Product Packaging Design: Definition, Principles and How to Make It

Memasarkan produk sendiri itu banyak tantangannya. Terlebih lagi, ketika kamu belum menguasai soal desain kemasan produk. Namun, jangan khawatir! Kami akan menjelaskan caranya di sini.

Apa itu Desain Kemasan Produk?

Sumber gambar: unsplash.com

Desain kemasan produk merupakan sebuah aspek penting dalam dunia bisnis, khususnya di sektor manufaktur dan distribusi.Secara sederhana, desain kemasan adalah proses pembuatan dan pengembangan wadah atau pembungkus suatu produk.

Selanjutnya, kamu perlu paham juga bahwa desain kemasan memiliki peran ganda. Yang pertama, melindungi produk di dalamnya dan yang kedua menjadi media komunikasi pemasaran. Dari sisi perlindungan, kemasan harus mampu menjaga kualitas produk dari berbagai risiko seperti benturan, tekanan, atau perubahan suhu.

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Sedangkan, dari sisi pemasaran, desain kemasan harus bisa menarik perhatian, memberikan informasi yang jelas tentang produk, dan menciptakan kesan yang baik sehingga mampu mempengaruhi keputusan pembelian konsumen.

Jadi, desain kemasan produk adalah suatu proses kreatif yang membutuhkan pemahaman mendalam tentang produk, target pasar, dan strategi branding. Desain kemasan yang baik seharusnya melindungi isi produk dengan efektif dan tetap berperan sebagai “wajah” dari produk tersebut.

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Prinsip Desain Kemasan Produk

Desain kemasan produk merupakan elemen penting dalam menarik perhatian konsumen dan mempengaruhi keputusan pembelian mereka. Berikut adalah beberapa prinsip desain kemasan produk yang perlu kamu perhatikan:

1. Kejelasan pesan: Kemasan harus dapat dengan jelas menyampaikan apa produk tersebut dan merek apa yang membuatnya. Konsumen biasanya hanya menghabiskan beberapa detik untuk melihat satu produk di rak toko. Jadi, pesan yang disampaikan harus singkat, jelas, dan mudah dipahami.
2. Daya Tarik Visual: Desain harus menarik dan mampu menonjol di antara produk lain di rak toko. Penggunaan warna, bentuk, dan gambar yang menarik dapat membantu mencapai tujuan ini.
3. Keaslian: Desain kemasan harus unik dan berbeda dari pesaing. Kamu bisa berkreasi pada bagian bentuk kemasan atau elemen desain grafisnya.
4. Kesesuaian: Desain kemasan harus sesuai dengan jenis produk di dalamnya. Misalnya, desain untuk produk anak-anak biasanya menggunakan warna cerah dan karakter kartun. Sedangkan produk mewah mungkin menggunakan bahan berkualitas tinggi dan palet warna yang lebih elegan.
5. Fungsionalitas: Kemasan harus fungsional. Jadi, kamu harus mempertimbangkan cara produk akan dibuka, ditutup, dan disimpan.
6. Kejujuran: Kemasan tidak boleh menyesatkan konsumen dengan menampilkan produk lebih baik atau lebih besar daripada kenyataannya.
7. Keamanan: Kemasan harus mampu melindungi produk di dalamnya dari kerusakan selama transportasi dan penyimpanan.
8. Informasi: Kemasan harus menyediakan informasi yang cukup tentang produk, termasuk instruksi penggunaan, bahan-bahan, tanggal kadaluarsa, dan informasi kontak produsen.

Dengan memperhatikan prinsip-prinsip ini, kamu dapat membuat desain kemasan produk yang sukses di pasaran.

Cara Membuat Desain Kemasan Produk dengan 5 Langkah Sederhana

Sumber gambar: unsplash.com

Membuat desain kemasan produk yang menarik dan efektif bisa menjadi kunci sukses dalam bisnismu. Jadi, coba terapkan 5 langkah sederhana ini:

1. Memahami Produk dan Target Pasar

Kenali produkmu dengan baik. Dengan kata lain, pahami ukuran, bentuk, dan karakteristiknya. Ini akan membantumu menentukan jenis kemasan yang tepat.

