Testimonials Are a Powerful Weapon That Business Owners Often Forget

Kamu udah punya produk yang bagus dan layanan yang oke, tapi penjualannya masih belum nendang? Bisa jadi karena kamu belum manfaatin testimoni dari pelanggan.

• Baca Juga: 5 Cara Menarik Pelanggan Untuk Membeli Produk Bisnis Online-mu

Testimoni adalah cara paling simpel buat ningkatin kepercayaan calon pembeli. Dengan menunjukkan pengalaman nyata dari orang-orang yang udah coba produk kamu, bisnismu bisa kelihatan lebih meyakinkan dan terpercaya.

Apa Itu Testimoni?

Sumber Gambar: Freepik.com

Testimoni artinya cerita jujur dari pelanggan yang sudah mencoba produk atau layanan bisnis kamu. Biasanya mereka cerita soal gimana pelayanannya, kualitas barangnya, atau gimana perasaan mereka setelah pakai produk kamu.

Awalnya istilah ini dipakai di dunia hukum, berasal dari kata Latin "testis" yang artinya saksi, buat menggambarkan pernyataan resmi dari saksi di pengadilan. Tapi sekarang, di dunia bisnis, artinya jadi lebih luas. Testimoni jadi bentuk pengakuan dari pelanggan kalau produk atau layanan kamu memang beneran berkualitas.

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Sejak digital marketing mulai naik daun sekitar awal 2010-an, testimoni makin dilirik karena pengaruhnya gede banget. Banyak orang sekarang lebih percaya sama pengalaman orang lain yang mereka baca online, dibanding iklan dari brand langsung.

Makanya, testimoni jadi senjata promosi yang kuat dan gampang dipakai. Cukup kamu tampilkan di media sosial, toko online, atau halaman produk, dan calon pembeli bisa langsung lebih yakin buat beli. Meski kelihatannya sepele, efeknya nggak main-main lho.

Manfaat Testimoni Buat Bisnis Kamu

Sumber Gambar: Freepik.com

Kamu harus tahu, testimoni bukan sekadar formalitas. Ada banyak keuntungan yang bisa kamu dapatkan:

1. Meningkatkan Kepercayaan

Saat orang melihat pelanggan lain merasa puas, mereka jadi lebih yakin buat beli. Itu sebabnya testimoni punya efek besar untuk calon pelanggan yang masih ragu.

2. Membuktikan Kualitas Produk

Kamu boleh saja bilang produkmu bagus, tapi kalau yang ngomong pelanggan langsung, efeknya jauh lebih kuat. Testimoni jadi bentuk nyata dari bukti sosial (social proof) yang meyakinkan.

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3. Mendukung Konten Pemasaran

Testimoni bisa kamu gunakan di mana saja: media sosial, katalog, website, bahkan di dalam iklan. Ulasan pelanggan itu ibarat promosi gratis tapi berdampak besar.

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4. Membedakan dari Pesaing

Kalau testimoni pelanggan menyorot hal-hal unik dari produkmu seperti layanan cepat, desain kemasan menarik, atau rasa yang nggak pasaran, itu bisa jadi pembeda kuat dibanding pesaingmu.

5. Dapat Insight Langsung

Lewat testimoni, kamu jadi tahu apa yang disukai dari produkmu dan apa yang perlu diperbaiki. Ini bisa jadi masukan buat pengembangan bisnis ke depannya.

Contoh Testimoni Pelanggan

Sumber Gambar: Freepik.com

Masih bingung bentuk testimoni yang efektif seperti apa? Ini beberapa contohnya:

“Awalnya saya ragu beli karena ini pertama kali saya order di sini. Tapi ternyata pelayanannya cepat, ramah, dan barang sampai dalam kondisi bagus. Terima kasih, saya pasti repeat order!” — Dina, Jakarta

“Produk sesuai deskripsi dan kualitasnya bagus banget. Sudah coba beberapa brand lain, tapi ini yang paling cocok. Sukses terus buat bisnisnya!” — Rama, Bandung

“Senang banget bisa kerja sama sama tim ini. Fast response, harga masuk akal, dan hasilnya memuaskan. Recommended!” — Tasya, Pemilik UMKM Skincare

• Baca Juga: 6 Cara Meningkatkan Kepuasan Pelanggan dalam Bisnis Online

Cara Minta Testimoni Tanpa Terlihat Maksa

Minta testimoni dari pelanggan itu sebenarnya nggak ribet, asalkan kamu tahu cara menyampaikannya. Kuncinya ada di pendekatan yang santai dan nggak bikin mereka merasa sungkan. Semakin personal dan tulus cara kamu menyampaikan, makin besar peluang pelanggan mau kasih ulasan balik.

