Product Bundling: Definition, Benefits, and Types

Dalam meningkatkan penjualan, pelaku usaha memerlukan strategi yang tepat untuk menarik minat pelanggan. Salah satu strategi yang dapat diterapkan adalah bundling produk. Strategi bundling ini terbukti cukup efektif dengan memberikan keuntungan bagi konsumen, sekaligus keuntungan bagi penjual. Simak artikel ini yang membahas tentang pengertian bundling, manfaat, dan jenis-jenisnya. 

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Apa itu Bundling Produk dalam Bisnis? 

Bundling artinya adalah strategi pemasaran di mana beberapa produk ditawarkan dalam satu kemasan atau satu paket dengan harga khusus. Tujuan dari bundling sendiri adalah mendorong pelanggan untuk membeli lebih banyak produk dengan harga yang lebih hemat. Disamping itu, strategi ini dapat meningkatkan volume penjualan bisnismu dengan terjualnya beberapa jenis produk bisnismu. 

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Strategi ini cocok untuk berbagai bisnis, seperti makanan, elektronik hingga produk fesyen maupun kecantikan. Misalnya, bisnis kamu menjual makanan korea, kamu dapat membuat paket bundling dari beberapa produk seperti paket lengkap hemat; ramyeon, kimbab dan banana milk.  

Manfaat Bundling Produk

Sebelum bisnis kamu menerapkan strategi ini, kamu perlu tahu keuntungan atau manfaat bundling produk bagi bisnis. Berikut beberapa manfaat yang bisa bisnismu dapatkan dari menjalankan strategi bundling: 

1. Meningkatkan Volume Penjualan 

Strategi bundling membuat beberapa produk bisnis kamu terjual sehingga pelanggan akan mengeluarkan lebih banyak uang. Hal tersebut tentunya akan meningkatkan volume atau jumlah penjualan.

2. Menghabiskan Stok Produk Lama

Strategi bundling juga bisa menjadi pilihan untuk menjual produk yang kurang diminati. Di mana kamu bisa menggabungkan produk tersebut dengan produk yang sedang populer. Hal tersebut akan membantu stok lama bisa terjual tanpa mengeluarkan diskon besar.

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3. Memperkenalkan Produk Baru

Konsumen cenderung tertarik dengan penawaran yang lebih hemat. Bundling produk dapat menjadi cara untuk memperkenalkan produk baru kepada pelanggan melalui produk yang  populer atau sudah dikenal dan disukai.

4. Efisiensi Pemasaran

Bundling produk memungkinkan promosi beberapa produk sekaligus dalam satu campaign atau dalam halnya ‘paket’, sehingga biayanya lebih hemat. Strategi ini dapat meningkatkan efisiensi pemasaran dengan mengurangi biaya promosi dan hemat waktu. 

Jenis-Jenis Bundling Produk

Strategi bundling produk sendiri terbagi menjadi beberapa jenis yang dapat kamu sesuaikan dengan tujuan dan pelanggan bisnismu. Berikut ini berbagai jenis strategi bundling yang umum digunakan dalam bisnis: 

1. Pure Bundling

Pada jenis ini, produk hanya dapat dibeli dalam bentuk paket dan tidak tersedia secara terpisah. Di mana produk tersebut memang hanya tersedia dalam bentuk bundling atau paket saja. 

2. Mixed Bundling

Dalam Mixed Bundling, kamu bisa menawarkan produk secara satuan atau dalam paket. Harga bundling tersebut harus kamu tawarkan lebih murah dibandingkan total harga satuannya. Misalnya, kamu menjual produk body care seperti face wash, body wash dan deodorant secara terpisah atau dalam bentuk satu set atau paket. 

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3. Cross-Sell Bundling

Strategi bundling ini menggabungkan produk utama dan produk pelengkap. Di mana pelanggan bisnismu nantinya hanya akan mendapatkan produk pelengkap dengan membeli paket budling tersebut. 

4. Gifting Bundle 

Bundling produk ini biasanya hanya ditawarkan pada momen tertentu seperti Lebaran, Natal atau Valentine. Kamu bisa menawarkan bundling dalam bentuk hampers untuk meningkatkan penjualan di momen-momen spesial tersebut.

