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Pertahankan Bisnis di Tengah Pandemi dengan Paxel

Tips for Maintaining Business in the Middle of a Pandemic

Dalam mempertahankan bisnis di masa pandemi ini dibutuhkan strategi baru yang sesuai dengan kebutuhan pasar yang berubah saat ini, contohnya seperti..

Setahun terakhir ini menjadi tahun yang berbeda dan sangat berat bagi kita semua. Tak hanya berdampak pada kesehatan, adanya virus Corona juga memberikan dampak pada banyak aspek kehidupan termasuk pada sektor bisnis. Banyak rintangan dan kesulitan yang harus dilalui oleh pelaku bisnis di tengah pandemi ini. Disisi lain, rintangan dan kesulitan yang dilewati tentunya dapat menjadi pelajaran dan ilmu baru yang dapat ­menciptakan peluang baru untuk mempertahankan bisnis di masa yang masih pandemi ini.

Semangat memulai bisnis online di masa pandemi 

Tahun 2021 ini menjadi tahun yang lebih kuat bagi para pelaku bisnis dalam mempertahankan dan mengembangkan bisnis dengan berdampingan bersama pandemi. Kemampuan beradaptasi yang cepat menjadi kemampuan yang kini wajib dimiliki bagi para pelaku bisnis dalam menghadapi perubahan yang begitu cepat dan mendadak. 

Dalam mempertahankan bisnis di masa pandemi ini dibutuhkan strategi baru yang sesuai dengan kebutuhan pasar yang berubah saat ini, contohnya seperti yang dilakukan para UKM-UKM di Madiun dan Kediri dengan memberikan Gratis Ongkir belanja jajanan dari kota mereka. Berikut beberapa contoh strategi bisnis yang bisa diterapkan untuk keberlangsungan bisnis yang saat ini sedang Kamu jalani di tengah pandemi. 

1. Inovasi Pada Produk

Inovasi produk pada bisnis yang dijalani

Dengan berubahnya kebutuhan masyarakat, dapat menjadi ide atau peluang baru bagi bisnis yang dijalani. Salah satunya dengan melakukan diferensiasi produk yang sesuai dengan kebutuhan pasar saat ini. Bagi Kamu yang menjalani bisnis fashion dapat menambah jenis produk masker bonus donasi yang menjadi kebutuhan bagi semua orang di masa pandemi ini. Tak hanya menambahkan jenis produk dalam bisnis, inovasi produk lainnya juga dapat dilakukan bagi para pelaku bisnis kuliner dengan menyediakan jenis produk makanan beku atau frozen food yang saat ini menjadi makanan yang digemari oleh sebagian besar masyarakat karena kepraktisannya dan jangka waktu simpan yang lama.

2. Membuat Strategi Digital

Membuat strategi digital

Di era digital saat ini, berjualan secara online menjadi salah satu cara dalam meningkatkan penjualan dan mengembangkan bisnis yang Kamu jalani. Dalam berjualan secara online tentunya juga diperlukan strategi guna dapat menghasilkan penjualan mulai dari menggunakan platform online seperti e-commerce, marketplace dan media sosial untuk menawarkan produk jualan seperti bergabung menjadi merchant di PaxelMarket. Dalam memilih platform online yang tepat dapat mulai ditentukan dari kebutuhan bisnismu hingga target konsumen atau audiens pada bisnismu. Selain itu, Kamu juga dapat manfaatkan berbagai platform Periklanan yang dapat disesuaikan pada kebutuhan bisnismu dengan budget bisnis yang dapat Kamu tentukan.

3. Menciptakan Kenyamanan Pelanggan

Terima paket dari Pengiriman Sameday Paxel

Mempertahankan pelanggan yang sudah ada merupakan salah satu cara dalam mempertahakan bisnis yang dijalani di tengah pandemi ini. Ciptakan kenyamanan pelanggan dengan memberikan pengalaman berbelanja yang menyenangkan pada toko bisnismu. Apabila fokus berjualan secara online, banyak hal yang dapat Kamu persiapkan mulai dari menyiapkan konten dengan memberikan informasi produk (baik foto dan deskripsi produk yang jelas), menyediakan cara pemesanan yang mudah, pilihan pembayaran yang beragam, sampai proses pengiriman yang cepat. 

Dalam berjualan secara online, proses pengiriman menjadi salah satu hal penting yang harus diperhatikan terutama bagi Kamu yang menjalani bisnis kuliner. Paxel dapat menjadi ekspedisi andalan yang aman bagi pengiriman makanan atau kirim frozen food-mu dengan layanan Sameday Delivery luar kota dan dalam kota yang memiliki fasilitas pendingin untuk menjaga paket frozen food tetap aman selama perjalanan. Agar kondisi paket kita tetap terjaga keamananannya sampai ke tangan pelanggan, penting untuk selalu packing paket dengan aman sesuai jenis paket yang akan dikirim.

4. Up-to-date Dengan Tren yang Ada

Jadi yang terupdate dengan kondisi pasar yang dinamis

Dengan terus memahami kebutuhan konsumen yang dinamis, memperhatikan dan mengikuti tren yang ada dapat menjadi ide bagi inovasi untuk bisnis kita agar dapat terus berkembang. Mulai dari memanfaatkan platform online yang sedang tren dengan membuat konten yang kreatif untuk media promosi gratis hingga mencari tau layanan-layanan baru yang dapat mendukung bisnis kita. Seperti salah satunya saat ini ada layanan baru PaxelBig dari Paxel yang bisa mengirimkan paket dalam jumlah besar hingga berat 20 Kg. Layanan Sameday Delivery PaxelBig ini dapat menjadi solusi bagi bisnismu saat ingin mengirimkan banyak paket dengan harga ekonomis yang terjangkau.

Itu dia beberapa strategi yang bisa diterapkan bisnis kita untuk dapat tetap bertahan di tengah pandemi ini. Dengan dapat terus memenuhi kebutuhan pasar dan beradaptasi yang cepat pada kondisi pasar, bisnis yang kita jalani saat ini tentu dapat bisa bertahan dan bahkan dapat terus berkembang di masa pandemi ini.

Andalkan Pengiriman Bisnismu Dengan Layanan Sameday Delivery Paxel 

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