Product Packaging Design: Definition, Principles and How to Make It

Memasarkan produk sendiri itu banyak tantangannya. Terlebih lagi, ketika kamu belum menguasai soal desain kemasan produk. Namun, jangan khawatir! Kami akan menjelaskan caranya di sini.

Apa itu Desain Kemasan Produk?

Sumber gambar: unsplash.com

Desain kemasan produk merupakan sebuah aspek penting dalam dunia bisnis, khususnya di sektor manufaktur dan distribusi.Secara sederhana, desain kemasan adalah proses pembuatan dan pengembangan wadah atau pembungkus suatu produk.

Selanjutnya, kamu perlu paham juga bahwa desain kemasan memiliki peran ganda. Yang pertama, melindungi produk di dalamnya dan yang kedua menjadi media komunikasi pemasaran. Dari sisi perlindungan, kemasan harus mampu menjaga kualitas produk dari berbagai risiko seperti benturan, tekanan, atau perubahan suhu.

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Sedangkan, dari sisi pemasaran, desain kemasan harus bisa menarik perhatian, memberikan informasi yang jelas tentang produk, dan menciptakan kesan yang baik sehingga mampu mempengaruhi keputusan pembelian konsumen.

Jadi, desain kemasan produk adalah suatu proses kreatif yang membutuhkan pemahaman mendalam tentang produk, target pasar, dan strategi branding. Desain kemasan yang baik seharusnya melindungi isi produk dengan efektif dan tetap berperan sebagai “wajah” dari produk tersebut.

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Prinsip Desain Kemasan Produk

Desain kemasan produk merupakan elemen penting dalam menarik perhatian konsumen dan mempengaruhi keputusan pembelian mereka. Berikut adalah beberapa prinsip desain kemasan produk yang perlu kamu perhatikan:

1. Kejelasan pesan: Kemasan harus dapat dengan jelas menyampaikan apa produk tersebut dan merek apa yang membuatnya. Konsumen biasanya hanya menghabiskan beberapa detik untuk melihat satu produk di rak toko. Jadi, pesan yang disampaikan harus singkat, jelas, dan mudah dipahami.
2. Daya Tarik Visual: Desain harus menarik dan mampu menonjol di antara produk lain di rak toko. Penggunaan warna, bentuk, dan gambar yang menarik dapat membantu mencapai tujuan ini.
3. Keaslian: Desain kemasan harus unik dan berbeda dari pesaing. Kamu bisa berkreasi pada bagian bentuk kemasan atau elemen desain grafisnya.
4. Kesesuaian: Desain kemasan harus sesuai dengan jenis produk di dalamnya. Misalnya, desain untuk produk anak-anak biasanya menggunakan warna cerah dan karakter kartun. Sedangkan produk mewah mungkin menggunakan bahan berkualitas tinggi dan palet warna yang lebih elegan.
5. Fungsionalitas: Kemasan harus fungsional. Jadi, kamu harus mempertimbangkan cara produk akan dibuka, ditutup, dan disimpan.
6. Kejujuran: Kemasan tidak boleh menyesatkan konsumen dengan menampilkan produk lebih baik atau lebih besar daripada kenyataannya.
7. Keamanan: Kemasan harus mampu melindungi produk di dalamnya dari kerusakan selama transportasi dan penyimpanan.
8. Informasi: Kemasan harus menyediakan informasi yang cukup tentang produk, termasuk instruksi penggunaan, bahan-bahan, tanggal kadaluarsa, dan informasi kontak produsen.

Dengan memperhatikan prinsip-prinsip ini, kamu dapat membuat desain kemasan produk yang sukses di pasaran.

Cara Membuat Desain Kemasan Produk dengan 5 Langkah Sederhana

Sumber gambar: unsplash.com

Membuat desain kemasan produk yang menarik dan efektif bisa menjadi kunci sukses dalam bisnismu. Jadi, coba terapkan 5 langkah sederhana ini:

1. Memahami Produk dan Target Pasar

Kenali produkmu dengan baik. Dengan kata lain, pahami ukuran, bentuk, dan karakteristiknya. Ini akan membantumu menentukan jenis kemasan yang tepat.

Selanjutnya, pahami siapa yang akan membeli produkmu. Apa yang mereka suka, apa yang mereka cari, dan bagaimana cara mereka berbelanja. Ini akan membantumu membuat desain yang relevan dengan kebutuhan mereka.