Tips Membuat Bundling Produk yang Tepat dan Menarik

Setelah memahami pengertian Bundling dan jenisnya, pastikan kamu menggunakan strategi yang tepat. Berikut ini tips membuat bundling produk yang tepat dan menarik. 

1. Pahami Kebutuhan Pelanggan 

Pastikan kamu membuat bundling berdasarkan kebiasaan dan kebutuhan pelanggan. Misalnya, jika target pasar bisnis kamu adalah ibu rumah tangga, kamu bisa menawarkan paket yang sesuai dan dibutuhkan olehnya. 

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2. Tawarkan Harga yang Lebih Hemat 

Pastikan harga bundling yang kamu tawarkan terlihat lebih hemat dibanding membeli produk secara terpisah atau satuan, sehingga pelanggan merasa mendapat nilai lebih dari bundling tersebut. 

3. Promosikan dengan Visual yang Menarik 

Supaya dapat menarik perhatian pelanggan, pastikan kamu gunakan gambar dan desain yang menarik saat memasarkan bundling, baik itu di media sosial, marketplace, maupun toko offline. 

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4. Kombinasikan Produk untuk A/B Testing

Terakhir, kamu bisa tawarkan beberapa bundling produk dengan kombinasikan produknya untuk A/B Testing. Hal ini akan membantumu melihat mana paket  atau bundling yang tepat dan paling diminati. 

Bundling produk merupakan strategi pemasaran yang efektif untuk meningkatkan penjualan sekaligus menguntungkan bagi konsumen. Dengan memilih jenis bundling yang tepat dan merancang penawaran secara strategis, bisnismu dapat memperluas jangkauan pasar, meningkatkan loyalitas pelanggan hingga memberikan pengalaman belanja yang lebih menyenangkan. Untuk pengiriman produk bisnismu, kamu bisa menggunakan Jasa Pengiriman Paxel, mulai dari Sameday, Nextday, Regular hingga PaxelBig dan PaxelAmplop. 

The Safest Way to Ship Gold with Paxel

Sending precious metals to family in another city or region can feel stressful. #SahabatPaxel might worry that the item could get lost along the way or not even reach the recipient. But don’t worry, there are safe ways to make your gold shipment run smoothly. What Counts as Gold? Image Source: Unsplash.com Gold refers to certified precious metals (LM) in various weights. Items that fall into this category include: collectible gold coins, gold jewelry (rings, bracelets, necklaces, earrings), and gold-ornamented watches. Because of its high value, every gold shipment must be accompanied by official proof of ownership to ensure smooth verification and safe delivery. Factory certificates, purchase receipts, or appraisals from trusted jewelers will simplify the value declaration process and serve as the basis for insurance protection in case anything happens. Safe Ways to Ship Gold To ensure your gold shipment with Paxel goes smoothly and securely, here are the key steps to follow: 1. Preparation Stage Before packing, make sure you’ve fully documented your item: Take close-up photos from multiple angles.Photograph the certificate and record the serial number if available.For jewelry, write down the karat, weight, and model details. Keep all this data stored in the cloud for easy access if verification is needed. 2. Packing Stage To keep it safe in transit, follow this packing order: Place the item inside a small sturdy case, like a hard case or ring box.Wrap it tightly with 2–3 layers of bubble wrap and put it into an inner box that fits well.Fill all gaps with foam or crumpled paper so it won’t move.Place the inner box inside a strong outer carton and seal all edges using the H-tape method. For supporting documents (certificates), put them in a thin folder and place them inside the same inner box. If you prefer to ship the certificate separately for security, inform the recipient and record both tracking numbers. 3. Shipping Stage Once your package is ready: Open the Paxel app and select Send Package.Fill in complete sender and recipient details, including phone numbers and delivery notes if necessary.Choose the right service for your route: Sameday, Nextday, or Regular. Under item category, select High-Value Shipment, then provide a short description (e.g., “8-gram gold jewelry + certificate”) and declare the item’s value to activate insurance protection. Schedule the pickup at your address, review your order summary, then confirm payment. A Paxel courier will collect the package as scheduled, and you can track it in real time until it reaches the recipient. If the destination is an office or building, make sure a receptionist or PIC is ready to receive the package for smooth handover. When Should You Ship Gold? Image Source: Unsplash.com Avoid scheduling pickups too late at night since sorting takes time. Always choose earlier pickup slots on weekdays. For busy routes, select Same Day Delivery so the item arrives on the same day. If the recipient often moves around, ask them to stay available at a specific time and turn on tracking notifications in the app. Do You Need Insurance? Yes, insurance is highly recommended when shipping gold via Paxel. Because gold carries high value, the risk is also high if something unexpected happens, like packaging damage or loss in transit. By declaring the value of your gold and adding insurance in the Paxel app, you’ll be protected for up to Rp50 million, ensuring compensation according to the declared value. The insurance fee is only Rp2,500—a tiny cost compared to the potential loss if gold goes missing. This makes it a must for peace of mind. Why Ship Gold with Paxel? Shipping gold with Paxel frees you from anxiety all day. Paxel is certified with ISO 9001:2015 and ISO/IEC 27001:2013, ensuring every service is efficient, secure, and consistent. So, if you need a well-organized, trackable gold delivery service with home pickup, just choose Paxel.