Banyak pemilik bisnis merasa canggung buat minta testimoni karena takut terkesan maksa. Padahal, kalau kamu menyusunnya dengan bahasa yang hangat dan natural, pelanggan justru akan merasa dihargai. Waktu pengiriman pesan dan cara kamu menyapa juga punya pengaruh besar, lho.

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Nah, biar nggak bingung, ini beberapa contoh teks yang bisa kamu pakai buat minta testimoni dengan cara yang enak dibaca dan tetap sopan:

1. Via Chat atau WhatsApp

"Halo Kak [Nama], terima kasih sudah order dari kami! Kalau boleh, kami ingin minta sedikit testimoni dari Kakak soal produk/pelayanan kami. Boleh bebas aja ya, sesuai pengalaman Kakak. Terima kasih sebelumnya!"

2. Setelah Produk Sampai

"Kak, semoga produknya sudah sampai dengan baik ya. Kalau Kakak berkenan, kami sangat menghargai kalau bisa berbagi sedikit testimoni. Bisa lewat chat ini aja"

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3. Lewat Email Follow-up

Subject: Terima kasih sudah order dari kami

Body: "Halo Kak [Nama], terima kasih sudah memilih [Nama Brand]! Kami ingin tahu pendapat Kakak tentang produk atau layanan kami. Silakan kirimkan testimoni singkat dengan membalas email ini. Masukan Kakak akan sangat berarti buat perkembangan bisnis kami."

Jadi, kalau kamu merasa promosi kurang maksimal, coba deh kumpulkan dan tampilkan testimoni dari pelanggan. Testimoni bisa bantu kamu membangun kredibilitas, mendekatkan bisnis ke calon pelanggan, dan bikin bisnismu makin dikenal.

Untuk pengiriman produk ke pelanggan yang jaraknya jauh, kamu bisa andalkan jasa kirim seperti Paxel. Prosesnya cepat, ramah, dan cocok buat kirim barang yang butuh penanganan aman. 

• Baca Juga: Pengertian, Ongkir dan Kelebihan Same Day Delivery untuk Kirim Makanan

The Safest Way to Ship Gold with Paxel

Sending precious metals to family in another city or region can feel stressful. #SahabatPaxel might worry that the item could get lost along the way or not even reach the recipient. But don’t worry, there are safe ways to make your gold shipment run smoothly. What Counts as Gold? Image Source: Unsplash.com Gold refers to certified precious metals (LM) in various weights. Items that fall into this category include: collectible gold coins, gold jewelry (rings, bracelets, necklaces, earrings), and gold-ornamented watches. Because of its high value, every gold shipment must be accompanied by official proof of ownership to ensure smooth verification and safe delivery. Factory certificates, purchase receipts, or appraisals from trusted jewelers will simplify the value declaration process and serve as the basis for insurance protection in case anything happens. Safe Ways to Ship Gold To ensure your gold shipment with Paxel goes smoothly and securely, here are the key steps to follow: 1. Preparation Stage Before packing, make sure you’ve fully documented your item: Take close-up photos from multiple angles.Photograph the certificate and record the serial number if available.For jewelry, write down the karat, weight, and model details. Keep all this data stored in the cloud for easy access if verification is needed. 2. Packing Stage To keep it safe in transit, follow this packing order: Place the item inside a small sturdy case, like a hard case or ring box.Wrap it tightly with 2–3 layers of bubble wrap and put it into an inner box that fits well.Fill all gaps with foam or crumpled paper so it won’t move.Place the inner box inside a strong outer carton and seal all edges using the H-tape method. For supporting documents (certificates), put them in a thin folder and place them inside the same inner box. If you prefer to ship the certificate separately for security, inform the recipient and record both tracking numbers. 3. Shipping Stage Once your package is ready: Open the Paxel app and select Send Package.Fill in complete sender and recipient details, including phone numbers and delivery notes if necessary.Choose the right service for your route: Sameday, Nextday, or Regular. Under item category, select High-Value Shipment, then provide a short description (e.g., “8-gram gold jewelry + certificate”) and declare the item’s value to activate insurance protection. Schedule the pickup at your address, review your order summary, then confirm payment. A Paxel courier will collect the package as scheduled, and you can track it in real time until it reaches the recipient. If the destination is an office or building, make sure a receptionist or PIC is ready to receive the package for smooth handover. When Should You Ship Gold? Image Source: Unsplash.com Avoid scheduling pickups too late at night since sorting takes time. Always choose earlier pickup slots on weekdays. For busy routes, select Same Day Delivery so the item arrives on the same day. If the recipient often moves around, ask them to stay available at a specific time and turn on tracking notifications in the app. Do You Need Insurance? Yes, insurance is highly recommended when shipping gold via Paxel. Because gold carries high value, the risk is also high if something unexpected happens, like packaging damage or loss in transit. By declaring the value of your gold and adding insurance in the Paxel app, you’ll be protected for up to Rp50 million, ensuring compensation according to the declared value. The insurance fee is only Rp2,500—a tiny cost compared to the potential loss if gold goes missing. This makes it a must for peace of mind. Why Ship Gold with Paxel? Shipping gold with Paxel frees you from anxiety all day. Paxel is certified with ISO 9001:2015 and ISO/IEC 27001:2013, ensuring every service is efficient, secure, and consistent. So, if you need a well-organized, trackable gold delivery service with home pickup, just choose Paxel.