2. Menentukan Informasi Penting yang Harus Ada

Pastikan untuk memasukkan informasi dasar seperti nama produk, merek, dan bahan. Kemudian, jika produkmu membutuhkan instruksi khusus, pastikan untuk memasukkannya juga. Selanjutnya, sesuaikan dengan regulasi yang berlaku, terutama jika kamu menjual makanan atau produk kesehatan.

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3. Memilih Warna, Font, dan Gambar

Pilih warna yang mencerminkan merek produkmu dan menarik perhatian target pasar. Kemudian, gunakan font yang mudah dibaca untuk memudahkan calon pembeli. Jangan lupa pilih gambar berkualitas tinggi yang relevan dengan produkmu.

4. Membuat Desain yang Sederhana dan Fungsional

Jangan membebani kemasan dengan terlalu banyak elemen desain. Desain yang sederhana seringkali lebih efektif untuk pemasaran. Yang terpenting, pastikan kemasan mudah untuk dibuka, ditutup, dan disimpan.

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5. Menguji Desain

Buatlah mockup kemasan dan lihat bagaimana desainmu terlihat pada kemasan sebenarnya. Selanjutnya, coba minta pendapat dari orang lain, dan lakukan penyesuaian berdasarkan feedback yang mereka berikan.

Dengan mengikuti 5 langkah sederhana ini, kamu dapat menciptakan desain kemasan produk yang estetis, menarik, fungsional dan efektif dalam memikat perhatian konsumen serta menyampaikan informasi produk dengan jelas.

Nah, kalau desain kemasan produk kamu sudah oke, jangan lupa kirim produknya pakai Paxel bisa dikirim sameday atau nextday hingga dengan PaxelBig dan PaxelAmplop. Pasti cepat, pasti aman, pasti Paxel!

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15 Market Snacks That Don't Spoil Easily and Last Long, Perfect for Souvenirs

Market snacks are not just food; they also bring nostalgia and the authentic taste of Indonesia. Their unique flavors, affordable prices, and diverse variations ensure that market snacks remain sought after, even with the emergence of many modern foods. However, not all market snacks can last long. Many people prefer market snacks that don't spoil easily and last longer, making them suitable to be sent as souvenirs. Read More: 7 Famous and Legendary Bandung Typical Souvenirs, Can Be Ordered Online from Home! 15 List of Long-Lasting Market Snacks Here are 15 recommendations for market snacks that are long-lasting and can stay fresh for several days to weeks, making them suitable as souvenirs: 1. Lapis Legit Cake Image Source: freepik.com Lapis legit cake is known for its dense texture and rich flavor, made with many egg yolks and butter. This traditional snack is one of the market cakes that doesn't spoil easily and is suitable for souvenirs, as it can last up to 2 months if stored correctly. 2. Getuk Lindri Getuk lindri is made from mashed cassava and shaped like colorful noodles. Getuk lindri can last up to 1 month in the freezer, especially if the shredded coconut is stored separately. 3. Tempeh Chips Tempeh chips are one of the most popular market snacks. They are savory, crispy, and can last for weeks if stored in an airtight container. 4. Bakpia Bakpia, a specialty of Yogyakarta, has a thin skin with fillings of green bean paste, chocolate, or cheese. They usually last 3–7 days depending on the variant and storage method. Read More: 10 Popular Jogja Souvenirs and Their Prices, Must Try! 5. Kuping Gajah Chips This sweet, spiral-shaped snack has a crispy texture and a rich, sweet taste. Kuping gajah can last long in an airtight jar. 6. Akar Kelapa Cake This uniquely shaped traditional dry cake is known for being savory and crispy. It usually appears during Eid, but is also suitable as a souvenir because it lasts long. 7. Semprong Wafers This thin, rolled-up wafer is very popular. With a sweet and crispy taste, semprong can last for months if stored properly. 8. Rengginang This fried glutinous rice preparation produces a crispy texture. Rengginang is known as a long-lasting snack suitable for long-distance shipping, especially when it hasn't been fried yet. Read More:7 Typical Malang Souvenirs You Must Bring Home! 9. Dodol Dodol Garut or Dodol Betawi are both famous for their rich sweetness and various flavors. With its sticky and dense texture, dodol can last for several weeks. 10. Wajik Made from glutinous rice and palm sugar, wajik has a sweet and rich taste. If wrapped properly, wajik can last up to 5–7 days, making it suitable as a souvenir. No wonder wajik is often referred to as one of the market snacks that don't spoil easily and are safe for long journeys. 11. Candied Nutmeg (Manisan Pala) Image Source: sumberpost.com This Betawi specialty snack has a sweet and refreshing taste. The preservation process with sugar makes candied nutmeg long-lasting and often chosen as a souvenir. Read More: 7 Typical Jakarta Souvenirs that are Delicious and Popular 12. Sagon Cake Sagon cake is made from shredded coconut and glutinous rice flour. It tastes sweet and savory, has a crispy texture, and can last for weeks. 13. Banana Chips Banana chips are widely enjoyed for their sweet and savory taste. This market snack can last long if stored properly. 14. Cassava Chips Besides bananas, cassava is also often made into chips with various flavors. They are long-lasting, light, and suitable for all ages. 15. Jenang Kudus Jenang, a specialty of Kudus, is made from glutinous rice, coconut milk, and palm sugar. Its texture is similar to dodol, sweet, rich, and lasts for several weeks. Tips for Carrying and Storing Market Snacks to Make Them Last Want to bring market snacks that don't spoil easily on a long trip? Don't worry, there are several ways to keep the snacks delicious and long-lasting. Here are the tips: Store in an airtight container to maintain crispness.Use vacuum sealing to make them last longer.Avoid direct heat exposure so they don't spoil quickly.Choose dry market snacks if you want to take them out of town. Read More: 5 Ways to Deliver Food Out of Town Safely Want to send market snacks to family or friends out of town? Just use Paxel! Heroes (Paxel couriers) are ready to pick up your package at home and deliver it to its destination quickly and safely. With Same-Day Delivery Service and a Food Safety Guarantee for up to Special Handling of Frozen Foods, your package will arrive safely and quickly without worry. Sharing the nostalgia of traditional treats and market snacks becomes even easier with Paxel.

