalam wadah plastik kedap udara. Jika pelanggan ingin menyimpan sebaiknya disimpan di kulkas bisa bertahan 2 minggu dan disimpan di freezer bisa bertahan hingga 1 bulan lebih. Untuk mengkonsumsi bisa dibiarkan terlebih dahulu di suhu ruang hingga bekunya hilang kemudian tinggal di kukus atau digoreng sesuai selera.
Pada proses pengiriman jarak jauh dan luar kota, Si MENUL dikemas dalam besek bambu yang dilapisi styrofoam di bagian dalam guna menahan suhu produk agar terjaga dingin. Apalagi sekarang dengan adanya ekspedisi Paxel yang memberikan pelayanan same day, pemilik usaha Si MENUL Tahu Bakso sangat terbantu sekali karena produk yang dikirim ke pelanggan bisa sampai di hari yang sama dalam keadaan masih dingin, sehingga meminimalisir produk rusak atau basi, pelanggan pun merasa puas.
Mempertahankan kualitas produk menjadi hal yang sangat penting untuk dijaga, karena itu adalah kunci kepuasan pelanggan. Jika pelanggan merasa puas maka mereka akan melakukan repeat order dan secara otomatis akan mempromosikan kepada sanak saudara dan juga teman-temannya.
“Yang terus kami jaga adalah kualitas rasa dan teksturnya, dan yang masih menjadi kendala dan terus berjuang untuk kami pertahankan adalah tentang ukurannya. Karena saat ini kulit tahu pong belum bisa memproduksi sendiri, masih mengambil dari pabrik yang kadang ukurannya tidak sama. Jadi memang kami menyiasati ketidakseragaman bentuk tersebut dengan berat timbangan isian dagingnya yang kami tambah,” tutur Mbak Puspa.
Untuk saat ini Si MENUL Tahu Bakso belum memiliki mitra distributor ataupun reseller dikarenakan banyak pelanggan yang langsung order ke pemilik via online, juga karena pengiriman yang semakin dimudahkan oleh layanan pengiriman Sameday Paxel. Namun tidak menutup kemungkinan untuk yang berminat bergabung menjadi reseller dengan benefit harga khusus tentunya.
4. Cara Pemilik Usaha Si MENUL Mempertahankan Pelanggan
Banyak cara dilakukan untuk mempertahankan pelanggan, termasuk mempertahankan para TUMANERS- sebutan bagi para pelanggan setia Si MENUL yang lebih dari 5x dalam waktu 6 bulan melakukan order. TUMANERS berasal dari kata tuman dalam bahasa jawa yang artinya terbiasa, atau senang mengulangi karena pernah merasakan enaknya.
“Bentuk pemeliharaan atau merawat pelanggan setia biasa kami lakukan dengan memberikan diskon produk dengan minimal pembelian, bisa juga dengan potongan biaya kirim, atau pada momen momen tertentu seperti hari ulang tahun pelanggan, hari besar nasional dan keagamaan, juga dengan surprise yang kami lakukan secara dadakan,” imbuh Mbak Puspa yang dulu pernah 5 tahun bekerja di divisi khusus Customers Loyalty di sebuah perusahaan telekomunikasi.
5. Menghadapi Tantangan dengan Selalu Menyertakan Allah dalam Setiap Ikhtiar
Selama menjalankan bisnis ini banyak sekali tantangan yang harus dihadapi, mulai dari modal usaha, menjaga kualitas produk, ketersediaan bahan baku, teknik dan strategi marketing, sampai dengan bagaimana cara memperlakukan dan mengapresiasi pelanggan. Setiap tantangan pastinya membutuhkan cara tersendiri dalam memecahkannya, suka duka harus diterima dengan penerimaan mendalam dan disadari bahwa ini adalah bagian dari perjuangan membesarkan bisnis. Tekun, sabar, dan terus berinovasi serta selalu menyertakan Allah dalam setiap ikhtiar menjadi cara terkuat agar tetap bertahan dan bersemangat.
“Target usaha ini di tahun 2022 adalah semakin meluaskan pasar ke kota-kota di Indonesia, memperkenalkan produk Si MENUL ke lebih banyak lagi konsumen, juga beberapa inovasi produk agar tetap diminati dan mengikuti permintaan dan tren pasar. Dan kami juga berharap Paxel bisa meluaskan lagi coverage areanya agar pelanggan kami yang saat ini berada di luar area jangkauan Paxel bisa merasakan kelezatan Si MENUL Tahu Bakso dalam hitungan 1x24 jam sejak produk kami kirimkan sehingga JAJAN SI MENUL BEDA KOTA bisa terwujud,” jelas Mbak Puspa.
