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Kuliner Asinan Sedap Gedung Dalam Bogor yang Legendaris dan Ikonik

Asinan Sedap Gedung Dalam Bogor Culinary that Legendary and Iconic

Let's, follow the story of the legendary and iconic culinary journey of Asinan Sedap Gedung Dalam Bogor!

Jika bicara tentang oleh-oleh khas Bogor, siapa yang tak kenal dengan Asinan Sedap Gedung Dalam yang fresh dan bikin nagih ini? Kuliner legendaris yang sudah berdiri selama 44 tahun dan tetap eksis sampai saat ini. Bahkan, Asinan Sedap Gedung Dalam berhasil menjadi pemenang di Paxel eKuliner Awards 2022 lho berdasarkan jumlah transaksi pengiriman tertinggi dengan Paxel selama satu tahun terakhir.

Bagaimana ya kisah perjalanan Asinan Sedap Gedung Dalam hingga mencapai kesuksesannya? Yuk, ikuti cerita perjalanannya di bawah ini bersama Ravi Dharma Kumala selaku owner!

1. Asal Usul Berdirinya Asinan Sedap Gedung Dalam

Sudah tak asing lagi namanya, Asinan Sedap Gedung Dalam adalah salah satu oleh-oleh yang populer dan ikonik dari kota Bogor. Menjadi kuliner yang legendaris dari Bogor, Asinan Sedap Gedung Dalam sudah ada sejak tahun 1978. Ravi bercerita bahwa bisnis kuliner Asinan Sedap Gedung Dalam berawal dari Sang Kakek yang berjualan papaya keliling hingga pada akhirnya keluarga Mamanya menemukan ide berjualan asinan.

Saat ini Asinan Sedap Gedung Dalam terletak di Jalan Siliwangi no 27c, Sukasari, Bogor (Pusat) dan Ruko V-Point Padjajaran (Cabang). “Sudah berbeda (Lokasi pada saat pertama kali didirikan), dulu di Gedung Dalamnya asli, sejak tahun 90-an pindah ke Siliwangi dan buka cabang di tahun 2009,” jelas Ravi.

2. Awal Mula Menemukan Resep Asinan Sedap Gedung Dalam

Rasa Asinan Sedap Gedung Dalam yang menarik hati banyak pelanggan hingga saat ini berasal dari cita rasa khas agar selalu diingat dan dinikmati. “Menentukan cita rasa yang khas agar bisa selalu diingat & dinikmati oleh pelanggan setia Asinan Sedap Gedung Dalam Bogor,” terangnya.

3. Rahasia Mempertahankan Kualitas Produk Asinan Sedap Gedung Dalam

Dalam menjaga dan mempertahankan kualitas produk Asinan Sedap Gedung Dalam, Owner turut mengawasi dalam pemilihan bahan yang digunakan, proses produksi sampai pengemasan produk. “Pemilihan bahan yang dipakai (buah maupun sayur) owner masih turun tangan, dan pasti diawasi pada proses produksi sampai packing,” ucapnya.

4. Tips Asinan Sedap Gedung Dalam Menghadapi Tantangan Selama Berbisnis

Bagi Ravi dalam menghadapi tantangan selama berbisnis hingga bisa sukses seperti sekarang adalah dengan tetap mempertahankan kualitas dan kuantitas setiap barang yang dijual. Ia juga selalu menerapakan dua cara untuk mempertahankan pelanggan agar bisa setia dan puas saat membeli Asinan Sedap Gedung Dalam. “Pertama, kualitas barang dan kedua, service kami kepada customer,” ucapnya.

Dalam mengembangkan usaha kuliner Asinan Sedap Gedung Dalam, Ravi mengatakan ada beberapa hal yang perlu terus ditingkatkan seperti pelayanan dan pengembangan pengiriman online yang lebih luas lagi dengan bisa sampai ke Luar Negeri.

5. Cara Mengemas dan Menyimpan Stok Produk Asinan Sedap Gedung Dalam

Ravi bagikan tips menyimpan stok produk Asinan Sedap Gedung Dalam agar tetap terjaga kualitas rasanya. “Masuk dalam kulkas dan tidak terkena matahari secara langsung, saat menyimpan dalam kulkas juga ditutup dengan rapat agar tidak merubah rasa,” jelasnya.

Asinan yang fresh dan bikin nagih ini memiliki berbagai macam asinan, di antaranya ada asinan buah, asinan sayur, asinan campur (kombinasi buah dan sayur) dan asinan jagung. “Kalau mau makan on the spot bisa menikmati toge goreng, laksa, satomie dan masih banyak lagi dan tentunya resep sudah turun menurun,” ucapnya.

6. Cara Mempromosikan Produk Asinan Sedap Gedung Dalam

Asinan Sedap Gedung Dalam telah mempromosikan produknya secara online selama 2.5 tahun ini dengan sebelumnya dari mulut ke mulut saja. “Untuk promosi kami biasa adakan setahun sekali untuk pengiriman online (pada tanggal 10 November) memperingati hari jadi Asinan Sedap Gedung Dalam Bogor,” terangnya.


Bagi pembeli yang sedang berkunjung ke Bogor bisa datang langsung ke toko karena Asinan selalu ready. Sedangkan, pembeli yang di luar kota bisa order secara online di Instagram maupun WhatsApp yang dikirim sehari sampai pakai Paxel. Asinan Sedap Gedung Dalam juga bisa diorder dengan mudah di PaxelMarket, lho!

7. Pesan Untuk Seller yang Sedang Menjalankan Bisnis Kuliner

Ravi pun membagikan tips untuk para Seller yang sedang menjalankan bisnis yang serupa atau bisnis kuliner. “Mencari inovasi-inovasi baru lagi untuk produk yang dijual, tetap jaga kualitas bahan, tingkatkan service, respon yang cepat kepada customer agar bisa menjadi pelanggan setia.” tutupnya.

Itu dia cerita perjalanan bisnis Asinan Sedap Gedung Dalam yang legendaris dan populer hingga saat ini. Kamu bisa ikuti cerita perjalanan bisnis dari Seller Inspiratif Pejuang Online lainnya pada artikel-artikel di menu #PejuangOnline ya!

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