15 Sep 2025

10 Teacher’s Day Gift Ideas That Will Be Memorable Forever

Now is the perfect time to prepare a gift for your teacher. You can give something that’s both meaningful and practical to support the teaching and learning process. The right gift can be the simplest way to show appreciation for all the knowledge and care our unsung heroes have given. Here, you’ll find 10 Teacher’s Day gift ideas that are sure to be favorites. Image Source: Unsplash.com 1. Stationery Teachers are closely associated with writing and note-taking. That’s why giving them stationery such as smooth-ink pens, a colorful marker set, or an elegant notebook makes a thoughtful Teacher’s Day gift. These items are useful in the classroom and show that you value their everyday work. 2. Books Books are always a great gift for anyone who loves learning and teaching. You can choose motivational books, biographies of education figures, or even light novels to accompany their free time. Books are gifts that can be enjoyed again and again, leaving a lasting impression. 3. Ornamental Plants If you’d like to give something different, a small desk plant can be a unique Teacher’s Day present. Opt for low-maintenance plants like succulents or cacti. They’re practical, refreshing, and can brighten up a workspace while boosting energy throughout the day. 4. Personalized Mug or Water Bottle Teachers often have busy schedules from morning until noon. A unique mug or reusable water bottle will surely come in handy. Adding a personal touch—such as printing their name or an inspirational quote makes the gift simple yet unforgettable. 5. Shopping Vouchers If you’re unsure what to buy, vouchers are always a safe choice. They let teachers freely pick what they need. Whether it’s a voucher for books, supplies, or dining at a favorite restaurant, this gift is both practical and memorable. 6. Snack or Tea Hampers Gifts that can be shared with family are always appreciated. You could prepare a hamper filled with snacks, cookies, or premium tea. Such gifts feel warm and comforting, perfect for unwinding after a long day of teaching. Image Source: Unsplash.com 7. Accessories If you want something more personal, simple accessories like a scarf, tie, or brooch can be thoughtful options. Though small, these gifts show your attention to detail and how well you know your teacher’s style. 8. Handmade Crafts Handmade gifts always carry special value. You could create a scrapbook filled with memories, a handmade greeting card, or other creative works. Even if simple, such gifts feel more meaningful as they reflect your effort and sincerity. 9. Teaching Tools Giving gifts that support their teaching activities can be very helpful. For example, you could choose a laser pointer, a portable speaker, or even a desk lamp to prepare materials. These practical items directly support their daily work. 10. Desk Calendar Teachers usually have busy schedules. A desk calendar or planner with a stylish design helps them stay organized. Add motivational notes for each month, and the gift becomes even more personal and enjoyable. 11. Self-Care Package Teaching every day can be tiring. A self-care set such as body lotion, aromatherapy, or a mini spa kit is a thoughtful way to show you care. This kind of gift helps teachers relax and feel appreciated for their hard work. If you’re still unsure how to send your gifts safely, don’t worry. For every special occasion, Paxel is here to help. You can send hampers, books, or other items quickly and securely. That way, your Teacher’s Day gift will arrive right on time and make your teacher’s day even happier.