29 Aug 2025

Guide to Shipping Valuables Safely to Their Destination

When you need to send jewelry, gadgets, or valuable documents to another city, it’s normal to feel anxious. You might worry about damage during transit, losing the package, or making mistakes in the process. That’s understandable the value is high and often carries emotional meaning too. To stay worry-free from the moment you send it until it’s received, follow this guide to shipping valuables. What Are Valuables? Image Source: Unsplash.com Valuables are packages worth over Rp1 million. According to Paxel’s terms, these are also referred to as High Value Shipments (HVS). What counts as valuables? Examples include jewelry, watches, precious metals, mobile phones, laptops, tablets, and important documents such as property certificates, vehicle registration papers (BPKB/STNK), passports, diplomas, checks, or stamped papers. These items require extra care due to higher risks and sometimes verification needs during handover. That’s why you can’t just send them carelessly. You must provide clear data and always use insurance protection for safety. Do This Before Shipping Valuables! To reduce anxiety, follow these steps before sending your items: Take photos of the item from multiple angles, keep purchase receipts or proof of ownership. For gadgets, record the IMEI/serial number and back up all personal data.For phones/laptops, perform a factory reset and remove SIM/SD cards. Disconnect linked accounts to prevent device lock during inspection.With Paxel, high-value shipments are covered by insurance protection of up to Rp50 million with affordable extra cost.Write the recipient’s name, active phone number, and detailed address. If sending to an office, include the floor/room number for faster handover. How to Pack Safely Image Source: Unsplash.com Don’t let your valuables get damaged because of poor packaging. Here’s the step-by-step packing guide: Wrap items with suitable materials: ziplock bags for documents or small jewelry, bubble wrap/foam for electronics. Use anti-static bags for electronic components.Add a small box or hard case as an inner box. Fill empty space with crumpled paper or foam so items don’t move around.Use the H-taping method on the outer box. Attach “Fragile/Handle With Care” stickers if needed. For documents, use a thick folder and mark “DO NOT FOLD.”After packing, perform a shake test. Gently shake the package—if you still hear movement, add more cushioning until it’s firm but not overly tight. How to Ship Valuables via Paxel App Paxel helps you send valuables securely. Here’s how: Open the Paxel appSelect Send PackageEnter sender & recipient detailsChoose service (Instant/Sameday/Nextday/Regular depending on route)Select the item type that High Value Shipment categoryWrite the item name & declare its value so insurance appliesSet pickup schedule & estimated arrivalReview summaryMake payment Once the order is active, you can track the status in real time and receive notifications until delivery is complete. Paxel couriers will pick up the package from your address at the scheduled time. Payment options include Paxel Credit, e-wallets, and Cash on Pickup. Ensuring Valuables Arrive Safely To ensure safe delivery, ask the recipient to be available at the chosen time. If verification is required, they should prepare an ID card or employee badge so the courier hands it over to the correct person. With Paxel, you can also share a tracking link from the app so the recipient can monitor the package’s journey. Paxel is ISO/IEC 27001:2013 certified for Information Security Management Systems, proof of their commitment to safeguarding customer data and business operations under strict standards. So, there’s no need to worry about the safety of your items and data. In the end, peace of mind comes from a smooth delivery process. If you plan to send valuables, whether within the same city or intercity, choose Paxel.

