Getuk Marem Magelang has been passed down from generation to generation with the same recipe as when it was founded.
Siapa yang tidak kenal dengan kuliner iconic Magelang, Getuk Marem? Makanan tradisional yang dikemas dengan modern ini merupakan oleh-oleh khas Magelang yang berdiri sejak tahun 1986. Sejak berdirinya Getuk Marem Magelang sampai sekarang, rupanya dijalankan secara turun-temurun, dari generasi ke generasi dengan resep masih sama seperti awal berdiri. Di momen Hari Kartini ini, Ibu Hartini selaku owner Getuk Marem Magelang sudah berjuang dengan baik dalam memajukan ekonomi Indonesia melalui bisnis kulinernya.
Kesetiaan owner Getuk Marem dalam mempertahankan resep dianggap sebagai cara menghadapi tantangan dan persaingan bisnis. Di samping itu, owner juga setia dengan prosesnya. Entah produknya laku, atau tidak, Bu Har (sapaan akrabnya) tetap setia mempertahankan kualitas produk.
Namun tak menutup kemungkinan bahwa dirinya tetap mencoba untuk terus melakukan produksi dan mengenalkan produk Getuk Marem. Proses pengenalan produk Marem sejak awal berdiri ini memakan waktu 1,5 tahun, dan setiap harinya Bu Har selalu memproduksi getuk marem meski sedikit.
1. Sejarah Berdirinya Getuk Marem Magelang
Getuk marem lahir dari generasi pertama (orang tua Ibu Hartini) yang berjualan di pasar. Orang tuanya merupakan pembuatan getuk yang masih menggunakan proses tradisional, yakni dengan cara ditumbuk. Bahkan bentuknya masih menyerupai getuk lindri dengan menggunakan pengemasan besek. Meski berupa kuliner tradisional, getuk marem buatan orang tua Bu Har ini sangat terkenal, sampai Kakak dari Bu Har sering dipanggil “Mbak Getuk” oleh para pelanggannya.
Seiring berjalannya waktu, usaha getuk ini diteruskan oleh generasi kedua yaitu Ibu Hartini dan suami di tahun 1986 berdirinya. Dari sinilah awal mula Getuk Marem berdiri. Saat ini, kuliner Getuk Marem Magelang dikelola oleh anak dari Bu Har, yakni Doroteus Angga.
“Awal produksi dari generasi pertama masih di Jambon, Magelang, sampai ke generasi kedua. Lalu pindah di alamat sekarang, di Tidar, Magelang, dan di lokasi ini menjadi satu tempat produksi dan outlet,” ungkap Angga.
2. Asal Usul Nama Getuk Marem dari Magelang
Angga menjelaskan, “nama Marem berasal dari Bahasa jawa memiliki arti Mantep, dengan harapan produk Getuk Marem ini ketika dimakan oleh konsumen, konsumen merasa mantep dari rasa, kualitas dan harganya.”
“Sementara, yang membedakan getuk dari generasi pertama dengan Getuk Marem Bu Hartini ini adalah prosesnya sudah modernisasi dan sudah mengikuti permintaan pasar dengan menambahkan rasa di setiap variannya. Total ada 4 lapisan getuk, yang pertama vanilla, raspberry, coklat, dan original,” ucap Angga.
3. Ciri Khas dari Getuk Marem Bu Hartini
Apa sih yang membuat Getuk Marem memiliki nilai di pasaran? Satu hal yang membuat Getuk Marem memiliki nilai di pasaran karena berasa dari ciri khasnya. Di antaranya adalah rasa manis yang tidak terlalu berlebihan, tekstur getuk bisa bertahan selama 3 hari karena bahan yang digunakan bagus sehingga menghasilkan produk yang bagus.
Untuk mempertahankan ciri khas Getuk Marem agar bisa dirasakan oleh pelanggannya baik dari dalam maupun luar kota adalah dengan memperhatikan pengemasannya.
