Getuk Marem, Hereditary until it becomes iconic food in Magelang

Siapa yang tidak kenal dengan kuliner iconic Magelang, Getuk Marem? Makanan tradisional yang dikemas dengan modern ini merupakan oleh-oleh khas Magelang yang berdiri sejak tahun 1986. Sejak berdirinya Getuk Marem Magelang sampai sekarang, rupanya dijalankan secara turun-temurun, dari generasi ke generasi dengan resep masih sama seperti awal berdiri. Di momen Hari Kartini ini, Ibu Hartini selaku owner Getuk Marem Magelang sudah berjuang dengan baik dalam memajukan ekonomi Indonesia melalui bisnis kulinernya.

Kesetiaan owner Getuk Marem dalam mempertahankan resep dianggap sebagai cara menghadapi tantangan dan persaingan bisnis. Di samping itu, owner juga setia dengan prosesnya. Entah produknya laku, atau tidak, Bu Har (sapaan akrabnya) tetap setia mempertahankan kualitas produk.

Namun tak menutup kemungkinan bahwa dirinya tetap mencoba untuk terus melakukan produksi dan mengenalkan produk Getuk Marem. Proses pengenalan produk Marem sejak awal berdiri ini memakan waktu 1,5 tahun, dan setiap harinya Bu Har selalu memproduksi getuk marem meski sedikit.

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1. Sejarah Berdirinya Getuk Marem Magelang

Getuk marem lahir dari generasi pertama (orang tua Ibu Hartini) yang berjualan di pasar. Orang tuanya merupakan pembuatan getuk yang masih menggunakan proses tradisional, yakni dengan cara ditumbuk. Bahkan bentuknya masih menyerupai getuk lindri dengan menggunakan pengemasan besek. Meski berupa kuliner tradisional, getuk marem buatan orang tua Bu Har ini sangat terkenal, sampai Kakak dari Bu Har sering dipanggil “Mbak Getuk” oleh para pelanggannya.

Seiring berjalannya waktu, usaha getuk ini diteruskan oleh generasi kedua yaitu Ibu Hartini dan suami di tahun 1986 berdirinya. Dari sinilah awal mula Getuk Marem berdiri. Saat ini, kuliner Getuk Marem Magelang dikelola oleh anak dari Bu Har, yakni Doroteus Angga.

“Awal produksi dari generasi pertama masih di Jambon, Magelang, sampai ke generasi kedua. Lalu pindah di alamat sekarang, di Tidar, Magelang, dan di lokasi ini menjadi satu tempat produksi dan outlet,” ungkap Angga.

2. Asal Usul Nama Getuk Marem dari Magelang

Angga menjelaskan, “nama Marem berasal dari Bahasa jawa memiliki arti Mantep, dengan harapan produk Getuk Marem ini ketika dimakan oleh konsumen, konsumen merasa mantep dari rasa, kualitas dan harganya.”

“Sementara, yang membedakan getuk dari generasi pertama dengan Getuk Marem Bu Hartini ini adalah prosesnya sudah modernisasi dan sudah mengikuti permintaan pasar dengan menambahkan rasa di setiap variannya. Total ada 4 lapisan getuk, yang pertama vanilla, raspberry, coklat, dan original,” ucap Angga.

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3. Ciri Khas dari Getuk Marem Bu Hartini

Apa sih yang membuat Getuk Marem memiliki nilai di pasaran? Satu hal yang membuat Getuk Marem memiliki nilai di pasaran karena berasa dari ciri khasnya. Di antaranya adalah rasa manis yang tidak terlalu berlebihan, tekstur getuk bisa bertahan selama 3 hari karena bahan yang digunakan bagus sehingga menghasilkan produk yang bagus.

Untuk mempertahankan ciri khas Getuk Marem agar bisa dirasakan oleh pelanggannya baik dari dalam maupun luar kota adalah dengan memperhatikan pengemasannya.

“Tips cara packing dari Getuk Marem yang pertama sesuaikan ukuran paket dengan kardus untuk menghindari sisa ruang supaya paket tidak terguncang isinya. Paket getuk di vakum untuk menjaga kualitas dan tekstur getuknya. Yang terakhir dari getuk marem adalah memberikan gift card ucapan terima kasih ke konsumen. Dengan hal ini, kami menginginkan pengalaman konsumen terhadap Getuk Marem semakin dekat, bukan hanya sekedar penjual dan pembeli,” jelas Angga.

4. Lokasi Hanya di Satu Tempat Memudahkan Owner Mempertahankan Kualitas

Lokasi pusat produksi Getuk Marem saat ini tidak membuka cabang. Tetapi untuk produknya sudah tersebar di semua toko oleh-oleh di Magelang dan sudah tersebar di luar kota. Dengan lokasi produksi yang terpusat hanya di satu tempat mempermudah owner untuk mengawasi kualitas pembuatan getuk khas Magelang yang satu ini.