Selanjutnya, pahami siapa yang akan membeli produkmu. Apa yang mereka suka, apa yang mereka cari, dan bagaimana cara mereka berbelanja. Ini akan membantumu membuat desain yang relevan dengan kebutuhan mereka.

2. Menentukan Informasi Penting yang Harus Ada

Pastikan untuk memasukkan informasi dasar seperti nama produk, merek, dan bahan. Kemudian, jika produkmu membutuhkan instruksi khusus, pastikan untuk memasukkannya juga. Selanjutnya, sesuaikan dengan regulasi yang berlaku, terutama jika kamu menjual makanan atau produk kesehatan.

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3. Memilih Warna, Font, dan Gambar

Pilih warna yang mencerminkan merek produkmu dan menarik perhatian target pasar. Kemudian, gunakan font yang mudah dibaca untuk memudahkan calon pembeli. Jangan lupa pilih gambar berkualitas tinggi yang relevan dengan produkmu.

4. Membuat Desain yang Sederhana dan Fungsional

Jangan membebani kemasan dengan terlalu banyak elemen desain. Desain yang sederhana seringkali lebih efektif untuk pemasaran. Yang terpenting, pastikan kemasan mudah untuk dibuka, ditutup, dan disimpan.

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5. Menguji Desain

Buatlah mockup kemasan dan lihat bagaimana desainmu terlihat pada kemasan sebenarnya. Selanjutnya, coba minta pendapat dari orang lain, dan lakukan penyesuaian berdasarkan feedback yang mereka berikan.

Dengan mengikuti 5 langkah sederhana ini, kamu dapat menciptakan desain kemasan produk yang estetis, menarik, fungsional dan efektif dalam memikat perhatian konsumen serta menyampaikan informasi produk dengan jelas.

Nah, kalau desain kemasan produk kamu sudah oke, jangan lupa kirim produknya pakai Paxel bisa dikirim sameday atau nextday hingga dengan PaxelBig dan PaxelAmplop. Pasti cepat, pasti aman, pasti Paxel!

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The Safest Way to Ship Gold with Paxel

Sending precious metals to family in another city or region can feel stressful. #SahabatPaxel might worry that the item could get lost along the way or not even reach the recipient. But don’t worry, there are safe ways to make your gold shipment run smoothly. What Counts as Gold? Image Source: Unsplash.com Gold refers to certified precious metals (LM) in various weights. Items that fall into this category include: collectible gold coins, gold jewelry (rings, bracelets, necklaces, earrings), and gold-ornamented watches. Because of its high value, every gold shipment must be accompanied by official proof of ownership to ensure smooth verification and safe delivery. Factory certificates, purchase receipts, or appraisals from trusted jewelers will simplify the value declaration process and serve as the basis for insurance protection in case anything happens. Safe Ways to Ship Gold To ensure your gold shipment with Paxel goes smoothly and securely, here are the key steps to follow: 1. Preparation Stage Before packing, make sure you’ve fully documented your item: Take close-up photos from multiple angles.Photograph the certificate and record the serial number if available.For jewelry, write down the karat, weight, and model details. Keep all this data stored in the cloud for easy access if verification is needed. 2. Packing Stage To keep it safe in transit, follow this packing order: Place the item inside a small sturdy case, like a hard case or ring box.Wrap it tightly with 2–3 layers of bubble wrap and put it into an inner box that fits well.Fill all gaps with foam or crumpled paper so it won’t move.Place the inner box inside a strong outer carton and seal all edges using the H-tape method. For supporting documents (certificates), put them in a thin folder and place them inside the same inner box. If you prefer to ship the certificate separately for security, inform the recipient and record both tracking numbers. 3. Shipping Stage Once your package is ready: Open the Paxel app and select Send Package.Fill in complete sender and recipient details, including phone numbers and delivery notes if necessary.Choose the right service for your route: Sameday, Nextday, or Regular. Under item category, select High-Value Shipment, then provide a short description (e.g., “8-gram gold jewelry + certificate”) and declare the item’s value to activate insurance protection. Schedule the pickup at your address, review your order summary, then confirm payment. A Paxel courier will collect the package as scheduled, and you can track it in real time until it reaches the recipient. If the destination is an office or building, make sure a receptionist or PIC is ready to receive the package for smooth handover. When Should You Ship Gold? Image Source: Unsplash.com Avoid scheduling pickups too late at night since sorting takes time. Always choose earlier pickup slots on weekdays. For busy routes, select Same Day Delivery so the item arrives on the same day. If the recipient often moves around, ask them to stay available at a specific time and turn on tracking notifications in the app. Do You Need Insurance? Yes, insurance is highly recommended when shipping gold via Paxel. Because gold carries high value, the risk is also high if something unexpected happens, like packaging damage or loss in transit. By declaring the value of your gold and adding insurance in the Paxel app, you’ll be protected for up to Rp50 million, ensuring compensation according to the declared value. The insurance fee is only Rp2,500—a tiny cost compared to the potential loss if gold goes missing. This makes it a must for peace of mind. Why Ship Gold with Paxel? Shipping gold with Paxel frees you from anxiety all day. Paxel is certified with ISO 9001:2015 and ISO/IEC 27001:2013, ensuring every service is efficient, secure, and consistent. So, if you need a well-organized, trackable gold delivery service with home pickup, just choose Paxel.