Untuk para pelaku usaha yang sedang merintis usahanya seperti Si MENUL, tetap semangat, tekun menjalani, serta terus bergerak berinovasi agar bisa selalu mengikuti permintaan pasar di dalam persaingan bisnis yang serba online ini.
Berdagang adalah hal yang menyenangkan. Bahwa 9 dari 10 pintu rezeki terbuka melalui berdagang. Berdagang dengan cara yang benar dapat menguatkan keimanan kita kepada Allah. Berdagang melatih otot kepasrahan kita kepada Allah bahwa sebaik dan sebagus apapun strategi dagang kita, tetap Allah-lah yang menggerakkan pelanggan untuk membeli dagangan kita.
Itu dia kisah pejuang online Si MENUL yang dapat Kamu jadikan inspirasi untuk mengembangkan sebuah bisnis. Nantikan kisah-kisah hebat lainnya dari serial #PejuangOnlinePaxel yang dapat Kamu simak di website Paxel.co!
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9 Snack Recommendations for Treating Yourself
There are many ways to reward yourself for getting through life and working hard. Recently, trying “rich-people treats” has become a self-reward trend. Even though they cost hundreds of thousands or even millions of rupiah, you should try these recommendations at least once in your life.
1. Matcha Drinks from Hatoya Indonesia
Love authentic matcha? Try a glass of matcha at Hatoya in Lippo Mall Puri. They use top-quality matcha powder sourced directly from Japanese plantations. That’s why a drink comes with a rather impressive price tag of Rp360,000.
The drink is made with chewy mochi and a scoop of smooth matcha ice cream. It has an earthy, rich, and more balanced flavor because it isn’t overwhelmed by the sweetness of added sugar.
2. Salmon Roll from Filadelfia Sushi
Filadelfia Sushi first opened in Bali before winning over food lovers in the capital. It became famous for its generously sized sushi, which highlights the freshness of the fish.
If you’re eating here, try the Philly Salmon Roll. It features thick slices of salmon filled with creamy, melting cream cheese. Exclusively packaged in an aesthetic wooden box, this trendy dish ranges from Rp249,000 to around Rp2.1 million for a party set.
3. Chocolate Bar from Läderach Chocolatier
This renowned Swiss chocolatier offers frisch schoggi, or fresh chocolate slabs that are cut by hand to order. There are plenty of varieties to choose from, including chocolate with crunchy roasted nuts, dried fruit, and Dubai-style kunafa.
Here, you can enjoy chocolate priced from Rp340,000 to around Rp3 million. The Läderach store in Senayan City also serves a cup of Hot Chocolate for Rp150,000.
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4. Strawberry Dubai Cup from Don Bakeshop
Don Bakeshop’s Rp109,000 Strawberry Dubai Cup is a favorite among people who enjoy luxurious treats. It’s made with fresh Hyoshii strawberries picked directly from farms in Bandung.
The fresh fruit, covered in melted Callebaut chocolate and topped with kunafa chewy cookie, might leave you wanting more. Besides this bestselling strawberry treat, you can buy an individual Dubai Chewy Cookie for Rp65,000 at Lippo Mall Puri or Summarecon Mall Serpong.
5. Coffee from Around the World at Bacha Coffee
Have you really experienced the luxurious life if you haven’t enjoyed a cup of coffee at Bacha Coffee? This upscale café, located in Plaza Senayan and Plaza Indonesia, has a collection of hundreds of pure Arabica coffee varieties from around the world.
Each cup is served in a gold-colored pot with smooth chantilly cream and a selection of buttery croissants. Menu prices start at Rp90,000 and reach around Rp1.9 million for rare coffee beans.
6. Italian Bread from Bread Culture
Bread Culture turns traditional Italian flatbread into a premium treat at Ashta District 8 and Permata Buana. Its 24x24 cm Focaccia, priced at Rp175,000, often sells out through pre-orders.
This soft, airy bread with a crisp crust is baked with plenty of olive oil, fragrant rosemary, cherry tomatoes, and black olives for a savory, aromatic flavor.