Pertama, dengan mempertahankan kualitas bahan baku. “Bahannya memang kita menggunakan ketela yang khusus, karena jenis ketela untuk bahan getuk harus bertekstur empuk,” kata Angga.

Kedua, quality control merupakan cara untuk mempertahankan ciri khas dan rasa. Di sini owner ikut andil dalam quality control produk getuk mulai dari penggilingan sampai dengan pengepakan.

Angga mengaku, produk Getuk Marem Magelang masih mempertahankan rasa orisinal karena untuk mempertahankan ciri khas. Bahkan saat ini produk dari Marem melakukan inovasi baru dengan mengeluarkan produk bakpia Marem.

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5. Tetap Berproduksi Meski Pandemi

Pandemi tak lantas membuat Getuk Marem berhenti berproduksi. Saat pandemi, dalam sehari hanya melakukan 9 gilingan (1x gilingan sebanyak 30 kg ketela menghasilkan 30 box getuk marem), sementara di hari normal 20 – 30 gilingan.

“Setiap hari kami melakukan gilingan karena produk kami fresh setiap hari. Kami juga melakukan kebijakan ke distributor dan sales kami. Misal ada produk yang sudah lama mending dikembalikan karena menghindari pemilik toko oleh-oleh mengganti tanggal produksi, yang nantinya berdampak pada penurunan kualitas karena tekstur getuknya sudah tidak fresh dan rasa sudah berubah. Kalau ini terjadi, malah yang kena nama brandnya bukan tempat jualnya. Jadi kami memberlakukan aturan mending dikembalikan produknya jika sudah lama,” ungkap Angga.

6. Tips Memasarkan Produk Paling Efektif

Saat ditanya, gimana cara mempromosikan produk getuk marem, Angga menjawab, “kami menggunakan media social dan media lain. Tetapi strategi yang paling efektif adalah yang dari dulu digunakan generasi pertama, yakni rekomendasi dari orang lain atau WOM. Dengan strategi tersebut cost pemasaran memang murah tetapi orang akan lebih tahu bagaimana kualitas yang sebenarnya akan produk tersebut.”

“Adanya Paxel sangat membantu kami (pengusaha daerah) untuk mengembangkan usaha. Karena pengiriman cepat jadi kualitas produk terjamin. Selain itu juga ada layanan pickup dan pengantaran. Jadi konsumen ga ribet nganter, soalnya kan kita juga produksi jadi ga bisa meninggalkan lokasi produksi, jadi terbantu banget,” imbuh Angga.

“Mungkin ke depannya bisa membuka coverage area di Kalimantan karena kami memiliki harapan semua orang Indonesia merasakan warisan makanan asli dari Magelang,” harapnya.

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7. Dikunjungi oleh Pak Sandiaga Uno menjadi Pengalaman Berkesan

Getuk Marem masuk ke dalam daftar kuliner Magelang yang dikunjungi oleh Menteri Pariwisata dan Ekonomi Kreatif / Kepala Badan Pariwisata dan Ekonomi Kreatif, Sandiaga Salahuddin Uno. Menurut Angga, hal ini menjadi pengalaman yang berkesan selama keberjalanan usaha kuliner Getuk Marem Magelang.

“Pengalaman paling berkesan dalam menjalankan usaha ini salah satunya beberapa bulan lalu Pak Sandiaga Uno melakukan kunjungan ke outlet getuk marem dan melakukan liputan langsung,” tutur Angga.

Itu dia kisah pejuang online Getuk Marem Magelang yang dapat Kamu jadikan inspirasi untuk mengembangkan sebuah bisnis. Nantikan kisah-kisah hebat lainnya dari serial #PejuangOnlinePaxel yang dapat Kamu simak di website Paxel.co!