29 Aug 2025

Guide to Shipping Valuables Safely to Their Destination

When you need to send jewelry, gadgets, or valuable documents to another city, it’s normal to feel anxious. You might worry about damage during transit, losing the package, or making mistakes in the process. That’s understandable the value is high and often carries emotional meaning too. To stay worry-free from the moment you send it until it’s received, follow this guide to shipping valuables. What Are Valuables? Image Source: Unsplash.com Valuables are packages worth over Rp1 million. According to Paxel’s terms, these are also referred to as High Value Shipments (HVS). What counts as valuables? Examples include jewelry, watches, precious metals, mobile phones, laptops, tablets, and important documents such as property certificates, vehicle registration papers (BPKB/STNK), passports, diplomas, checks, or stamped papers. These items require extra care due to higher risks and sometimes verification needs during handover. That’s why you can’t just send them carelessly. You must provide clear data and always use insurance protection for safety. Do This Before Shipping Valuables! To reduce anxiety, follow these steps before sending your items: Take photos of the item from multiple angles, keep purchase receipts or proof of ownership. For gadgets, record the IMEI/serial number and back up all personal data.For phones/laptops, perform a factory reset and remove SIM/SD cards. Disconnect linked accounts to prevent device lock during inspection.With Paxel, high-value shipments are covered by insurance protection of up to Rp50 million with affordable extra cost.Write the recipient’s name, active phone number, and detailed address. If sending to an office, include the floor/room number for faster handover. How to Pack Safely Image Source: Unsplash.com Don’t let your valuables get damaged because of poor packaging. Here’s the step-by-step packing guide: Wrap items with suitable materials: ziplock bags for documents or small jewelry, bubble wrap/foam for electronics. Use anti-static bags for electronic components.Add a small box or hard case as an inner box. Fill empty space with crumpled paper or foam so items don’t move around.Use the H-taping method on the outer box. Attach “Fragile/Handle With Care” stickers if needed. For documents, use a thick folder and mark “DO NOT FOLD.”After packing, perform a shake test. Gently shake the package—if you still hear movement, add more cushioning until it’s firm but not overly tight. How to Ship Valuables via Paxel App Paxel helps you send valuables securely. Here’s how: Open the Paxel appSelect Send PackageEnter sender & recipient detailsChoose service (Instant/Sameday/Nextday/Regular depending on route)Select the item type that High Value Shipment categoryWrite the item name & declare its value so insurance appliesSet pickup schedule & estimated arrivalReview summaryMake payment Once the order is active, you can track the status in real time and receive notifications until delivery is complete. Paxel couriers will pick up the package from your address at the scheduled time. Payment options include Paxel Credit, e-wallets, and Cash on Pickup. Ensuring Valuables Arrive Safely To ensure safe delivery, ask the recipient to be available at the chosen time. If verification is required, they should prepare an ID card or employee badge so the courier hands it over to the correct person. With Paxel, you can also share a tracking link from the app so the recipient can monitor the package’s journey. Paxel is ISO/IEC 27001:2013 certified for Information Security Management Systems, proof of their commitment to safeguarding customer data and business operations under strict standards. So, there’s no need to worry about the safety of your items and data. In the end, peace of mind comes from a smooth delivery process. If you plan to send valuables, whether within the same city or intercity, choose Paxel.