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7. Sourdough Bread from Daring Deli
Located in Dharmawangsa, Daring Deli serves artisanal deli dishes made with naturally leavened sourdough bread. You can enjoy crisp, crunchy bread with a range of meat fillings that won’t leave you feeling overly full.
The sandwiches cost around Rp100,000 per serving. They make a luxurious lunch option that’s gentler on your digestive system.
8. Breads and Pastries from Pand’Or
Pand’Or is a legendary culinary destination in South Jakarta. The restaurant serves flaky croissants, sourdough bread, and buttery pastries that keep people coming back.
You can buy bread for prices ranging from Rp24,000 to around Rp500,000. The place remains a favorite breakfast spot among the elite. Since it opens at 7 a.m., Pand’Or is a fitting place to have breakfast with people who enjoy the finer things in life.
9. Gelato from Venchi
Gelato is a trendy treat in Jakarta. One of the best places to try it is Venchi, which was established in Turin, Italy, in 1878.
Venchi serves smooth gelato with a natural sweetness that isn’t overpowering. Every serving is made without preservatives and features Piedmont hazelnuts and pure cocoa. Want to try it? Set aside around Rp100,000 to Rp1.1 million if you want to take home some chocolate.
People in Jakarta aren’t the only ones who can enjoy these luxurious treats! You can also send them to family living in other cities with Paxel’s safe and fast delivery. Check the shipping cost directly in the app before sending these treats to your family’s home. Send your treats with Paxel!
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Shipping: Definition, Functions, Types, and Process
Shipping is an activity that connects businesses with customers, sellers with consumers, and senders with recipients. Although the word “ship” can mean a vessel, shipping doesn’t have to involve one. Let’s take a closer look!
What Is Shipping?
Shipping is the process of sending goods from one location to another. Depending on the distance between the sender and recipient, goods can be transported by land, sea, or air.
When you buy something from a marketplace or ecommerce platform, the seller sends the item to you after you check out. This process is called shipping.
In English, “ship” can mean a vessel. The transportation of goods, especially by sea, came to be known as “shipping.” However, as the logistics industry has modernized, the term’s meaning has broadened.
Collins Dictionary gives one definition of shipping as “the process or act of sending goods to a customer.” In other words, shipping means sending goods to a buyer. Today, the term applies regardless of the mode of transport, whether or not a vessel is involved.
Read More: What Is Logistics? Definition, How It Works, and Future Opportunities
What Are the Functions of Shipping?
Shipping connects sellers and buyers. It therefore plays an important role in the supply chain. Here are some of its functions in logistics:
1. Fast and secure delivery helps improve and maintain customer satisfaction.
2. Effective shipping can reduce costs and transit times, which in turn affects business operations.
3. Shipping enables a local business to sell its products nationally or globally.
4. Effective delivery helps ensure that businesses maintain a supply of stock.
5. A good shipping system usually provides tracking so everyone involved can see where the goods are.
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What Are the Types of Shipping?
In the logistics and e-commerce industries, shipping methods differ based on speed, transportation, geographic reach, and pricing:
1. Ground Shipping
Ground shipping uses trucks, delivery vans, or trains. It is the most common and economical option for domestic deliveries between cities or regions connected by land routes. Although it takes longer than air shipping, ground shipping offers affordable rates and enough capacity for regular packages or large items.
2. Same-Day Shipping
This service guarantees that a package will reach the buyer on the same day the order is placed, provided the transaction is completed before a specified cut-off time. Paxel’s Sameday Delivery service meets the need for fast shipping and ensures packages reach customers safely on the same day.
3. International Shipping
Cross-border shipping usually involves air or sea cargo. It requires special documentation, customs clearance, and compliance with customs regulations and import taxes in the destination country. This option allows local businesses to expand into global markets.
4. Freight Shipping
You can use freight shipping for heavy goods that cannot be sent through a standard retail courier service. Freight shipping is generally calculated by pallet or container and uses container trucks, cargo ships, or cargo aircraft.
5. Overnight / Next-Day Shipping
Next-day shipping is an express service that guarantees goods will arrive at their destination on the following business day. You can use Paxel’s Nextday Delivery service to ensure your package arrives the day after it is sent.
6. Local Delivery
Deliveries within a city or a specific local area are usually managed directly by the store using its own couriers or online motorcycle taxi services. This makes local package delivery very fast and is ideal for local stores.
