Let's take a peek at inspiring ideas from UMKMs especially culinary, from zero to hero, to make your business more profitable and skyrocketing.
Ingin melakukan sesuatu yang berbeda untuk bisnismu, tapi belum dapat inspirasi buat bikin jualan makin laris? Yuk, intip ide-ide inspiratif dari UMKM khususnya kuliner yang telah sukses, from zero to hero, untuk bikin bisnismu makin meroket, bahkan bisa jadi makanan khas daerah.
Seperti apa ide-ide inspiratif dari UMKM #PejuangOnline Paxel? Yuk simak penjelasan berikut ini:
1. Getuk Marem Magelang: Beralih dari Proses Tradisional ke Proses Modernisasi dengan Menyesuaikan Permintaan Pasar
Kuliner khas daerah tidak melulu menggunakan proses tradisional, Kamu bisa lebih kreatif dalam mengolah produk yakni dengan memanfaatkan mesin produksi atau melalui proses modernisasi.
Sejak berdiri pada tahun 1986, kini Getuk Marem Magelang telah menjadi makanan iconic sekaligus oleh-oleh khas Magelang. Saat awal berdiri, pembuatan Getuk Marem masih mengandalkan proses tradisional. Namun, kini prosesnya sudah modernisasi dengan bantuan alat-alat yang canggih sehingga lebih efektif dan efisien.
“Yang membedakan getuk dari generasi pertama dengan Getuk Marem Bu Hartini ini adalah prosesnya sudah modernisasi dan sudah mengikuti permintaan pasar dengan menambahkan rasa di setiap variannya. Total ada 4 lapisan getuk, yang pertama vanilla, raspberry, coklat, dan original,” ungkap Doroteus Angga, anak dari Bu Hartini (generasi kedua sekaligus pendiri Getuk Marem Magelang).
2. Crackers Lele Beleys: Mempertahankan Kualitas Produk agar Pelanggan tidak Kecewa
Seringkali produsen menyepelekan hal yang satu ini. Merasa produknya banyak yang order lantas mementingkan proses produksi tanpa memperhatikan kualitas. Supaya pelanggan tidak kecewa, kualitas produk merupakan hal yang utama dan harus selalu dikontrol.
Menurut owner Crackers Lele Beleys, mempertahankan kualitas produk adalah salah satu cara agar produknya bisa diminati pelanggan dan tidak membuat pelanggannya kecewa.
Untuk mempertahankan kualitas produk ini, Tya menerapkan tahapan mulai dari pemilihan bahan baku yang baik, memastikan proses produksi berjalan dengan baik, memperhatikan formula dari komposisi maupun resep dengan perhitungan yang pas, proses produksi sesuai SOP, packing hasil produksi harus higienis dan steril, hingga quality control sebelum dan setelah pengemasan (sebelum dikirim ke pelanggan).
“Sebisa mungkin saya memang wajib mengawasi setiap proses dari produksi. Kalaupun tidak sempat, ada karyawan yang sudah saya latih untuk menjalankan semua proses produksi sesuai SOP. Sehingga kegagalan hasil produksi bisa dihindari seminimal mungkin,” kata Tya.
3. Ayam Pio: Dikemas dengan Tepat
Setiap produk kuliner, tentu memerlukan perlakuan khusus dalam pengemasannya. Seperti halnya frozen food yang diproduksi Ayam Pio ini yang tidak lepas dari penggunaan kemasan yang tepat. “Dikemas dalam kondisi makanan benar-benar sudah dingin, baru dimasukkan ke mesin vakum, plastik, serta harus benar-benar yang sesuai ketentuan,” ujar Tatty.
Dengan pengemasan makanan yang tepat, paket akan sampai di tangan pelanggan dalam kondisi baik. Apalagi jika didukung dengan jasa pengiriman frozen food dari Paxel yang #TetapDingin.