29 Aug 2025

Guide to Shipping Valuables Safely to Their Destination

When you need to send jewelry, gadgets, or valuable documents to another city, it’s normal to feel anxious. You might worry about damage during transit, losing the package, or making mistakes in the process. That’s understandable the value is high and often carries emotional meaning too. To stay worry-free from the moment you send it until it’s received, follow this guide to shipping valuables. What Are Valuables? Image Source: Unsplash.com Valuables are packages worth over Rp1 million. According to Paxel’s terms, these are also referred to as High Value Shipments (HVS). What counts as valuables? Examples include jewelry, watches, precious metals, mobile phones, laptops, tablets, and important documents such as property certificates, vehicle registration papers (BPKB/STNK), passports, diplomas, checks, or stamped papers. These items require extra care due to higher risks and sometimes verification needs during handover. That’s why you can’t just send them carelessly. You must provide clear data and always use insurance protection for safety. Do This Before Shipping Valuables! To reduce anxiety, follow these steps before sending your items: Take photos of the item from multiple angles, keep purchase receipts or proof of ownership. For gadgets, record the IMEI/serial number and back up all personal data.For phones/laptops, perform a factory reset and remove SIM/SD cards. Disconnect linked accounts to prevent device lock during inspection.With Paxel, high-value shipments are covered by insurance protection of up to Rp50 million with affordable extra cost.Write the recipient’s name, active phone number, and detailed address. If sending to an office, include the floor/room number for faster handover. How to Pack Safely Image Source: Unsplash.com Don’t let your valuables get damaged because of poor packaging. Here’s the step-by-step packing guide: Wrap items with suitable materials: ziplock bags for documents or small jewelry, bubble wrap/foam for electronics. Use anti-static bags for electronic components.Add a small box or hard case as an inner box. Fill empty space with crumpled paper or foam so items don’t move around.Use the H-taping method on the outer box. Attach “Fragile/Handle With Care” stickers if needed. For documents, use a thick folder and mark “DO NOT FOLD.”After packing, perform a shake test. Gently shake the package—if you still hear movement, add more cushioning until it’s firm but not overly tight. How to Ship Valuables via Paxel App Paxel helps you send valuables securely. Here’s how: Open the Paxel appSelect Send PackageEnter sender & recipient detailsChoose service (Instant/Sameday/Nextday/Regular depending on route)Select the item type that High Value Shipment categoryWrite the item name & declare its value so insurance appliesSet pickup schedule & estimated arrivalReview summaryMake payment Once the order is active, you can track the status in real time and receive notifications until delivery is complete. Paxel couriers will pick up the package from your address at the scheduled time. Payment options include Paxel Credit, e-wallets, and Cash on Pickup. Ensuring Valuables Arrive Safely To ensure safe delivery, ask the recipient to be available at the chosen time. If verification is required, they should prepare an ID card or employee badge so the courier hands it over to the correct person. With Paxel, you can also share a tracking link from the app so the recipient can monitor the package’s journey. Paxel is ISO/IEC 27001:2013 certified for Information Security Management Systems, proof of their commitment to safeguarding customer data and business operations under strict standards. So, there’s no need to worry about the safety of your items and data. In the end, peace of mind comes from a smooth delivery process. If you plan to send valuables, whether within the same city or intercity, choose Paxel.