29 Aug 2025

How to Send Documents for Same-Day Delivery from the Office Without Hassle

Anyone working in an office has surely faced tight deadlines. For example, you may need to send documents to a client’s office today, but you don’t have time to go out because of piled-up tasks. Relax. Now, you can send documents to arrive the same day directly from your home or office—without queues and without stress. The key lies in proper preparation and Paxel’s pickup feature. What Documents Should Be Sent with Same-Day Delivery?Image Source: Unsplash.com All important documents should be sent via same-day delivery service to avoid the drama of delays. What counts as important documents? Any official, urgent, or time-sensitive paperwork. Examples include employment contracts, business agreements, legal documents such as deeds, certificates, and vehicle registration papers (STNK/BPKB), tender documents, and banking papers such as checks and giro slips. These documents are usually required quickly by the recipient, and even slight delays could result in a failed transaction, broken cooperation, or even legal problems. You cannot underestimate their delivery, because the real value of these documents is not just the paper itself but the significant consequences if they are delayed or lost. With same-day delivery, those risks are minimized and your reputation as the sender remains intact. Preparing Documents for Delivery Image Source: Unsplash.com Before sending important documents, you must pack them properly to avoid issues during transit. Not sure how? Just follow these steps: Use a high-quality folio/kraft envelope that won’t tear easily to protect your documents.Add a thin cardboard sheet inside as reinforcement to prevent bending.Place the documents inside a waterproof plastic sleeve before putting them in the main envelope.Seal the envelope tightly with tape and write “DOCUMENTS — DO NOT FOLD” on the front.Clearly write recipient details: name, active phone number, complete address, and sender details.If there are attachments like a flash drive, place them in a separate pouch inside the envelope to avoid scratching the papers.Avoid excessive stapling, as it may tear during sorting. How to Send from Home or Office You can safely send important documents through Paxel’s same-day delivery service. The process is simple: Open the Paxel app and select Send Package.Enter recipient details: full name, address, phone number, and instructions (e.g., “leave with receptionist”).Fill in sender details: name, pickup address, phone number, and notes if needed.Choose a service that supports same-day delivery. Check the Instant/Sameday options shown in the app.Under item category, select Documents and briefly describe the contents (contract, invoice, etc.).Schedule pickup at your home/office and choose the estimated delivery time. Make sure you’re available when the courier arrives.Review the summary, choose a payment method, and confirm the order.Track your shipment in real time. If needed, enable notifications to get updates when the package is picked up, in transit, and delivered. Delivery success depends on distance, route, and pickup time. The app will show an estimated arrival time based on your area. Also, ensure the pickup is not scheduled too late in the evening to allow enough processing time. If the destination is an office, consider their receptionist hours so the package won’t be held up. Tips for Peace of Mind When Sending Documents Sending documents can sometimes make you anxious, especially while they’re still in transit. Here are some tips to help you feel more at ease: Always keep the digital receipt provided in the app. This ensures you still have proof of shipment even if your internet connection drops or an error occurs.Share the tracking link with the recipient so they can see the package’s status directly, saving you from repeatedly explaining where it is.For high-value documents like deeds, certificates, BPKB, or STNK, add insurance according to the default value provided and make sure the package contents comply with shipping regulations. At the end of the day, sending documents from home or office should be efficient. Choose a service that lets you stay focused on your main work while the logistics are handled by professionals. Don’t bother carrying files outside, sweating in traffic, or scrambling for a courier at the last minute. The delivery flow must be clear, trackable, and flexible. If you need to send documents the same day, use Paxel’s same-day delivery service. You can arrange pickup from home, check the estimated arrival time in the app, and choose the service that matches your route. Paxel makes everything easier, keeps your work safe, and ensures your day runs smoothly.

29 Aug 2025