4. Si MENUL: Memberikan Diskon Produk untuk Mempertahankan Pelanggan
Pemilik usaha kuliner Si MENUL tahu bakso asli Ngawi mempertahankan pelanggan loyal yang lebih dari 5x order dalam waktu 6 bulan dengan memberikan diskon atau potongan biaya kirim. Cara ini bisa banget Kamu praktekin untuk membuat usahamu makin cuan.
“Bentuk pemeliharaan atau merawat pelanggan setia biasa kami lakukan dengan memberikan diskon produk dengan minimal pembelian, bisa juga dengan potongan biaya kirim, atau pada momen momen tertentu seperti hari ulang tahun pelanggan, hari besar nasional dan keagamaan, juga dengan surprise yang kami lakukan secara dadakan,” terang Mbak Puspa yang dulu pernah 5 tahun bekerja di divisi khusus Customers Loyalty di sebuah perusahaan telekomunikasi.
5. Si MENUL: Memperluas Pasar dengan Memanfaatkan Jasa Pengiriman yang Menjangkau Banyak Area
Memperluas pasar tidak hanya dilakukan dengan mempromosikan produk melalui media sosial atau platform belanja online (marketplace), namun bisa juga dengan memanfaatkan jasa pengiriman yang menjangkau banyak area di Indonesia.
Si MENUL yang merupakan produk kuliner frozen food, bisa diorder dari Ngawi ke luar kota dengan menggunakan jasa pengiriman Paxel. “Target usaha di tahun 2022 adalah semakin meluaskan pasar ke kota-kota di Indonesia, memperkenalkan produk Si MENUL ke lebih banyak lagi konsumen, juga beberapa inovasi produk agar tetap diminati dan mengikuti permintaan dan tren pasar. Dan kami juga berharap Paxel bisa meluaskan lagi coverage areanya agar pelanggan kami yang saat ini berada di luar area jangkauan Paxel bisa merasakan kelezatan Si MENUL Tahu Bakso dalam hitungan 1x24 jam sejak produk kami kirimkan sehingga JAJAN SI MENUL BEDA KOTA bisa terwujud,” jelas Mbak Puspa.
Saat ini, Paxel telah menjangkau area Jakarta, Bogor, Depok, Tangerang, Tangerang Selatan, Bekasi, Cikarang, Sukabumi, Garut, Cirebon, Bandung, Tasikmalaya, Semarang, Sukoharjo, Solo, Magelang, Yogyakarta, Purwokerto, Cilacap, Tegal, Pekalongan, Surabaya, Sidoarjo, Pasuruan, Malang, Jember, Ngawi, Madiun, Kediri, Gresik, Banyuwangi, Denpasar, Makassar, Medan, Palembang, Lampung, Gowa, dan segera di kota lainnya!
6. Ayam Pio: Menggunakan Reseller untuk Meningkatkan Penjualan
Untuk meningkatkan penjualan sekaligus memperluas pelanggan, Kamu bisa mengikuti ide-ide inspiratif dari UMKM Ayam Pio. Bisnis yang dimiliki oleh Tatty ini sudah memiliki banyak reseller yang membantunya dalam mempromosikan produk. Hal ini membuat produk Ayam Pio bisa terjual di atas 100 ekor per harinya.
7. Nugget Misoa From Elena: Menggunakan PaxelMarket untuk Membantu Rekap Orderan
Selain bisa meningkatkan penjualan, marketplace kuliner PaxelMarket juga bisa membantu rekap orderan. “PaxelMarket sangat membantu saya untuk rekap orderan dan customer juga happy mendapat ongkir murah, terlebih untuk customer di luar Bali,” ungkap Essil, owner Nugget Misoa From Elena. Ide-ide inspiratif dari UMKM kuliner ini sangat solutif buat Kamu yang bisnisnya ramai orderan.
8. Si MENUL: Menghadapi Tantangan dengan Selalu Menyertakan Allah dalam Setiap Ikhtiar
Ide-ide inspiratif dari UMKM Si MENUL ini sangat menyentuh, karena setiap pelaku usaha tentu pernah menghadapi tantangan dalam menjalankan bisnisnya. Tantangan inilah yang menjadikan kita semakin kuat dalam membesarkan bisnis.
