Home / News & Promo / What is a Dropshipper? Here is a Simple Explanation for Those of You Who Want to Try Selling Online
Apa Itu Dropshipper? Ini Penjelasan Simpel Buat Kamu yang Mau Coba Jualan Online

What is a Dropshipper? Here is a Simple Explanation for Those of You Who Want to Try Selling Online

What is a dropshipper? This is an online sales model that you can start without having to stock your own goods.

Dropshipper adalah orang yang jualan produk milik supplier, tapi tanpa menyimpan barang di rumah atau gudang. Tugas kamu cuma promosikan produk, cari pembeli, dan semua urusan stok sampai pengiriman ditangani langsung sama supplier. Jadi kamu tetap bisa punya toko online sendiri, meskipun tanpa modal besar.

Cara Kerja Dropship Itu Gampang

Meskipun kelihatannya ribet, sistem dropship itu sebenarnya simpel banget. Ini alurnya:

  1. Kamu pilih produk dan supplier
    Cari supplier yang mau kerja sama sistem dropship. Banyak kok, tinggal cari di marketplace kayak Shopee atau platform khusus seperti WinMarket, Dusdusan, dll.
  2. Kamu promosikan produknya
    Bisa lewat Instagram, TikTok Shop, marketplace, atau bahkan WA story. Kamu bisa pakai foto dan deskripsi dari supplier, atau ubah sedikit biar beda.
  3. Kalau ada yang beli, kamu terusin pesanan ke supplier
    Setelah pembeli transfer ke kamu, kamu terusin pesanan ke supplier dan bayar sesuai harga dari mereka.
  4. Supplier kirim barang ke pembeli langsung atas nama tokomu
    Jadi pembeli tetap merasa belanja dari kamu, meskipun kamu nggak pegang barangnya.
  5. Kamu dapat untung dari selisih harga
    Misal harga dari supplier Rp80.000, kamu jual Rp120.000. Untung kamu Rp40.000.

Keuntungan Jadi Dropshipper

Sebelum kamu mulai, ada baiknya tahu dulu apa saja keuntungan jadi dropshipper. Biar kamu bisa pertimbangkan apakah sistem ini cocok buatmu.

  • Kamu nggak butuh modal besar
  • Nggak ribet mikirin stok dan pengemasan
  • Bisa dikerjakan dari rumah atau mana aja
  • Cocok buat kamu yang baru nyoba-nyoba jualan online

Tantangannya Gimana?

Selain keuntungan, ada juga beberapa hal yang harus kamu siapin. Dropship memang praktis, tapi tetap punya risiko yang harus kamu perhatikan.

  • Margin keuntungan lebih kecil dibanding kamu punya stok sendiri
  • Kamu nggak bisa kontrol langsung kualitas barang
  • Kalau supplier telat kirim atau salah kirim, kamu yang harus minta maaf ke pembeli

Tapi tenang, semua tantangan ini bisa diminimalisir kalau kamu pintar memilih supplier dan punya komunikasi yang baik.

Tips Jadi Dropshipper yang Nggak Gampang Kalah Saing

Kalau kamu pengen serius di dunia dropship, kamu perlu strategi biar nggak kalah saing sama penjual lain. Cara menjadi dropshipper nggak cukup cuma upload produk dan nunggu pembeli datang. Ini beberapa hal yang bisa kamu lakukan untuk bikin tokomu beda dari yang lain:

Pertama, cari supplier yang terpercaya. Lihat ulasan dari pembeli sebelumnya, cek rating toko, dan perhatikan bagaimana mereka menangani komplain atau keterlambatan. Supplier yang responsif dan konsisten itu aset penting.

Selanjutnya, pilih produk yang cepat laku di pasaran. Kategori seperti fashion wanita, skincare, alat rumah tangga, atau perlengkapan bayi biasanya punya permintaan tinggi dan pembeli loyal.

Kamu juga harus tahu siapa target pasarmu. Produk yang sama bisa punya cara promosi yang beda tergantung siapa yang kamu tuju. Cara komunikasi ke ibu-ibu tentu beda dengan remaja.

Jangan cuma mengandalkan satu supplier aja. Punya cadangan supplier bisa menyelamatkan bisnismu kalau ada stok kosong atau masalah teknis. Jadi kamu tetap bisa lanjut jualan tanpa hambatan.

Terakhir, bangun branding yang konsisten. Walaupun kamu dropshipper, tampilan toko tetap harus rapi. Pakai logo, nama toko yang jelas, dan pastikan pelayanan ke pembeli bikin mereka mau repeat order. Branding yang kuat bikin tokomu lebih dipercaya.

Contoh Dropship Itu Kayak Gini

Kamu buka toko online di sebuah marketplace tapi kamu ambil produk dari supplier di marketplace lainnya. Kamu upload produknya di tokomu dengan markup harga. Ada yang order, kamu langsung pesan ke supplier dan minta dikirim ke alamat pembeli. Barang sampai, pembeli puas, kamu untung.

Sederhana kan?

Jadi, apa itu dropshipper? Dropshipper itu solusi buat kamu yang mau mulai usaha online tapi belum punya banyak modal. Yang penting, kamu tetap harus tanggung jawab sama pembeli dan pilih supplier yang bisa dipercaya.

Supaya pengiriman makin lancar, kamu bisa pakai jasa kirim yang punya fitur dropshipper seperti Paxel. Dengan Paxel, kamu bisa kirim barang atas nama tokomu ke mana aja tanpa ribet. Yuk, mulai langkah pertamamu jadi dropshipper sekarang!

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