“Tips cara packing dari Getuk Marem yang pertama sesuaikan ukuran paket dengan kardus untuk menghindari sisa ruang supaya paket tidak terguncang isinya. Paket getuk di vakum untuk menjaga kualitas dan tekstur getuknya. Yang terakhir dari getuk marem adalah memberikan gift card ucapan terima kasih ke konsumen. Dengan hal ini, kami menginginkan pengalaman konsumen terhadap Getuk Marem semakin dekat, bukan hanya sekedar penjual dan pembeli,” jelas Angga.
4. Lokasi Hanya di Satu Tempat Memudahkan Owner Mempertahankan Kualitas
Lokasi pusat produksi Getuk Marem saat ini tidak membuka cabang. Tetapi untuk produknya sudah tersebar di semua toko oleh-oleh di Magelang dan sudah tersebar di luar kota. Dengan lokasi produksi yang terpusat hanya di satu tempat mempermudah owner untuk mengawasi kualitas pembuatan getuk khas Magelang yang satu ini.
Pertama, dengan mempertahankan kualitas bahan baku. “Bahannya memang kita menggunakan ketela yang khusus, karena jenis ketela untuk bahan getuk harus bertekstur empuk,” kata Angga.
Kedua, quality control merupakan cara untuk mempertahankan ciri khas dan rasa. Di sini owner ikut andil dalam quality control produk getuk mulai dari penggilingan sampai dengan pengepakan.
Angga mengaku, produk Getuk Marem Magelang masih mempertahankan rasa orisinal karena untuk mempertahankan ciri khas. Bahkan saat ini produk dari Marem melakukan inovasi baru dengan mengeluarkan produk bakpia Marem.
5. Tetap Berproduksi Meski Pandemi
Pandemi tak lantas membuat Getuk Marem berhenti berproduksi. Saat pandemi, dalam sehari hanya melakukan 9 gilingan (1x gilingan sebanyak 30 kg ketela menghasilkan 30 box getuk marem), sementara di hari normal 20 – 30 gilingan.
“Setiap hari kami melakukan gilingan karena produk kami fresh setiap hari. Kami juga melakukan kebijakan ke distributor dan sales kami. Misal ada produk yang sudah lama mending dikembalikan karena menghindari pemilik toko oleh-oleh mengganti tanggal produksi, yang nantinya berdampak pada penurunan kualitas karena tekstur getuknya sudah tidak fresh dan rasa sudah berubah. Kalau ini terjadi, malah yang kena nama brandnya bukan tempat jualnya. Jadi kami memberlakukan aturan mending dikembalikan produknya jika sudah lama,” ungkap Angga.
6. Tips Memasarkan Produk Paling Efektif
Saat ditanya, gimana cara mempromosikan produk getuk marem, Angga menjawab, “kami menggunakan media social dan media lain. Tetapi strategi yang paling efektif adalah yang dari dulu digunakan generasi pertama, yakni rekomendasi dari orang lain atau WOM. Dengan strategi tersebut cost pemasaran memang murah tetapi orang akan lebih tahu bagaimana kualitas yang sebenarnya akan produk tersebut.”
“Adanya Paxel sangat membantu kami (pengusaha daerah) untuk mengembangkan usaha. Karena pengiriman cepat jadi kualitas produk terjamin. Selain itu juga ada layanan pickup dan pengantaran. Jadi konsumen ga ribet nganter, soalnya kan kita juga produksi jadi ga bisa meninggalkan lokasi produksi, jadi terbantu banget,” imbuh Angga.
“Mungkin ke depannya bisa membuka coverage area di Kalimantan karena kami memiliki harapan semua orang Indonesia merasakan warisan makanan asli dari Magelang,” harapnya.
7. Dikunjungi oleh Pak Sandiaga Uno menjadi Pengalaman Berkesan
Getuk Marem masuk ke dalam daftar kuliner Magelang yang dikunjungi oleh Menteri Pariwisata dan Ekonomi Kreatif / Kepala Badan Pariwisata dan Ekonomi Kreatif, Sandiaga Salahuddin Uno. Menurut Angga, hal ini menjadi pengalaman yang berkesan selama keberjalanan usaha kuliner Getuk Marem Magelang.