“Tekun, sabar, dan terus berinovasi serta selalu menyertakan Allah dalam setiap ikhtiar menjadi cara terkuat agar tetap bertahan dan bersemangat,” ungkap Mbak Puspa.
“Berdagang adalah hal yang menyenangkan. Bahwa 9 dari 10 pintu rezeki terbuka melalui berdagang. Berdagang dengan cara yang benar dapat menguatkan keimanan kita kepada Allah. Berdagang melatih otot kepasrahan kita kepada Allah bahwa sebaik dan sebagus apapun strategi dagang kita, tetap Allah-lah yang menggerakkan pelanggan untuk membeli dagangan kita,” imbuhnya.
Bisnis yang besar adalah bisnis yang ingin bertumbuh yang menghadapi banyak tantangan dengan sabar, telaten, dan lebih inovatif dalam mengembangkan produknya. Yuk, temukan ide-ide inspiratif dari UMKM dengan menyimak kisah hebat dari serial #PejuangOnlinePaxel yang dapat Kamu simak di website Paxel.co!
Related Article:
15 Market Snacks That Don't Spoil Easily and Last Long, Perfect for Souvenirs
Market snacks are not just food; they also bring nostalgia and the authentic taste of Indonesia. Their unique flavors, affordable prices, and diverse variations ensure that market snacks remain sought after, even with the emergence of many modern foods.
However, not all market snacks can last long. Many people prefer market snacks that don't spoil easily and last longer, making them suitable to be sent as souvenirs.
Read More: 7 Famous and Legendary Bandung Typical Souvenirs, Can Be Ordered Online from Home!
15 List of Long-Lasting Market Snacks
Here are 15 recommendations for market snacks that are long-lasting and can stay fresh for several days to weeks, making them suitable as souvenirs:
1. Lapis Legit Cake
Image Source: freepik.com
Lapis legit cake is known for its dense texture and rich flavor, made with many egg yolks and butter. This traditional snack is one of the market cakes that doesn't spoil easily and is suitable for souvenirs, as it can last up to 2 months if stored correctly.
2. Getuk Lindri
Getuk lindri is made from mashed cassava and shaped like colorful noodles. Getuk lindri can last up to 1 month in the freezer, especially if the shredded coconut is stored separately.
3. Tempeh Chips
Tempeh chips are one of the most popular market snacks. They are savory, crispy, and can last for weeks if stored in an airtight container.
4. Bakpia
Bakpia, a specialty of Yogyakarta, has a thin skin with fillings of green bean paste, chocolate, or cheese. They usually last 3–7 days depending on the variant and storage method.
Read More: 10 Popular Jogja Souvenirs and Their Prices, Must Try!
5. Kuping Gajah Chips
This sweet, spiral-shaped snack has a crispy texture and a rich, sweet taste. Kuping gajah can last long in an airtight jar.
6. Akar Kelapa Cake
This uniquely shaped traditional dry cake is known for being savory and crispy. It usually appears during Eid, but is also suitable as a souvenir because it lasts long.
7. Semprong Wafers
This thin, rolled-up wafer is very popular. With a sweet and crispy taste, semprong can last for months if stored properly.
8. Rengginang
This fried glutinous rice preparation produces a crispy texture. Rengginang is known as a long-lasting snack suitable for long-distance shipping, especially when it hasn't been fried yet.
Read More:7 Typical Malang Souvenirs You Must Bring Home!
9. Dodol
Dodol Garut or Dodol Betawi are both famous for their rich sweetness and various flavors. With its sticky and dense texture, dodol can last for several weeks.
10. Wajik
Made from glutinous rice and palm sugar, wajik has a sweet and rich taste. If wrapped properly, wajik can last up to 5–7 days, making it suitable as a souvenir. No wonder wajik is often referred to as one of the market snacks that don't spoil easily and are safe for long journeys.
11. Candied Nutmeg (Manisan Pala)
Image Source: sumberpost.com
This Betawi specialty snack has a sweet and refreshing taste. The preservation process with sugar makes candied nutmeg long-lasting and often chosen as a souvenir.