14 Sep 2025

The Most Important Factor Supporting Business Success Is Its Vision

Some businesses immediately attract many customers when they first open, but others quickly shut down. Why does this happen? The difference lies in how they run their business. It has nothing to do with luck. Whoever is more prepared to face the realities of business will come out as the winner.Read More: Product Packaging Function: Maintaining Quality & Increasing Attractiveness People often say that the most important factor supporting business success is the vision behind it. But is that really true?Image Source: Unsplash.com A Clear and Concrete Vision Vision is one of the most essential factors for business success. If you don’t know where your business is heading, it will feel like walking through a dark tunnel. Having a clear vision keeps you focused and resilient. It also guides your decisions when facing challenges. For example, if your vision is to open a new branch within five years, every decision you make should align with that goal, not just follow trends.Read More: Get to Know Harbolnas and Business Tips to Sell Well Well-Managed Finances Aside from vision, finances are the lifeblood of a business. Many businesses shut down not because their products are bad, but because their cash flow is poorly managed. That’s why you need to separate personal and business accounts from the very beginning. Record income and expenses in detail, even if your business is still small. With proper bookkeeping, you’ll know when to cut costs, when to invest, and when it’s time to expand. A business with neat financial records is also more trusted by investors and partners. Quality Products and Services If your product is just average, customers might buy once but won’t return. But if your product is excellent and your service is friendly, customers will keep coming back. They may even become free promoters through word-of-mouth.Read More: 7 Online and Offline Promotion Strategies for Optimal Sales Quality isn’t only measured by product materials—consistency is also crucial. When customers know they can expect the same positive experience every time, they won’t hesitate to recommend your business to others. Adaptability The market is always changing. In the past, businesses relied solely on physical stores; now online sales are key. If you refuse to learn new things, your business could be left behind. Adaptability means choosing the right channels for your business—such as using social media for promotion, accepting digital payments, or adjusting products to meet evolving customer needs. A Solid Team When starting out, you might be able to handle most things on your own. But as your business grows, the workload becomes heavier. That’s when you need a reliable team. A solid team makes production, customer service, and marketing more efficient. Having people who share your vision accelerates growth. Remember, teamwork can be the deciding factor between a stagnant business and a thriving one. Image Source: Unsplash.com Consistent Promotion Business success also depends on promotion strategy. Even the best products won’t sell if no one knows about them. Promotion isn’t a one-time thing—it must be consistent. You can start with social media, marketplaces, or even offline promotion in your local area. Consistency is what keeps your brand remembered. Regular Evaluation Running a business without evaluation is like running without knowing the distance. You should review your performance at least once a month. See which strategies are working and which ones need to change. Evaluation helps you find solutions faster when problems arise. It also opens up opportunities for new ideas you might not have considered before. Customer Focus Customers are the reason your business can keep going. Listening to their feedback can be the most valuable source of ideas. By understanding their needs, you can adjust your products or services to be more on target. Customer satisfaction also means they are more likely to become loyal customers who provide steady income. Final Note The most important factor supporting business success is a combination of clear direction, well-managed finances, product quality, adaptability, teamwork, consistent promotion, regular evaluation, and customer focus. To support your journey, Paxel is ready to help with fast, secure, and practical delivery services so you can focus on growing your business with peace of mind.Read More: Same Day Delivery for Your Business, Fast and Hassle-Free

16 Sep 2025