Ramadan has passed and it doesn't feel like it's already the middle of 2021. Last Ramadan, sales for several business sectors continued to increase in line with higher demand than usual months.
The end of Ramadan this year and returning to the usual month with a situation that is still a pandemic has resulted in a decrease in sales turnover that previously increased during Ramadan. This could be due to the reduced purchasing power of the people for needs that were previously more during the month of Ramadan.
No need to worry, there are many ways you can apply to increase your business sales turnover in the middle of this year. Here's how your business can do it:
1. Do market research
The first way you can do is market analysis. You can do market trends analysis after Eid or according to current conditions which aim to help your business determine the right steps forward, like marketing or promotional strategies that will be used to increase your sales turnover.
In addition, your business needs to evaluate the performance of your business, from financial reports, the performance of your business products to the promotional strategies that you have implemented.
2. Create the Right Attractive Promo
The next way, you can make attractive promos according to the wishes of your business consumers. Not only done on big days, but you can also do promotions at certain moments on weekdays to increase your sales turnover and get new customers.
There are various promotions that you can do ranging from flash sales, discounts, to free shipping. You can do promos at certain moments such as payday moments.
3. Create a Rewards Program
In increasing sales turnover, it's not only focused on getting new customers, but it is important to retain loyal customers. You can keep your loyal customers by creating a rewards program so they can shop at your store again. You can give rewards to your loyal customers ranging from special discounts to special gifts.