Read More: 7 Typical Jakarta Souvenirs that are Delicious and Popular
12. Sagon Cake
Sagon cake is made from shredded coconut and glutinous rice flour. It tastes sweet and savory, has a crispy texture, and can last for weeks.
13. Banana Chips
Banana chips are widely enjoyed for their sweet and savory taste. This market snack can last long if stored properly.
14. Cassava Chips
Besides bananas, cassava is also often made into chips with various flavors. They are long-lasting, light, and suitable for all ages.
15. Jenang Kudus
Jenang, a specialty of Kudus, is made from glutinous rice, coconut milk, and palm sugar. Its texture is similar to dodol, sweet, rich, and lasts for several weeks.
Tips for Carrying and Storing Market Snacks to Make Them Last
Want to bring market snacks that don't spoil easily on a long trip? Don't worry, there are several ways to keep the snacks delicious and long-lasting. Here are the tips:
Store in an airtight container to maintain crispness.Use vacuum sealing to make them last longer.Avoid direct heat exposure so they don't spoil quickly.Choose dry market snacks if you want to take them out of town.
Read More: 5 Ways to Deliver Food Out of Town Safely
Want to send market snacks to family or friends out of town? Just use Paxel! Heroes (Paxel couriers) are ready to pick up your package at home and deliver it to its destination quickly and safely. With Same-Day Delivery Service and a Food Safety Guarantee for up to Special Handling of Frozen Foods, your package will arrive safely and quickly without worry. Sharing the nostalgia of traditional treats and market snacks becomes even easier with Paxel.
10 Teacher’s Day Gift Ideas That Will Be Memorable Forever
Now is the perfect time to prepare a gift for your teacher. You can give something that’s both meaningful and practical to support the teaching and learning process. The right gift can be the simplest way to show appreciation for all the knowledge and care our unsung heroes have given. Here, you’ll find 10 Teacher’s Day gift ideas that are sure to be favorites.
Image Source: Unsplash.com
1. Stationery
Teachers are closely associated with writing and note-taking. That’s why giving them stationery such as smooth-ink pens, a colorful marker set, or an elegant notebook makes a thoughtful Teacher’s Day gift. These items are useful in the classroom and show that you value their everyday work.
2. Books
Books are always a great gift for anyone who loves learning and teaching. You can choose motivational books, biographies of education figures, or even light novels to accompany their free time. Books are gifts that can be enjoyed again and again, leaving a lasting impression.
3. Ornamental Plants
If you’d like to give something different, a small desk plant can be a unique Teacher’s Day present. Opt for low-maintenance plants like succulents or cacti. They’re practical, refreshing, and can brighten up a workspace while boosting energy throughout the day.
4. Personalized Mug or Water Bottle
Teachers often have busy schedules from morning until noon. A unique mug or reusable water bottle will surely come in handy. Adding a personal touch—such as printing their name or an inspirational quote makes the gift simple yet unforgettable.
5. Shopping Vouchers
If you’re unsure what to buy, vouchers are always a safe choice. They let teachers freely pick what they need. Whether it’s a voucher for books, supplies, or dining at a favorite restaurant, this gift is both practical and memorable.
6. Snack or Tea Hampers
Gifts that can be shared with family are always appreciated. You could prepare a hamper filled with snacks, cookies, or premium tea. Such gifts feel warm and comforting, perfect for unwinding after a long day of teaching.
Image Source: Unsplash.com
7. Accessories
If you want something more personal, simple accessories like a scarf, tie, or brooch can be thoughtful options. Though small, these gifts show your attention to detail and how well you know your teacher’s style.
8. Handmade Crafts
Handmade gifts always carry special value. You could create a scrapbook filled with memories, a handmade greeting card, or other creative works. Even if simple, such gifts feel more meaningful as they reflect your effort and sincerity.
9. Teaching Tools
Giving gifts that support their teaching activities can be very helpful. For example, you could choose a laser pointer, a portable speaker, or even a desk lamp to prepare materials. These practical items directly support their daily work.