How Does the Shipping Process Work?
For goods to travel safely and on time from a seller’s warehouse to a buyer’s address, they must go through a series of operational steps:
1. Order Processing: The store’s system receives a checkout notification and confirms payment before forwarding the order to the operations team or warehouse.
2. Packaging: Staff collect the item from storage according to the order details, check its quality, and pack it with adequate protection (a cardboard box, bubble wrap, or a security seal).
3. Documentation: A shipping label is printed and attached to the package. The label contains the destination address, contact details, barcode, and tracking number for identification.
4. Carrier Handoff: The package is handed over to the courier, either through a pick-up at the seller’s location or a drop-off at the nearest shipping outlet.
5. Transit: The package moves through a hub or sorting center toward the destination city. At this stage, the seller and buyer can use the tracking number to check its shipping status regularly.
6. Delivery: A local courier takes the package to the recipient’s address or a designated collection point. Once the package is received and receipt is confirmed, the shipping process is complete.
When each stage of the shipping process runs effectively, it helps optimize costs, travel time, and the customer’s shopping experience. That’s why choosing a shipping provider matters. Choose Paxel for safe, fast shipping and the convenience of checking shipping rates and tracking packages in one app.
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What Is Transit: Definition, Shipping Process, and Duration
When tracking a package that’s being shipped, you’ll usually see a status such as “in transit” or “out for delivery.” The term “in transit” can be confusing, especially if you’re sending a package for the first time. Let’s find out what it means!
What Does “In Transit” Mean?
Transit is part of the shipping process. It means your package is moving between locations along its delivery route.
A package may show an “in transit” status when it’s moving from the seller to the shipping provider’s warehouse or transit hub, or when it’s traveling between cities. In other words, the package is on its way but hasn’t reached its final destination.
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Your package may show an “in transit” status when it is:
• Traveling between warehouses
• Traveling between cities or countries
• Experiencing a delivery delay due to weather or force majeure
The “in transit” status usually doesn’t show your package’s exact location. However, your package is moving through the shipping provider’s logistics network.
What Does the Shipping Process Look Like?
Most packages follow a similar route through a shipping provider’s network. If you use Paxel, you can track your package directly in the app.
These are the stages you may see when tracking a package:
1. The sender has arranged the shipment
2. The order has been handed over to the shipping provider for processing
3. The order has arrived at a transit facility in the sender’s city
4. The order is sent to the recipient’s city by a feeder
5. The order has arrived at a transit facility in the recipient’s city
6. The courier is delivering the package
7. The package has arrived at its destination
A package may remain in transit for several days, depending on its size, the shipping distance, and the delivery service selected.
Read More: What Is a Courier Service? The Best Choice for Fast and Safe Delivery
Why Is My Package Still In Transit and Not Out for Delivery?
If your package still shows an “in transit” status, it means the package hasn’t reached the final delivery facility yet.
Several factors can affect how long transit takes, including:
• Delays between transit facilities caused by natural factors such as flooding, weather, or sudden natural disasters. In this situation, the shipping provider will usually notify you of the package’s estimated arrival time.
• During peak seasons (such as Eid, August, and the Christmas and New Year holidays), shipping providers usually receive a surge of orders. This affects operations at sorting and transit facilities, so your package may have to wait before it can be sent to your location.
• If you’re shipping a package internationally, customs processing may add to the delivery time. Your package may therefore remain in transit longer.
Your package will remain “in transit” until it is confirmed to have arrived at the final sorting facility in the recipient’s city. Transit times vary depending on the shipping distance. But don’t worry—you can always track your package to make sure it’s being processed.
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How Long Does Transit Take?
Transit time varies depending on the shipping distance and the provider’s policies. Normally, a package may spend up to 24 hours at each transit facility for sorting, recording, and routing. However, there’s no exact prediction because transit time depends on the service you choose and the shipping distance.
If your package appears to be stuck at one transit facility for more than three days, it’s a good idea to contact the shipping provider’s customer service team. Sometimes, a tracking issue can make your package appear stationary even though it’s already out for delivery.
If you want your package to arrive quickly, choose Paxel. Paxel offers sameday delivery, nextday delivery, and regular delivery (2–3 days). Besides fast delivery, you can easily track your package in the Paxel app. So, even though transit can usually take a while, Paxel can help speed things up for you!
