Minister of Tourism and Creative Economy of the Republic of Indonesia Sandiaga Salahuddin Uno said as one of the drivers of the economy, MSME players need to be given digital training and marketing channels. According to him, Nusantara Culinary is one of the top 3 creative economy sub-sectors that can survive during a pandemic.
"Since the beginning of 2020, Nusantara Culinary has proven to be the mainstay of Indonesian MSMEs that can survive and even develop and can move the economy during the pandemic. I especially appreciate the “eKuliner Awards 2021” as a positive step that needs to be supported, to motivate more MSME players in Indonesia to innovate in marketing their products digitally. I hope that in the future, this competition will increase the confidence of MSME to open the widest possible employment opportunities so that the tourism and creative sector will soon get back up.”
During the last Lebaran period, Paxel saw a very high increase in the growth of Culinary MSME players. "We noted that there were at least 900,000 necessities from hundreds of thousands of online Culinary SMEs who were actively delivering their orders with Paxel to and from the city. This is in line with the increasing trend of delivery of hampers starting at the beginning of Ramadan, as well as due to the prohibition on going home, which has made many people choose to snack on typical food from their hometown as a remedy for homesickness. said Bryant Christanto – CEO of Paxel.
Through technology and logistics, Paxel has realized the dream of Culinary MSMEs to market their products to millions of new customers throughout Indonesia. Bryant said the increase in online Culinary MSME turnover could reach 3x with the number of orders from outside the city up to hundreds of thousands of packages per month. "An interesting fact based on the data, we found that certain regional specialties are a favorite of people in other areas, such as Jabodetabek people like to buy bakwan in Surabaya and Bandung people like to buy pempek," he continued.
Since its founding at the end of 2017, Paxel has solidified its position as a digital ecosystem that helps market products and boost the economy of more than 1 million online Culinary MSME players in Indonesia, through same-day delivery services and a regional specialty snack platform, PaxelMarket
As support for Indonesian MSMEs to be more focused and enthusiastic about doing business, Paxel presents the prestigious “eKuliner Awards 2021 Lebaran Season” for Online Culinary MSMEs which is also supported by the Ministry of Tourism and Creative Economy of the Republic of Indonesia (Kemenparekraf).
Based on sales transaction data for Culinary MSMEs during the Lebaran 2021 period, there are 15 Online Culinary MSMEs from 13 cities in Indonesia that recorded the largest number of transactions and were included in the nominations from these cities: Jakarta, Bogor, Depok, Tangerang, Bekasi, Bandung, Semarang, Yogyakarta, Solo. , Surabaya, Malang, Denpasar, and Makassar. While the categories that were launched were (1) Favorite Online Culinary From the City (2) Favorite Outer City Culinary Online for Jabodetabek Society (3) Favorite Outer City Culinary Online for Bandung Society.
Paxel eKuliner Awards 2021 Lebaran Season, is supported by the Ministry of Tourism and Creative Economy of the Republic of Indonesia (Kemenparekraf) and in collaboration with the culinary platform Yukmakan.com and IDN Times Yummy.