10. Desk Calendar
Teachers usually have busy schedules. A desk calendar or planner with a stylish design helps them stay organized. Add motivational notes for each month, and the gift becomes even more personal and enjoyable.
11. Self-Care Package
Teaching every day can be tiring. A self-care set such as body lotion, aromatherapy, or a mini spa kit is a thoughtful way to show you care. This kind of gift helps teachers relax and feel appreciated for their hard work.
If you’re still unsure how to send your gifts safely, don’t worry. For every special occasion, Paxel is here to help. You can send hampers, books, or other items quickly and securely. That way, your Teacher’s Day gift will arrive right on time and make your teacher’s day even happier.
The Most Important Factor Supporting Business Success Is Its Vision
Some businesses immediately attract many customers when they first open, but others quickly shut down. Why does this happen? The difference lies in how they run their business. It has nothing to do with luck. Whoever is more prepared to face the realities of business will come out as the winner.Read More: Product Packaging Function: Maintaining Quality & Increasing Attractiveness People often say that the most important factor supporting business success is the vision behind it. But is that really true?Image Source: Unsplash.com
A Clear and Concrete Vision
Vision is one of the most essential factors for business success. If you don’t know where your business is heading, it will feel like walking through a dark tunnel.
Having a clear vision keeps you focused and resilient. It also guides your decisions when facing challenges. For example, if your vision is to open a new branch within five years, every decision you make should align with that goal, not just follow trends.Read More: Get to Know Harbolnas and Business Tips to Sell Well
Well-Managed Finances
Aside from vision, finances are the lifeblood of a business. Many businesses shut down not because their products are bad, but because their cash flow is poorly managed. That’s why you need to separate personal and business accounts from the very beginning.
Record income and expenses in detail, even if your business is still small. With proper bookkeeping, you’ll know when to cut costs, when to invest, and when it’s time to expand. A business with neat financial records is also more trusted by investors and partners.
Quality Products and Services
If your product is just average, customers might buy once but won’t return. But if your product is excellent and your service is friendly, customers will keep coming back. They may even become free promoters through word-of-mouth.Read More: 7 Online and Offline Promotion Strategies for Optimal Sales
Quality isn’t only measured by product materials—consistency is also crucial. When customers know they can expect the same positive experience every time, they won’t hesitate to recommend your business to others.
Adaptability
The market is always changing. In the past, businesses relied solely on physical stores; now online sales are key. If you refuse to learn new things, your business could be left behind.
Adaptability means choosing the right channels for your business—such as using social media for promotion, accepting digital payments, or adjusting products to meet evolving customer needs.
A Solid Team
When starting out, you might be able to handle most things on your own. But as your business grows, the workload becomes heavier. That’s when you need a reliable team.
A solid team makes production, customer service, and marketing more efficient. Having people who share your vision accelerates growth. Remember, teamwork can be the deciding factor between a stagnant business and a thriving one.
Image Source: Unsplash.com
Consistent Promotion
Business success also depends on promotion strategy. Even the best products won’t sell if no one knows about them.
Promotion isn’t a one-time thing—it must be consistent. You can start with social media, marketplaces, or even offline promotion in your local area. Consistency is what keeps your brand remembered.
Regular Evaluation
Running a business without evaluation is like running without knowing the distance. You should review your performance at least once a month. See which strategies are working and which ones need to change.
Evaluation helps you find solutions faster when problems arise. It also opens up opportunities for new ideas you might not have considered before.
Customer Focus
Customers are the reason your business can keep going. Listening to their feedback can be the most valuable source of ideas. By understanding their needs, you can adjust your products or services to be more on target. Customer satisfaction also means they are more likely to become loyal customers who provide steady income.
Final Note
The most important factor supporting business success is a combination of clear direction, well-managed finances, product quality, adaptability, teamwork, consistent promotion, regular evaluation, and customer focus. To support your journey, Paxel is ready to help with fast, secure, and practical delivery services so you can focus on growing your business with peace of mind.Read More: Same Day Delivery for Your Business, Fast and Hassle-Free