The Safest Way to Ship Gold with Paxel

Sending precious metals to family in another city or region can feel stressful. #SahabatPaxel might worry that the item could get lost along the way or not even reach the recipient. But don’t worry, there are safe ways to make your gold shipment run smoothly. What Counts as Gold? Image Source: Unsplash.com Gold refers to certified precious metals (LM) in various weights. Items that fall into this category include: collectible gold coins, gold jewelry (rings, bracelets, necklaces, earrings), and gold-ornamented watches. Because of its high value, every gold shipment must be accompanied by official proof of ownership to ensure smooth verification and safe delivery. Factory certificates, purchase receipts, or appraisals from trusted jewelers will simplify the value declaration process and serve as the basis for insurance protection in case anything happens. Safe Ways to Ship Gold To ensure your gold shipment with Paxel goes smoothly and securely, here are the key steps to follow: 1. Preparation Stage Before packing, make sure you’ve fully documented your item: Take close-up photos from multiple angles.Photograph the certificate and record the serial number if available.For jewelry, write down the karat, weight, and model details. Keep all this data stored in the cloud for easy access if verification is needed. 2. Packing Stage To keep it safe in transit, follow this packing order: Place the item inside a small sturdy case, like a hard case or ring box.Wrap it tightly with 2–3 layers of bubble wrap and put it into an inner box that fits well.Fill all gaps with foam or crumpled paper so it won’t move.Place the inner box inside a strong outer carton and seal all edges using the H-tape method. For supporting documents (certificates), put them in a thin folder and place them inside the same inner box. If you prefer to ship the certificate separately for security, inform the recipient and record both tracking numbers. 3. Shipping Stage Once your package is ready: Open the Paxel app and select Send Package.Fill in complete sender and recipient details, including phone numbers and delivery notes if necessary.Choose the right service for your route: Sameday, Nextday, or Regular. Under item category, select High-Value Shipment, then provide a short description (e.g., “8-gram gold jewelry + certificate”) and declare the item’s value to activate insurance protection. Schedule the pickup at your address, review your order summary, then confirm payment. A Paxel courier will collect the package as scheduled, and you can track it in real time until it reaches the recipient. If the destination is an office or building, make sure a receptionist or PIC is ready to receive the package for smooth handover. When Should You Ship Gold? Image Source: Unsplash.com Avoid scheduling pickups too late at night since sorting takes time. Always choose earlier pickup slots on weekdays. For busy routes, select Same Day Delivery so the item arrives on the same day. If the recipient often moves around, ask them to stay available at a specific time and turn on tracking notifications in the app. Do You Need Insurance? Yes, insurance is highly recommended when shipping gold via Paxel. Because gold carries high value, the risk is also high if something unexpected happens, like packaging damage or loss in transit. By declaring the value of your gold and adding insurance in the Paxel app, you’ll be protected for up to Rp50 million, ensuring compensation according to the declared value. The insurance fee is only Rp2,500—a tiny cost compared to the potential loss if gold goes missing. This makes it a must for peace of mind. Why Ship Gold with Paxel? Shipping gold with Paxel frees you from anxiety all day. Paxel is certified with ISO 9001:2015 and ISO/IEC 27001:2013, ensuring every service is efficient, secure, and consistent. So, if you need a well-organized, trackable gold delivery service with home pickup, just choose Paxel.

29 Aug 2025

Guide to Shipping Valuables Safely to Their Destination

When you need to send jewelry, gadgets, or valuable documents to another city, it’s normal to feel anxious. You might worry about damage during transit, losing the package, or making mistakes in the process. That’s understandable the value is high and often carries emotional meaning too. To stay worry-free from the moment you send it until it’s received, follow this guide to shipping valuables. What Are Valuables? Image Source: Unsplash.com Valuables are packages worth over Rp1 million. According to Paxel’s terms, these are also referred to as High Value Shipments (HVS). What counts as valuables? Examples include jewelry, watches, precious metals, mobile phones, laptops, tablets, and important documents such as property certificates, vehicle registration papers (BPKB/STNK), passports, diplomas, checks, or stamped papers. These items require extra care due to higher risks and sometimes verification needs during handover. That’s why you can’t just send them carelessly. You must provide clear data and always use insurance protection for safety. Do This Before Shipping Valuables! To reduce anxiety, follow these steps before sending your items: Take photos of the item from multiple angles, keep purchase receipts or proof of ownership. For gadgets, record the IMEI/serial number and back up all personal data.For phones/laptops, perform a factory reset and remove SIM/SD cards. Disconnect linked accounts to prevent device lock during inspection.With Paxel, high-value shipments are covered by insurance protection of up to Rp50 million with affordable extra cost.Write the recipient’s name, active phone number, and detailed address. If sending to an office, include the floor/room number for faster handover. How to Pack Safely Image Source: Unsplash.com Don’t let your valuables get damaged because of poor packaging. Here’s the step-by-step packing guide: Wrap items with suitable materials: ziplock bags for documents or small jewelry, bubble wrap/foam for electronics. Use anti-static bags for electronic components.Add a small box or hard case as an inner box. Fill empty space with crumpled paper or foam so items don’t move around.Use the H-taping method on the outer box. Attach “Fragile/Handle With Care” stickers if needed. For documents, use a thick folder and mark “DO NOT FOLD.”After packing, perform a shake test. Gently shake the package—if you still hear movement, add more cushioning until it’s firm but not overly tight. How to Ship Valuables via Paxel App Paxel helps you send valuables securely. Here’s how: Open the Paxel appSelect Send PackageEnter sender & recipient detailsChoose service (Instant/Sameday/Nextday/Regular depending on route)Select the item type that High Value Shipment categoryWrite the item name & declare its value so insurance appliesSet pickup schedule & estimated arrivalReview summaryMake payment Once the order is active, you can track the status in real time and receive notifications until delivery is complete. Paxel couriers will pick up the package from your address at the scheduled time. Payment options include Paxel Credit, e-wallets, and Cash on Pickup. Ensuring Valuables Arrive Safely To ensure safe delivery, ask the recipient to be available at the chosen time. If verification is required, they should prepare an ID card or employee badge so the courier hands it over to the correct person. With Paxel, you can also share a tracking link from the app so the recipient can monitor the package’s journey. Paxel is ISO/IEC 27001:2013 certified for Information Security Management Systems, proof of their commitment to safeguarding customer data and business operations under strict standards. So, there’s no need to worry about the safety of your items and data. In the end, peace of mind comes from a smooth delivery process. If you plan to send valuables, whether within the same city or intercity, choose Paxel.