“Pengalaman paling berkesan dalam menjalankan usaha ini salah satunya beberapa bulan lalu Pak Sandiaga Uno melakukan kunjungan ke outlet getuk marem dan melakukan liputan langsung,” tutur Angga.
Itu dia kisah pejuang online Getuk Marem Magelang yang dapat Kamu jadikan inspirasi untuk mengembangkan sebuah bisnis. Nantikan kisah-kisah hebat lainnya dari serial #PejuangOnlinePaxel yang dapat Kamu simak di website Paxel.co!
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9 Snack Recommendations for Treating Yourself
There are many ways to reward yourself for getting through life and working hard. Recently, trying “rich-people treats” has become a self-reward trend. Even though they cost hundreds of thousands or even millions of rupiah, you should try these recommendations at least once in your life.
1. Matcha Drinks from Hatoya Indonesia
Love authentic matcha? Try a glass of matcha at Hatoya in Lippo Mall Puri. They use top-quality matcha powder sourced directly from Japanese plantations. That’s why a drink comes with a rather impressive price tag of Rp360,000.
The drink is made with chewy mochi and a scoop of smooth matcha ice cream. It has an earthy, rich, and more balanced flavor because it isn’t overwhelmed by the sweetness of added sugar.
2. Salmon Roll from Filadelfia Sushi
Filadelfia Sushi first opened in Bali before winning over food lovers in the capital. It became famous for its generously sized sushi, which highlights the freshness of the fish.
If you’re eating here, try the Philly Salmon Roll. It features thick slices of salmon filled with creamy, melting cream cheese. Exclusively packaged in an aesthetic wooden box, this trendy dish ranges from Rp249,000 to around Rp2.1 million for a party set.
3. Chocolate Bar from Läderach Chocolatier
This renowned Swiss chocolatier offers frisch schoggi, or fresh chocolate slabs that are cut by hand to order. There are plenty of varieties to choose from, including chocolate with crunchy roasted nuts, dried fruit, and Dubai-style kunafa.
Here, you can enjoy chocolate priced from Rp340,000 to around Rp3 million. The Läderach store in Senayan City also serves a cup of Hot Chocolate for Rp150,000.
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4. Strawberry Dubai Cup from Don Bakeshop
Don Bakeshop’s Rp109,000 Strawberry Dubai Cup is a favorite among people who enjoy luxurious treats. It’s made with fresh Hyoshii strawberries picked directly from farms in Bandung.
The fresh fruit, covered in melted Callebaut chocolate and topped with kunafa chewy cookie, might leave you wanting more. Besides this bestselling strawberry treat, you can buy an individual Dubai Chewy Cookie for Rp65,000 at Lippo Mall Puri or Summarecon Mall Serpong.
5. Coffee from Around the World at Bacha Coffee
Have you really experienced the luxurious life if you haven’t enjoyed a cup of coffee at Bacha Coffee? This upscale café, located in Plaza Senayan and Plaza Indonesia, has a collection of hundreds of pure Arabica coffee varieties from around the world.
Each cup is served in a gold-colored pot with smooth chantilly cream and a selection of buttery croissants. Menu prices start at Rp90,000 and reach around Rp1.9 million for rare coffee beans.
6. Italian Bread from Bread Culture
Bread Culture turns traditional Italian flatbread into a premium treat at Ashta District 8 and Permata Buana. Its 24x24 cm Focaccia, priced at Rp175,000, often sells out through pre-orders.
This soft, airy bread with a crisp crust is baked with plenty of olive oil, fragrant rosemary, cherry tomatoes, and black olives for a savory, aromatic flavor.
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7. Sourdough Bread from Daring Deli
Located in Dharmawangsa, Daring Deli serves artisanal deli dishes made with naturally leavened sourdough bread. You can enjoy crisp, crunchy bread with a range of meat fillings that won’t leave you feeling overly full.
The sandwiches cost around Rp100,000 per serving. They make a luxurious lunch option that’s gentler on your digestive system.