29 Aug 2025

How to Send Documents for Same-Day Delivery from the Office Without Hassle

Anyone working in an office has surely faced tight deadlines. For example, you may need to send documents to a client’s office today, but you don’t have time to go out because of piled-up tasks. Relax. Now, you can send documents to arrive the same day directly from your home or office—without queues and without stress. The key lies in proper preparation and Paxel’s pickup feature. What Documents Should Be Sent with Same-Day Delivery?Image Source: Unsplash.com All important documents should be sent via same-day delivery service to avoid the drama of delays. What counts as important documents? Any official, urgent, or time-sensitive paperwork. Examples include employment contracts, business agreements, legal documents such as deeds, certificates, and vehicle registration papers (STNK/BPKB), tender documents, and banking papers such as checks and giro slips. These documents are usually required quickly by the recipient, and even slight delays could result in a failed transaction, broken cooperation, or even legal problems. You cannot underestimate their delivery, because the real value of these documents is not just the paper itself but the significant consequences if they are delayed or lost. With same-day delivery, those risks are minimized and your reputation as the sender remains intact. Preparing Documents for Delivery Image Source: Unsplash.com Before sending important documents, you must pack them properly to avoid issues during transit. Not sure how? Just follow these steps: Use a high-quality folio/kraft envelope that won’t tear easily to protect your documents.Add a thin cardboard sheet inside as reinforcement to prevent bending.Place the documents inside a waterproof plastic sleeve before putting them in the main envelope.Seal the envelope tightly with tape and write “DOCUMENTS — DO NOT FOLD” on the front.Clearly write recipient details: name, active phone number, complete address, and sender details.If there are attachments like a flash drive, place them in a separate pouch inside the envelope to avoid scratching the papers.Avoid excessive stapling, as it may tear during sorting. How to Send from Home or Office You can safely send important documents through Paxel’s same-day delivery service. The process is simple: Open the Paxel app and select Send Package.Enter recipient details: full name, address, phone number, and instructions (e.g., “leave with receptionist”).Fill in sender details: name, pickup address, phone number, and notes if needed.Choose a service that supports same-day delivery. Check the Instant/Sameday options shown in the app.Under item category, select Documents and briefly describe the contents (contract, invoice, etc.).Schedule pickup at your home/office and choose the estimated delivery time. Make sure you’re available when the courier arrives.Review the summary, choose a payment method, and confirm the order.Track your shipment in real time. If needed, enable notifications to get updates when the package is picked up, in transit, and delivered. Delivery success depends on distance, route, and pickup time. The app will show an estimated arrival time based on your area. Also, ensure the pickup is not scheduled too late in the evening to allow enough processing time. If the destination is an office, consider their receptionist hours so the package won’t be held up. Tips for Peace of Mind When Sending Documents Sending documents can sometimes make you anxious, especially while they’re still in transit. Here are some tips to help you feel more at ease: Always keep the digital receipt provided in the app. This ensures you still have proof of shipment even if your internet connection drops or an error occurs.Share the tracking link with the recipient so they can see the package’s status directly, saving you from repeatedly explaining where it is.For high-value documents like deeds, certificates, BPKB, or STNK, add insurance according to the default value provided and make sure the package contents comply with shipping regulations. At the end of the day, sending documents from home or office should be efficient. Choose a service that lets you stay focused on your main work while the logistics are handled by professionals. Don’t bother carrying files outside, sweating in traffic, or scrambling for a courier at the last minute. The delivery flow must be clear, trackable, and flexible. If you need to send documents the same day, use Paxel’s same-day delivery service. You can arrange pickup from home, check the estimated arrival time in the app, and choose the service that matches your route. Paxel makes everything easier, keeps your work safe, and ensures your day runs smoothly.

29 Aug 2025