29 Aug 2025

How to Send Documents for Same-Day Delivery from the Office Without Hassle

Anyone working in an office has surely faced tight deadlines. For example, you may need to send documents to a client’s office today, but you don’t have time to go out because of piled-up tasks. Relax. Now, you can send documents to arrive the same day directly from your home or office—without queues and without stress. The key lies in proper preparation and Paxel’s pickup feature. What Documents Should Be Sent with Same-Day Delivery?Image Source: Unsplash.com All important documents should be sent via same-day delivery service to avoid the drama of delays. What counts as important documents? Any official, urgent, or time-sensitive paperwork. Examples include employment contracts, business agreements, legal documents such as deeds, certificates, and vehicle registration papers (STNK/BPKB), tender documents, and banking papers such as checks and giro slips. These documents are usually required quickly by the recipient, and even slight delays could result in a failed transaction, broken cooperation, or even legal problems. You cannot underestimate their delivery, because the real value of these documents is not just the paper itself but the significant consequences if they are delayed or lost. With same-day delivery, those risks are minimized and your reputation as the sender remains intact. Preparing Documents for Delivery Image Source: Unsplash.com Before sending important documents, you must pack them properly to avoid issues during transit. Not sure how? Just follow these steps: Use a high-quality folio/kraft envelope that won’t tear easily to protect your documents.Add a thin cardboard sheet inside as reinforcement to prevent bending.Place the documents inside a waterproof plastic sleeve before putting them in the main envelope.Seal the envelope tightly with tape and write “DOCUMENTS — DO NOT FOLD” on the front.Clearly write recipient details: name, active phone number, complete address, and sender details.If there are attachments like a flash drive, place them in a separate pouch inside the envelope to avoid scratching the papers.Avoid excessive stapling, as it may tear during sorting. How to Send from Home or Office You can safely send important documents through Paxel’s same-day delivery service. The process is simple: Open the Paxel app and select Send Package.Enter recipient details: full name, address, phone number, and instructions (e.g., “leave with receptionist”).Fill in sender details: name, pickup address, phone number, and notes if needed.Choose a service that supports same-day delivery. Check the Instant/Sameday options shown in the app.Under item category, select Documents and briefly describe the contents (contract, invoice, etc.).Schedule pickup at your home/office and choose the estimated delivery time. Make sure you’re available when the courier arrives.Review the summary, choose a payment method, and confirm the order.Track your shipment in real time. If needed, enable notifications to get updates when the package is picked up, in transit, and delivered. Delivery success depends on distance, route, and pickup time. The app will show an estimated arrival time based on your area. Also, ensure the pickup is not scheduled too late in the evening to allow enough processing time. If the destination is an office, consider their receptionist hours so the package won’t be held up. Tips for Peace of Mind When Sending Documents Sending documents can sometimes make you anxious, especially while they’re still in transit. Here are some tips to help you feel more at ease: Always keep the digital receipt provided in the app. This ensures you still have proof of shipment even if your internet connection drops or an error occurs.Share the tracking link with the recipient so they can see the package’s status directly, saving you from repeatedly explaining where it is.For high-value documents like deeds, certificates, BPKB, or STNK, add insurance according to the default value provided and make sure the package contents comply with shipping regulations. At the end of the day, sending documents from home or office should be efficient. Choose a service that lets you stay focused on your main work while the logistics are handled by professionals. Don’t bother carrying files outside, sweating in traffic, or scrambling for a courier at the last minute. The delivery flow must be clear, trackable, and flexible. If you need to send documents the same day, use Paxel’s same-day delivery service. You can arrange pickup from home, check the estimated arrival time in the app, and choose the service that matches your route. Paxel makes everything easier, keeps your work safe, and ensures your day runs smoothly.

29 Aug 2025