8. Breads and Pastries from Pand’Or
Pand’Or is a legendary culinary destination in South Jakarta. The restaurant serves flaky croissants, sourdough bread, and buttery pastries that keep people coming back.
You can buy bread for prices ranging from Rp24,000 to around Rp500,000. The place remains a favorite breakfast spot among the elite. Since it opens at 7 a.m., Pand’Or is a fitting place to have breakfast with people who enjoy the finer things in life.
9. Gelato from Venchi
Gelato is a trendy treat in Jakarta. One of the best places to try it is Venchi, which was established in Turin, Italy, in 1878.
Venchi serves smooth gelato with a natural sweetness that isn’t overpowering. Every serving is made without preservatives and features Piedmont hazelnuts and pure cocoa. Want to try it? Set aside around Rp100,000 to Rp1.1 million if you want to take home some chocolate.
People in Jakarta aren’t the only ones who can enjoy these luxurious treats! You can also send them to family living in other cities with Paxel’s safe and fast delivery. Check the shipping cost directly in the app before sending these treats to your family’s home. Send your treats with Paxel!
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Shipping: Definition, Functions, Types, and Process
Shipping is an activity that connects businesses with customers, sellers with consumers, and senders with recipients. Although the word “ship” can mean a vessel, shipping doesn’t have to involve one. Let’s take a closer look!
What Is Shipping?
Shipping is the process of sending goods from one location to another. Depending on the distance between the sender and recipient, goods can be transported by land, sea, or air.
When you buy something from a marketplace or ecommerce platform, the seller sends the item to you after you check out. This process is called shipping.
In English, “ship” can mean a vessel. The transportation of goods, especially by sea, came to be known as “shipping.” However, as the logistics industry has modernized, the term’s meaning has broadened.
Collins Dictionary gives one definition of shipping as “the process or act of sending goods to a customer.” In other words, shipping means sending goods to a buyer. Today, the term applies regardless of the mode of transport, whether or not a vessel is involved.
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What Are the Functions of Shipping?
Shipping connects sellers and buyers. It therefore plays an important role in the supply chain. Here are some of its functions in logistics:
1. Fast and secure delivery helps improve and maintain customer satisfaction.
2. Effective shipping can reduce costs and transit times, which in turn affects business operations.
3. Shipping enables a local business to sell its products nationally or globally.
4. Effective delivery helps ensure that businesses maintain a supply of stock.
5. A good shipping system usually provides tracking so everyone involved can see where the goods are.
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What Are the Types of Shipping?
In the logistics and e-commerce industries, shipping methods differ based on speed, transportation, geographic reach, and pricing:
1. Ground Shipping
Ground shipping uses trucks, delivery vans, or trains. It is the most common and economical option for domestic deliveries between cities or regions connected by land routes. Although it takes longer than air shipping, ground shipping offers affordable rates and enough capacity for regular packages or large items.
2. Same-Day Shipping
This service guarantees that a package will reach the buyer on the same day the order is placed, provided the transaction is completed before a specified cut-off time. Paxel’s Sameday Delivery service meets the need for fast shipping and ensures packages reach customers safely on the same day.
3. International Shipping
Cross-border shipping usually involves air or sea cargo. It requires special documentation, customs clearance, and compliance with customs regulations and import taxes in the destination country. This option allows local businesses to expand into global markets.
4. Freight Shipping
You can use freight shipping for heavy goods that cannot be sent through a standard retail courier service. Freight shipping is generally calculated by pallet or container and uses container trucks, cargo ships, or cargo aircraft.
5. Overnight / Next-Day Shipping
Next-day shipping is an express service that guarantees goods will arrive at their destination on the following business day. You can use Paxel’s Nextday Delivery service to ensure your package arrives the day after it is sent.
6. Local Delivery
Deliveries within a city or a specific local area are usually managed directly by the store using its own couriers or online motorcycle taxi services. This makes local package delivery very fast and is ideal for local stores.
How Does the Shipping Process Work?
For goods to travel safely and on time from a seller’s warehouse to a buyer’s address, they must go through a series of operational steps:
1. Order Processing: The store’s system receives a checkout notification and confirms payment before forwarding the order to the operations team or warehouse.