29 Aug 2025

How to Send Documents for Same-Day Delivery from the Office Without Hassle

Anyone working in an office has surely faced tight deadlines. For example, you may need to send documents to a client’s office today, but you don’t have time to go out because of piled-up tasks. Relax. Now, you can send documents to arrive the same day directly from your home or office—without queues and without stress. The key lies in proper preparation and Paxel’s pickup feature. What Documents Should Be Sent with Same-Day Delivery?Image Source: Unsplash.com All important documents should be sent via same-day delivery service to avoid the drama of delays. What counts as important documents? Any official, urgent, or time-sensitive paperwork. Examples include employment contracts, business agreements, legal documents such as deeds, certificates, and vehicle registration papers (STNK/BPKB), tender documents, and banking papers such as checks and giro slips. These documents are usually required quickly by the recipient, and even slight delays could result in a failed transaction, broken cooperation, or even legal problems. You cannot underestimate their delivery, because the real value of these documents is not just the paper itself but the significant consequences if they are delayed or lost. With same-day delivery, those risks are minimized and your reputation as the sender remains intact. Preparing Documents for Delivery Image Source: Unsplash.com Before sending important documents, you must pack them properly to avoid issues during transit. Not sure how? Just follow these steps: Use a high-quality folio/kraft envelope that won’t tear easily to protect your documents.Add a thin cardboard sheet inside as reinforcement to prevent bending.Place the documents inside a waterproof plastic sleeve before putting them in the main envelope.Seal the envelope tightly with tape and write “DOCUMENTS — DO NOT FOLD” on the front.Clearly write recipient details: name, active phone number, complete address, and sender details.If there are attachments like a flash drive, place them in a separate pouch inside the envelope to avoid scratching the papers.Avoid excessive stapling, as it may tear during sorting. How to Send from Home or Office You can safely send important documents through Paxel’s same-day delivery service. The process is simple: Open the Paxel app and select Send Package.Enter recipient details: full name, address, phone number, and instructions (e.g., “leave with receptionist”).Fill in sender details: name, pickup address, phone number, and notes if needed.Choose a service that supports same-day delivery. Check the Instant/Sameday options shown in the app.Under item category, select Documents and briefly describe the contents (contract, invoice, etc.).Schedule pickup at your home/office and choose the estimated delivery time. Make sure you’re available when the courier arrives.Review the summary, choose a payment method, and confirm the order.Track your shipment in real time. If needed, enable notifications to get updates when the package is picked up, in transit, and delivered. Delivery success depends on distance, route, and pickup time. The app will show an estimated arrival time based on your area. Also, ensure the pickup is not scheduled too late in the evening to allow enough processing time. If the destination is an office, consider their receptionist hours so the package won’t be held up. Tips for Peace of Mind When Sending Documents Sending documents can sometimes make you anxious, especially while they’re still in transit. Here are some tips to help you feel more at ease: Always keep the digital receipt provided in the app. This ensures you still have proof of shipment even if your internet connection drops or an error occurs.Share the tracking link with the recipient so they can see the package’s status directly, saving you from repeatedly explaining where it is.For high-value documents like deeds, certificates, BPKB, or STNK, add insurance according to the default value provided and make sure the package contents comply with shipping regulations. At the end of the day, sending documents from home or office should be efficient. Choose a service that lets you stay focused on your main work while the logistics are handled by professionals. Don’t bother carrying files outside, sweating in traffic, or scrambling for a courier at the last minute. The delivery flow must be clear, trackable, and flexible. If you need to send documents the same day, use Paxel’s same-day delivery service. You can arrange pickup from home, check the estimated arrival time in the app, and choose the service that matches your route. Paxel makes everything easier, keeps your work safe, and ensures your day runs smoothly.

29 Aug 2025