2. Packaging: Staff collect the item from storage according to the order details, check its quality, and pack it with adequate protection (a cardboard box, bubble wrap, or a security seal).
3. Documentation: A shipping label is printed and attached to the package. The label contains the destination address, contact details, barcode, and tracking number for identification.
4. Carrier Handoff: The package is handed over to the courier, either through a pick-up at the seller’s location or a drop-off at the nearest shipping outlet.
5. Transit: The package moves through a hub or sorting center toward the destination city. At this stage, the seller and buyer can use the tracking number to check its shipping status regularly.
6. Delivery: A local courier takes the package to the recipient’s address or a designated collection point. Once the package is received and receipt is confirmed, the shipping process is complete.
When each stage of the shipping process runs effectively, it helps optimize costs, travel time, and the customer’s shopping experience. That’s why choosing a shipping provider matters. Choose Paxel for safe, fast shipping and the convenience of checking shipping rates and tracking packages in one app.
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What Is Transit: Definition, Shipping Process, and Duration
When tracking a package that’s being shipped, you’ll usually see a status such as “in transit” or “out for delivery.” The term “in transit” can be confusing, especially if you’re sending a package for the first time. Let’s find out what it means!
What Does “In Transit” Mean?
Transit is part of the shipping process. It means your package is moving between locations along its delivery route.
A package may show an “in transit” status when it’s moving from the seller to the shipping provider’s warehouse or transit hub, or when it’s traveling between cities. In other words, the package is on its way but hasn’t reached its final destination.
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Your package may show an “in transit” status when it is:
• Traveling between warehouses
• Traveling between cities or countries
• Experiencing a delivery delay due to weather or force majeure
The “in transit” status usually doesn’t show your package’s exact location. However, your package is moving through the shipping provider’s logistics network.
What Does the Shipping Process Look Like?
Most packages follow a similar route through a shipping provider’s network. If you use Paxel, you can track your package directly in the app.
These are the stages you may see when tracking a package:
1. The sender has arranged the shipment
2. The order has been handed over to the shipping provider for processing
3. The order has arrived at a transit facility in the sender’s city
4. The order is sent to the recipient’s city by a feeder
5. The order has arrived at a transit facility in the recipient’s city
6. The courier is delivering the package
7. The package has arrived at its destination
A package may remain in transit for several days, depending on its size, the shipping distance, and the delivery service selected.
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Why Is My Package Still In Transit and Not Out for Delivery?
If your package still shows an “in transit” status, it means the package hasn’t reached the final delivery facility yet.
Several factors can affect how long transit takes, including:
• Delays between transit facilities caused by natural factors such as flooding, weather, or sudden natural disasters. In this situation, the shipping provider will usually notify you of the package’s estimated arrival time.
• During peak seasons (such as Eid, August, and the Christmas and New Year holidays), shipping providers usually receive a surge of orders. This affects operations at sorting and transit facilities, so your package may have to wait before it can be sent to your location.
• If you’re shipping a package internationally, customs processing may add to the delivery time. Your package may therefore remain in transit longer.
Your package will remain “in transit” until it is confirmed to have arrived at the final sorting facility in the recipient’s city. Transit times vary depending on the shipping distance. But don’t worry—you can always track your package to make sure it’s being processed.
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How Long Does Transit Take?
Transit time varies depending on the shipping distance and the provider’s policies. Normally, a package may spend up to 24 hours at each transit facility for sorting, recording, and routing. However, there’s no exact prediction because transit time depends on the service you choose and the shipping distance.
If your package appears to be stuck at one transit facility for more than three days, it’s a good idea to contact the shipping provider’s customer service team. Sometimes, a tracking issue can make your package appear stationary even though it’s already out for delivery.
If you want your package to arrive quickly, choose Paxel. Paxel offers sameday delivery, nextday delivery, and regular delivery (2–3 days). Besides fast delivery, you can easily track your package in the Paxel app. So, even though transit can usually take a while, Paxel can help speed things up for you!
